• Apr 11, 2011
2011 Ducati Multistrada 1200S Pikes Peak Edition – Click above for high-res image gallery

Ducati announced that its sales for the first quarter of 2011 outstripped last year by some 68 percent after three months of growth.

The sales growth so far has been nice, but Ducati doesn't see them slowing for the rest of 2011, particularly with the Diavel due to hit showrooms at the end of March. With the help of updated models like the Monster 1100EVO and the Multistrada 1200S Pikes Peak Edition, maintaining those stellar sales numbers shouldn't be an issue, and puts Ducati well on its way to reclaiming the numbers it enjoyed before the economic nose dive.

[Source: Asphalt & Rubber]

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    • 1 Second Ago
      • 3 Years Ago
      I'm not knocking their product, I respect it. I can't help but wonder though, you don't think a contributing 68% factor is from the advertising of their bike on Tron do you?
      • 3 Years Ago
      Ducati does not, at all, focus on entry-level motorcycles in developing countries (like Honda or Yamaha) and tends to focus on far more affluent consumers. This would leave them more dependant to downturns and upswings in traditional Western countries.

      How does this compare across the board on Motorcycle sales?

      Are Triumph and BMW seeing similar trends? (A better compeition of European marques)
      Did the Japanese-4 see anything? 9Honda, Yamaha, Suzuki and Kawasaki)
      • 3 Years Ago
      This is not as big of a deal as Ducati is making it out to be. Number one, Ducati doesn't move a ton of units per year in the US. So to get a big percentage increase they'd only need to move a few hundred more units per month.

      Secondly, I don't think the first quarter is a big time for motorcycle sales in the first place. In January, February, and March there aren't going to be a ton of people running out to buy bikes. That means that it'd be even easier to show a 68% increase in sales, quarter over quarter.

      What I'd like to see is what Ducati's actual sales volume is.
      • 3 Years Ago
      Their motorcycles are definitely drool-worthy, so that could definitely be the reason for the sales rise... but I have to wonder if Rossi now racing for them in MotoGP could *also* be part of the sales increase?