• Apr 8th 2011 at 2:31PM
  • 12
2011 Tata Nano CX – Click above for high-res image gallery

The Tata Nano has enjoyed an increase in sales in the last couple of months, reportedly sparking Tata Motors to double production of its budget-minded microcar this fiscal year. In March, the Indian automaker moved 8,707 examples, pulling to within spitting distance of its 9,000-unit sales record for July, 2010.

After a summer selling record numbers, the Nano's sales plummeted to just 589 in November, following numerous reports that alleged that the cars were mysteriously bursting into flames. After the mysterious fires, Tata offered free extended warranties on the cars, up to 90 percent financing on easy terms, and a comprehensive maintenance plan at just 99 rupees a month (about $2.25 U.S.).

The incentives seem to have struck a chord with buyers, and the Nano is right back where it was a year ago. Currently, Tata is building 9,000-10,000 cars a month at its Sanand, India plant, and had planned to increase that rate to 15,000 this fiscal year. In light of the sales spike, though, that number was bumped to 18,000 to 20,000 units a month.



Photos copyright ©2011 Rex Roy / AOL

[Source: The Hindu Business Line]


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    • 1 Second Ago
  • 12 Comments
      • 4 Years Ago
      You know, I actually like the idea of this car. It's a true people's car. I just wish it didn't suck. I've always liked stripped-down little cars. The problem is, like most people, I'll only buy one used. That means there has to be someone to buy it new. And if it gets to North America with it's estimated price of around $8000 (that's the estimate to make it legal and palatable for NA consumers), who's gonna pick that over a used Civic, Focus, whatever? There will be a few freak-show buyers, an eventual "Nano Club," and it will go down in history with the likes of Lada and Yugo.

      It certainly is an attractive automobile for what it is. There's only so many way to make a small, cheap car look interesting, and I think they've done it.
        • 4 Years Ago
        The freak show you were talking about was what Hyundai was in the 80s and Honda and Toyota was in the 70s. Tata has improved their quality leaps and bounds. Even now Tata is primarily targetting the European continent with their concept car at the Geneva autoshow the Pixel which has been derived from Nano but a totally different car for the continent.

        I doubt Tata will make the blunder of introducing a car that would turn out to be a Yugo.

        • 4 Years Ago
        Blake: While I agree with your post, I'd argue that the Koreans and Japanese only became successful when they abandoned their initial outlook and tried to be either significantly better cars (Japanese) or tried to be more like the competition (Korean). For example. The stuff Hyundai was pushing in the '80s and '90s was terrible, and it's was only by directly competing in specific segments with domestic and Japanese automakers that they were able to be taken seriously. A Sonata, Elantra, Vera Cruz, whatever is pretty much the same vehicle as others in it's respective class. If a company doesn't get in line with what's popular, they end up getting Daewooed, not making it. I don't think Honda would have make it as a car company had they stuck to putting motorcycle engines in chain-driven cars. It might have started them off (like the Nano might start off Tata in North America) but it was only by changing that they were able to survive.

        Basically, there's gonna have to be a Tata Camry, Tata Civic, and other Tata *market-segment* in order for the company to make it long-term.
      • 4 Years Ago
      HAHA IT LOOKS LIKE A SOUP DUMPLING/ POTSTICKER!
      • 4 Years Ago
      Tata: The ultimate p.o.s.
        • 4 Years Ago
        Man.. you don't even deserve to be on a site like this.. no facts.. nothing to contribute.. just senseless profanity.. Tatas are worth more than $70billion. No p.o.s is worth that much.. In fact they are India's second largest automobile manufacturer, the worlds 4th largest truck maker and the 2nd largest bus maker. The Nano is a great car for the price and after the initial hiccups they seem to be selling like hot cakes..
        • 4 Years Ago
        sreejith.9: The ultimate, gullible, apologist.
      • 4 Years Ago
      It's proof people will buy and drive cartoon cars if they are cheap enough!
        • 4 Years Ago
        Turbo,

        I drive stylish cars because *I* like the way they look and appreciate good design, not because I care at all what *you* or anyone else thinks.

        • 4 Years Ago
        Proof that people have more important things to worry about than how other people think they look in their cars.
      • 4 Years Ago
      Zelda currency is AWESOME
        • 4 Years Ago
        As long as you don't have to deal with Tingle...
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