• 7
SMS White Label Mustang - Click above for image gallery

Last Spring, Steve Saleen's new company, SMS Supercars, unveiled its 2011 302 Mustang. At that time, two models were offered – the standard 302 with 440 horsepower and a supercharged 302SC with 535 horsepower. Each car came with a full body kit, interior upgrades, 20-inch wheels and tires, sport suspension and more.

For the 2012 model year, SMS Supercars is changing things up a bit, offering three models under color labels (think Johnnie Walker color labels for its scotch). Kicking things off is the White Label Mustang, which includes only basic upgrades but comes with a fairly affordable price tag of $35,540. Next is the Yellow Label, which adds the SMS supercharger system good for 545 horsepower and a set of 19-inch wheels and tires. Finally, the Black Label is the flagship model with an optional 575-horsepower supercharger system, fully upgraded suspension, complete body kit and custom leather appointments. Pricing for the Black Label is set at $48,000 for the naturally aspirated version and $58,000 for the supercharged model. More details are available in the official PR after the jump.



[Source: SMS Supercars]
Show full PR text
Steve Saleen's SMS Supercars increases vehicle production with the release of the SMS 302 White, Yellow and Black Label Mustangs. The expanded model lines are a tribute to his racing heritage colors, marketed under the White, Yellow, and Black Labels.

The SMS 302 White Label is normally aspirated, making 440 horsepower, with performance suspension, exhaust, interior ergonomics and exterior styling.

These factory assembled vehicles represent a volume expansion. SMS Dealers are enthusiastic with the release of these new model lines supporting increased production and sales. SMS Supercars is pleased to announce a MSRP of $35,540 (plus transportation, tax, title, registration) for this 440 horsepower normally aspirated vehicle; the White Label SMS 302 representing an astounding price for a complete high performance vehicle.

The SMS 302 Yellow Label, making 545 horsepower, has all of the White Label attributes plus a supercharger and SMS 19" wheel/tire assemblies. SMS Supercars dealers once again, capitalizing on consumer interest and increased volumes, are thrilled to have a supercharged car of this value. The MSRP of this 545 horsepower SMS 302 Yellow Label is $45,540 (plus transportation, tax, title, registration). Nowhere else is the consumer able to achieve the performance and value SMS Supercar offers.

Steve Saleen's SMS Supercars continues to offer the ultimate, vehicle manufactured and marketed as Black Label models. These continue to be his ultimate performance / lifestyle vehicles consisting of advanced aerodynamic body components, his S4 suspension, SMS leather interior, 575 horsepower, and many other features and options. Consumers desiring a truly unique vehicle may order custom paint resulting in a vehicle which most often is one of a kind while still maintaining assembly line uniformity. All of the SMS Supercars receive SMS Serialization and are identified in the Steve Saleen SMS Registry.

"I wanted to produce the finest vehicles in keeping with my performance and lifestyle philosophy and succeeded with the previously released top of the line SMS vehicles. Like many consumers and enthusiasts, I recognize the economic challenges facing us and want to provide additional choices, well within the purchase consideration of a very wide range of buyers" stated Steve Saleen. SMS Supercars is able to present many of their top of the line Black Label vehicle components and engineering knowledge in these new White and Yellow Label models.

The differences SMS vehicles present are dramatic. Noticeable responsiveness in acceleration, vehicle turn-in, along with lateral transitions, is realized along with the exhaust note, further signifying this is a very exciting vehicle to own and drive.

SMS Supercars is proud to offer these two new models, the SMS 302 White Label and SMS 302 Yellow Label, in addition to our ongoing production of ultimate Top of the Line SMS 302 Black Label vehicles.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 7 Comments
      • 3 Years Ago
      Another company getting ready to fold. This is SMS's last ditch effort to save the farm. Low content at a premium.

        • 3 Years Ago
        That company too. Steve just has a hard time making any business work. Everything he touches seems cursed. Might be time to quit the car business and take up golf :D
        • 3 Years Ago
        SMS isn't ready to fold. You're thinking of Steve's former company Saleen which has already filed for bankruptcy and is having a hard time finding a buyer.
      • 3 Years Ago
      I swear there are 100+ different types of Mustangs lol.
        • 3 Years Ago
        There are as many tuned versions of the Mustang as there are of every other car in the world. I seriously don't get why the Mustang gets singled out.

        There's only 4 different trim levels of the production Mustang, and this is only the 3rd tuned Mustang from a large tuner company.

        Roush
        SMS
        Steeda

        Every other one is just a tuned version of the trim levels offered by Ford (Geiger Cars and Shelby themselves). Shelby takes your stock GT and turns it into a GT350.
      • 3 Years Ago
      Pass. Would still rather have a GT, Boss, or GT-500......Especially for those SMS prices...
      • 3 Years Ago
      Boss 302 please