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Ford, among other auto auto companies, is offering reba... Ford, among other auto auto companies, is offering rebates to members of the armed services (Ford).
If you haven't had time to thank a member of the U.S. military lately, you can at least be assured that automakers have. They are saluting the men and women of the U.S. military with hundreds of dollars in extra discounts again this month as a token of their appreciation.

Toyota, Kia, Suzuki, Hyundai, Ford and Chrysler are offering members of the armed services $500 rebates. The savings from GM could be $2,000 or more, now that the automaker is tailoring its military rebates to its different models and increasing them in many cases.

Service members can usually pile the military discount right on top of the regular rebates and special financing that may be available.

With 1.4 million members on active duty and millions more in the retired and reserves, the military represents a huge market to automakers, with tastes that mostly mirror the mainstream market.

"This is an extremely important market to us, and our program is growing every year," said Joanne Hogan, program manager with Ford's military appreciation program. "We do a lot of marketing on military.com and on the bases.

U.S. Military Like Ford Trucks and Asian Cars

Do soldiers, sailors and flyers go for Detroit sheet-metal more often than imports? The preference is for pick-up trucks among active military skews the market slightly toward Detroit, since Ford, GM and Dodge dominate the full-size truck market. According to ZAG, an automotive research company and AOL Autos partner, the Ford F-150 is the number-one vehicle among active military. But only three of the top ten vehicles purchased by active and retured military are from Detroit. ZAG's findings are based on data from military- and veterans-related purchasing programs this year.

The military programs for these customers vary greatly in their criteria. While all include active military, some individual programs include reservists, family members or veterans as well. Some car companies put an expiration on specific deals while others continue them across the board from month to month.

Automakers occasionally make these deals available to veterans of the armed services who did not serve the 20 years needed to formally retire from the military.

Hyundai established its program several years ago and recently expanded eligibility to veterans with at least four years in uniform. That opened it up to millions of former military from the Vietnam and other eras. Participation has soared, company spokesman Miles Johnson said.

"We feel so strongly about the contributions of our military that we enhanced our program in 2011," he said.

It seems to be a good fit for the Korean carmaker, which is now making vehicles in Alabama: the Hyundai Sonata ranks 10th on ZAG's list.

In March, Hyundai's sibling company, Kia Motors, was offering $500 rebates on the 2011 and 2010 Forte and the 2010 Optima sedan. The Kia program is for military members on active duty and their spouses and children.

Toyota generally has a $500 rebate for military customers, but it can be more than that on some models. One example was the $1,000 rebate it was offering on its Venza crossover in March in much of the Midwest. The Toyota subsidiary Scion has a $1,000 rebate for service members, provided that the vehicle is financed or leased through a Scion dealership.

Not All Automakers Court the Military

For their part, Honda and Nissan don't have military discounts. Honda is apparently doing well enough without them: three Hondas – the Accord sedan, the CR-V and the Civic sedan – are in fourth, sixth and ninth place among customers served by veteran and military programs, according to ZAG. It is surprising that they score so high with veterans without the price break.

Nissan, however, could use a push if it wants to gain ground with the military. Its Altima was the only one to make it into the top 25 on the ZAG list.

Ford offers a $500 bonus toward the purchase or lease of new Ford or Lincoln vehicles, although it excludes its hybrid vehicles, as well as the high-performance Mustang pony cars that would be a natural fit for service personnel looking for a little zip in their rides after driving big bulk hulking Humvees.

Ford recently added early enlistees and new retirees to the list of eligible recipients. Individuals who enlist but delay their entry qualify for the incentive even before they take the oath. Retirees are eligible as much as 180 days into their new civilian lives.

Chrysler is currently offering a $500 rebate for active military and reservists as well as retirees with 20 years of service on virtually all vehicles. The incentive probably wouldn't make that much difference on the one vehicle being excluded: the $90,000 Dodge Viper.

GM broke ranks with its rivals in 2008 and began offering deals tailored to the individual model lines. Linda Stouffer, the marketing manager for the automaker's military program, said it is now open to spouses – an advantage to military families when the husband or wife is deployed. In GM's incentive jargon, members of the Armed Forces get "preferred pricing."

"In the previous program, the savings were set at $500," she said. "But now it varies depending on the vehicle." Currently, the discount is nearly $400 on the Cruze, Chevy's new compact contender, but $2,000 on the Chevy Avalanche. Buyers also can save more than $1,200 on a Buick Enclave, nearly $700 on a Buick Regal or about $2,000 on a GMC Sierra . Standard rebates are added to those amounts.

Reducing Stress

Other changes at GM have been designed to make the purchase more friendly for their uniformed customers. After building their vehicle on the GM website, www.gmmilitarydiscount.com, they receive a set, no-haggle price that already includes the discount.

"For our military, we wanted to take out all the stress, and let them know what they're going to pay when they walk in into the dealership, " Stouffer said.

Reducing stress in a new-car purchase for people who have done so much for their country already seems like a good idea.


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  • 23 Comments
      dbstoxen
      • 4 Years Ago
      Home Depot has been giving me 10% off on all purchases , They did terminate that sale but if you're military disabled, it's still in effect.. That makes a big difference for me. I only shop there for my home repair and projects. You have a VA ID that says " Service Connected" under the picture. If you have that, the discount is still in effect. I used it today.
      bobwehde
      • 4 Years Ago
      It is a great way to say Thank You to our active military guys and gals, but I think it should be extended to Vets from past wars. The soldiers that defended our freedoms in the past deserve the same Thank You.
        threedawgknights
        • 4 Years Ago
        @bobwehde
        LOL, Amen to that. I am a DAV since 1973, and have yet to get anything discounted because I was military. Heck. I even worked at one of the Big Three and couldnt even get Veterans day off, LOL. There's some appreciation for ya. I did get a discount once from LOWE's. I purchased a water heater and got a 10% discount. Walmart doesnt give and discounts for Vets, Lots of places don't. Maybe if you, the media, start doing articles on these company's that don't appreciate Vets, They'd change. Of course, then you'd have to do articles on Everyone, handicapped, underpriveledged, Poor, middle class, minority's, and everyone in between right? Because they are, as important as military aren't they? I mean we do pay the tax that pays the military
          mottum1486
          • 4 Years Ago
          @threedawgknights
          The UAW gives a day off in November for Veterans Day. Who did you work for, Toyota?
          dbstoxen
          • 4 Years Ago
          @threedawgknights
          Military, paricularly service connected disabled, earned special consideration. NONE of the others you listed earned anything except they all have the right to earn a living without the GD government interfering. However, the mob insists on interfering in everyone's god given right to make a living peacefully. They think if you don't "share" your "good fortune" even if you worked hard, took risks with your body and money to earn it, you have to share your money with dead beats or you're selfish and/or greedy. Greed is when you have more than someone else and resist when others try to take it from you and either keep it or give it to someone who didn't earn it.
      junglejack
      • 4 Years Ago
      yea i bet all those MARINES from WW2 would be proud of these morons buying Jap cars...
        raal246
        • 4 Years Ago
        @junglejack
        Yup, MANY MARINES know a good thing when they see one - women, liquor, and cars! That is why they buy LEXUS, ACURAS, and 4x4 Tundras!
      • 4 Years Ago
      Coupon shopping should be serious business to? more people in this economy, new thing is collective buying check for the website "Printapons"
      alpnair
      • 4 Years Ago
      I served in Viet Nam, was wounded and medically discharged, Honorablly, with a small severance pay. (the US Govt. wasn't as genreous with it's Vets then, as it is now. ) To know that some veterans, that do not fit the active duty, reserve or retired criteria are denied an automakers veterans discount is just another slap in the face for veterans, especially those that served in frozen Korea or the misrable swamps of Viet Nam.
        dbstoxen
        • 4 Years Ago
        @alpnair
        If you haven't already, get your VA card and you should ask for the "service connected" note on your card. I know that Home Depot has been giving a 10% discount on all purchases for several months. It's not a lot but every but helps. Other places give disablied vets and current service personell discounts but you have to have an ID that proves it.
        sport1000xch
        • 4 Years Ago
        @alpnair
        i agree i00% i was in korea 3 tours and i can't even get va med benifits i have to pay a copay and the doctors are just like the service take a aspin and come back later as for ther car dealers they can keep their cars and trucks i don't need them if you check them out you probably get a car or truck at same price as someone on active duty can they the mfg's don't give any body anything you pay for it all
      • 4 Years Ago
      AS AN OLD EX-NAVY DUFFER,IT'S KINDA NICE TO HAVE AUTO MAKERS SHOW THAT THEY DO APPRECIATE WHAT WE WENT THRU TO KEEP THIS COUNTRY FREE TO THE DISMAY OF ALL OTHER'S TRYING TO DO US IN. NONE OF US EX-MILITARY WILL EVER FORGET THE FELLOW SERVICE-MEMBERS THAT WE SERVED WITH THAT ARE NOT HERE WITH US TODAY. THANKX AGAIN.
      vlady1000
      • 4 Years Ago
      Were was Toyota, Hyundai, Nissian, etc when 911 hit? The only auto companies that help donate $$ to the families were the American auto companies. Do not let them kid you. The only reason the foriegn companies are doing this is to benefit themselves in sales.
        threedawgknights
        • 4 Years Ago
        @vlady1000
        LOL, you dont think Ford and others are doing this to benefit themselves? You don't think military dont join for Money and benefits? How many do you think would be in the military if it weren'y for the Money, benefits and retirement? Everything is about money, From being a Crook, right up to being a Senator.
        raal246
        • 4 Years Ago
        @vlady1000
        VLADY - WRONG!!! http://www.snopes.com/rumors/automakers.asp Here is the proof! Suzuki is the only one that 'records' could not be found to ascertain if they were charitable. TOYOTA, HYUNDAI, NISSAN, etc contibuted as much as your GM/Chrysler counterparts! Again, your statement is FALSE!
      • 4 Years Ago
      Thank you military guys and gals for your service to us and country!!
      czmars
      • 4 Years Ago
      aaaahhhhh greed, deception,stealing and occupying. such a human thing to do . wars and killings have been recorded and going since the dawn of humanity until present 2011. the grass is always greener in the other side of the fence, always. that is why this unstoppable satisfaction is a high price commodity hard to halt and let go. the same applies to other endevours of man innate behaviours. subdue nations and countries by the rule of opression , slaveand tyrany. now the bluewhitemarble began even the scales. fiveofsix will be taken. the widow and her children cry in the wilderness and are ignored. 2012 will allow the change finally. thank you
        dbstoxen
        • 4 Years Ago
        @czmars
        The word "Greed" is a tool started by the Catholics and perpetuated by everyone that just wants an excuse to put their hand in your pocket. The same goes with the word "Selfish or Sharing." Every time I hear any of those words, I look and always find someone trying to take my money and justify it using laws, guilt or just plain theft to take my money or freedoms away. It's a favorite tactiic of current Democrats/Progressives and other socialist/communists.
      • 4 Years Ago
      I was at Home Depot last week and was told that they no longer gave military discounts.
        dbstoxen
        • 4 Years Ago
        If your VA card has "Service Connected" under the picture, the discount of 10% is still in effect. So, the current discount is for vets with service connected disabilies. I'm 60%. I don't know how disablied you have to be to get the "Service Connected" terms on your VA ID.
      • 4 Years Ago
      Get rates from top insurance providers and save big on Auto Insurance at: ( http://tinyurl.com/YourCarInsuranceQuotes )
      trice89020
      • 4 Years Ago
      Lowes and Home Depot always give a military discount, active or veteran. I work at Joann Fabrics and we are also giving a 20% discount to veterans, active duty, and spouses ( just bring some form of ID or DD19) for this memorial weekend.
        ZOOM
        • 4 Years Ago
        @trice89020
        DD-19 ???? Don't you mean DD214 ?
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