• Apr 9, 2011
2012 Gray Design Strand Craft Limousine Beach Cruiser – Click above for high-res image gallery

The Strand Craft Limousine Beach Cruiser is designed to shuttle the super-wealthy from luxury suites to their favorite resort's pristine beaches in as much comfort and style as money can buy. Cooked up by Swedish firm Gray Design, the Beach Cruiser is powered by a 6.0-liter, 400 horsepower Chevrolet V8 pushing grunt to all four wheels, so guests never have to wait too long before hitting the sand.

Inside, Gray Design decked the Strand Craft out with the last word in luxury appointments. The upholstery is Alcantara set off with brushed aluminum and chrome accents on the dash and console. Watchmaker Breitling, famed for its relationship with Bentley, handled the instrumentation, while Swarovski Crystal accents take the opulence to obscene levels.

The Beach Cruiser's stereo is a 15-speaker 1100-watt Naim audio system, which Gray Design says keeps sound quality optimal even with the limo's canvas roof open. Strand Craft is mum on what this super shuttle will retail for, but you know what they say...



[Source: Gray Design, Strand Craft]
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New Luxury Niche

Todays luxury market is thriving, and the limousine beach cruiser opens a new niche in the luxury sector.

The Strand Craft Limousine Beach Cruiser caters towards the luxury hotel chains that want to offer their clients premium service in a way that has not been addressed before. Optimized for maximum visibility in sun soaked regions, the limousine is well equipped to convey its passengers in maximum comfort and style to some of the best beaches in the world.

The long, low lines, in true Strand Craft tradition, make for an extremely sleek first impression. Styling cues such as the canvas roof, chromed hubcaps and wooden inlays cast the mind back to the glorious days of summer freedom while the whole concept is raised to a new level by the quality of it's lines and build.

Quality Throughout

The interior is finished in Alcantara leather with trim highlights in brushed aluminum and chrome. On board clockwork in the instrument panel from Breitling and trim details accentuated with crystals from Swarovski continue the theme of luxury throughout the vehicle.

Featuring a sound system from Naim that uses a 1100 Watt amplifier to deliver premium sound quality to up to 15 speakers, the quality of music will never be compromised even when the canvas roof is fully opened.

Power comes from a 6 liter V8 engine under the hood, capable of generating 400 horsepower and pushing the vehicle to it's limited top speed of 220 kph. This power is delivered to all four wheels via a Haldex system, giving maximum traction and performance over sand covered roads.


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  • 33 Comments
      • 3 Years Ago
      Absolutely beautiful! Reminds me of the gorgeous cars from the '50s. Nothing that has come out in recent years from the highly derivative world of car design looks nearly as good as this.
      • 3 Years Ago
      And this is why boat designers should stick to boats...
        • 3 Years Ago
        I take offense to that. good designers are good designers, we all go to the same schools and take the same classes, just saying

        generalizing is never good
        • 3 Years Ago
        EnzoHonda
        Don't believe that for a sec. Or what do i know how "designer" or industrial designer is perceived in states, but that's not the case in Western Europe by no means.

        My dream was someday to become industrial designer, but at the end ended up to something much more boring, International Business in uni. ;)
        • 3 Years Ago
        your original statement is how you feel about the subject, dont try to turn it into a joke after people call you out on it, stand up, be a man and stand by it. Comparing a yacht designer to a baby toy designer goes to show how bad of a argument you have, Good designers understand proportions (amongst other thangs) better than most, good proportions will get you great dynamic looking (projects) most of the time. Also I bet some of your favorite designs of all time have large overhangs as well, so dont generalize those as being bad (look at the front overhang on the new lamborghini aventador) . As a designer, concentrating in Yacht design yes i do take offense to your statement, I feel i could design cars just as well as yachts, i choose yachts for personal reasons. In a recent (superyacht design) book chris bangle and others discussed the subject (do car designers make good yacht designers, and vise versa?) I believe you should read this article, it might change your way of thinking.

        P.S. likening yourself to a standup comedian, lolz
      • 3 Years Ago
      • 3 Years Ago
      that is very much what I want
      • 3 Years Ago
      I think it's extremely well-done, retro and futuristic at the same time. There are probably 100 places just like the Hamptons, in the USA. Build it.

      Reminds me a little bit of my admittedly much more absurd Cadillac Talismans I chopped in 2006:
      http://artandcolourcars.blogspot.com/2011/04/past-blasts-talismans-from-detroit-and.html

      • 3 Years Ago
      I like it and wish someone like GM would reference it in making a full size wagon again. It could use a high mileage 6 cyl maybe something around 200 to 250 hp, maybe even hybrid. The lower profile shape should boost mileage over minivans or suvs. And this has style missing from the current offerings. A normal door and a sloping tailgate could work with this design nicely and help with the aerodynamics.
      • 3 Years Ago
      Nice wood panelling.
      HotRodzNKustoms
      • 3 Years Ago
      Mmmmm.... Buick Roadmaster Wagon Woody..... **DROOLS**
        • 3 Years Ago
        @HotRodzNKustoms
        Better that than long horns.
        • 3 Years Ago
        @HotRodzNKustoms
        Totally agree, it's one sweet woody. Beautifuly done with taste and class. P.S. Love your avitar "Gilles Villeneuve..."
        • 3 Years Ago
        @HotRodzNKustoms
        You drool over woodies?
        • 3 Years Ago
        @HotRodzNKustoms
        Well, not Woody Harrelson
      • 3 Years Ago
      It's a nice drawing ,but I think in real life it would come across as a bit ungainly.
      • 3 Years Ago
      It looks like a Hot Wheels creation and I couldn't ask for much more than that!

      I love it.
      MJ
      • 3 Years Ago
      Looks so awesome! http://www.selfgrowth.com/articles/8-dangers-common-in-retail-recruitment-agencies
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