• Apr 18, 2011
BMW Active E – Click above for high-res image gallery

BMW has released official pricing for its latest foray into the world of electric vehicles, and compared to the rest of your EV options, the Active E is a screaming deal.

Lease pricing for the 1 Series-based Active E is set at $499 a month for 24 months, with a downpayment of $2,250 due at signing. BMW isn't citing exact output figures yet (we're hearing something around 190 hp), but it's quoting a 0-60 time of under nine seconds and a range of 100 miles with its specially developed, liquid-cooled lithium ion battery pack. Reservations will begin this summer and you can get in on the action at BMWActivateTheFuture.com. Full details in the press blast after the jump.


Show full PR text
The BMW ActiveE, the first full-electric BMW available to customers, was unveiled today in advance of the New York International Auto Show, where it will make its North American debut. This is another significant step in the BMW Group's commitment to be a sustainable leader in automotive products and services. Based on the 1 Series Coupe, the BMW ActiveE will accelerate from 0-60 mph in under nine seconds, making it the first electric vehicle to combine the dynamic characteristics typical of a BMW with the zero-emissions benefits of driving an electric vehicle. It will incorporate specially-designed lithium ion batteries which are being used for the first time and that allow for a range of around 100 miles in everyday driving. The batteries will feature liquid heating and cooling, as well as the ability to pre-condition the system while connected to the grid enabling maximum range capability regardless of ambient conditions.

Seven hundred BMW ActiveE vehicles will be coming to the U.S. beginning this fall in metropolitan New York and other select US metropolitan markets. A 24-month lease will be offered for $499 per month with a down payment of $2,250. The reservation process will begin in late summer 2011.

"The BMW ActiveE is part of our ongoing strategy to develop environmentally friendly, yet high-performance vehicles," said Rich Steinberg, manager of Electric Vehicle Operations and Strategy, BMW NA. "It brings us another step closer to the realization of the BMW i3, which we will launch in 2013."

In order to help consumers determine if an ActiveE is right for them, the new app, BMW Evolve is now available for download from the Apple iTunes Store and later this month in the Android Marketplace. It was developed with the input of our MINI E drivers and will help drivers track their daily driving habits, regardless of their current car in order to determine if a full-electric vehicle like the BMW ActiveE will fit their lifestyle. More information is available at www.BMWActivatetheFuture.com.


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    • 1 Second Ago
  • 26 Comments
      godwhomismike
      • 3 Years Ago
      For that price, I'd lease one of their diesel models instead .
      Peder Norby
      • 3 Years Ago
      Bravo BMW on the app and the pricing on the ActiveE. I'll take two! Cheers as I say in the app, the Mini-E is the best car I have driven in 32 years. Can't wait for the ActiveE Peder Norby Mini-E#183 28,000 sunshine powered miles
      • 3 Years Ago
      [blocked]
      ack154
      • 3 Years Ago
      I only want it if it comes with those graphics standard.
      turbo
      • 3 Years Ago
      The price is great but I'd only consider it if it had 200 miles of range
        • 3 Years Ago
        @turbo
        [blocked]
          nsk
          • 3 Years Ago
          This is the truth. The real cost of the car is a little over $15k, which comes out to like $635/mo, for the privilege of driving it for two years. Even if you disregard the price of electricity (fluctuating here in Atlanta), that's like $635/mo. It's far cheaper to purchase/finance a Mini, drive it for two years, and be out of pocket less than $7k due to the car's strong residual value. I can understand the techno/enviro/first-kid-on-the-block arguments toward buying this car. But buying it to save money is foolish.
      • 3 Years Ago
      [blocked]
        riskylogic
        • 3 Years Ago
        I doubt that you can get one in Atlanta. There are only going to be 700, and we'll see if you can get one anywhere other than the NY area.
          Jeffrey Wherry
          • 2 Years Ago
          @riskylogic
          You can get them outside of New York. I took my BMW in for service a few weeks back and BMW of Mountain View had an Active E in the lobby that they were actively "selling" for the lease.
      LWS22
      • 3 Years Ago
      This is an actual alternative to a Tesla? 100 mile range and 0-60 in "under 9 seconds?". What a joke.
      ss1591
      • 3 Years Ago
      Wow great price but only 100 miles before I have to find a plug? Until these things can go 200 real miles on a charge they will sill be only a second car at best. Once the Volt drops in price it will be the best option out there for a real EV. A relative got his Volt two months ago and has only bought 5 gallons of gas while driving 3500 miles and he is paying about $1.56 per day in electrical costs. When he first got it he was getting about 41 miles on a charge but now is going about 56 with the warmer weather and better driving habits. The price of gas in his area is $3.86 per gallon so he is still under a twenty dollar bill in gas so far.
      Zoom
      • 3 Years Ago
      Sounds good. Most people don't drive close to 100 miles per day.
      Stanluca Liu
      • 3 Years Ago
      @LwS22 try getting a tesla lease for this price. However, its 5 series lease $ tho.
      Jonathan Arena
      • 3 Years Ago
      This really is an excellent price for this vehicle. BMW's insane leasing strategy does occassionally have it's benefits.
      • 3 Years Ago
      [blocked]
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