• Apr 19, 2011
Plug-in Prius – Click above for high-res image gallery

If the idea of getting around 83 or 87 miles per gallon in a plug-in Prius suits your fancy, then get ready to give Toyota your pertinent details on Earth Day. That's this Friday, by the way.

Today, Toyota announced it will open up a "Priority Registration Web Site" for the Prius Plug-In in just two days. Of course, since this is a limited program, the ordering system will be, well, limited. On Earth Day, "Priority Registration" will start here. This doesn't mean that you are in line for a Prius Plug-In. Instead, it means that you're allowed "first access to the Online Order System when it becomes available later in the year." Still, at least that's something.

Oh, and the Prius will only be available at dealers in 15 launch states – Arizona, California, Connecticut, Hawaii, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Oregon, Rhode Island, Vermont, Virginia, and Washington – when it hits the market in spring of 2012. For some reason, online ordering will not be available in Hawaii.

[Source: Toyota]
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Toyota Announces Priority Registration Web Site for All-New Prius Plug-In Hybrid
TORRANCE, Calif., April 19, 2011 - - Toyota Motor Sales (TMS), U.S.A., Inc., today announced the introduction of a new Online Order System that will launch later this year for the all-new Prius Plug-in Hybrid, the most advanced Prius yet.

The first phase of the Online Order System, called Priority Registration, will launch on Earth Day, April 22, 2011. Customers who are interested in being one of the first to own a Prius Plug-in can log on to www.toyota.com/plugin and complete their registration on the site. Toyota's Priority Registration allows the customer first access to the Online Order System when it becomes available later in the year.

The new Online Order System will allow customers the convenience of configuring their own vehicle from any web browser, select their dealership of choice (within 15 launch states), and track their order through production, distribution and delivery.

"The Prius Plug-in Online Ordering system was inspired by the success and positive customer feedback we had to similar online ordering systems for the first two generations of Prius," said Bob Carter, Toyota Division group vice president and general manager. "We feel the Prius Plug-in target customer will expect a purchase experience that is as advanced and convenient as the product itself. The Online Ordering System is designed to meet those expectations."

The Prius Plug-in will begin arriving at Toyota dealers in 15 launch states in spring 2012, with a nationwide roll-out the following year. The 15 launch states include the following: Arizona, California, Connecticut, Hawaii*, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Oregon, Rhode Island, Vermont, Virginia, and Washington.

*Prius Plug-in online ordering will not be available in Hawaii.


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