• Apr 8, 2011
2010 Audi S4 – Click above for high-res image gallery

Ordering a special edition luxury vehicle from Germany can take some time. The plant needs to put you in the production queue with the rest of the orders, shipping across the Atlantic can eat up weeks and parts availability can also throw off timing. Such a protracted timeline played out for Audi forum member Datz as he waited for his brand new S4, except three months became five months and then his December order led to a July delivery.

Instead of sitting back and listening to excuse after excuse from the dealership, Datz reportedly took to the Internets in search of justice. The expectant owner even sent a note out to Audi U.S.A. chief Johan de Nysschen, and he says he focused his vitriol on Audi's goal to be the global leader in luxury autos instead of complaining about his plight at the dealership.

Instead of ignoring the email, de Nysschen took action, calling the disgruntled buyer to see how he could hep. The Audi boss apologized for the delays, telling him that his $2,500 Daytona Gray paint job and trunk component delays were the issue, though he reportedly added that those issues are Audi's, not his.

Calling the customer was a very cool thing for de Nysschen to do, but he went a monumental leap forward by providing a 2010 S4 loaner to use while he waited for his new vehicle. He also called the plant and had production moved up to April, with a June delivery date. Nicely done Audi, and way to use the Internet to your advantage, Datz! Now you can beat the snot out of the loaner to get it out of your system before you get your own S4 to coddle.



Photos copyright ©2011 Damon Lavrinc / AOL

[Source: Audizine.com via Quattro World via Motor Authority]


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    • 1 Second Ago
  • 37 Comments
      • 3 Years Ago
      I am experiencing a delay with a custom ordered Audi as well - but it hasn't been nearly as long and it's only an A3. It seems like any custom Audi is going to be at least 6-8 months (possibly more). Really a shame since this is my first Audi experience.
      • 3 Years Ago
      Kudos to Audi for how they handled this, but then again I never experienced any of the complaints that I see other Audi owners make on these boards. I have always found it to be a great company when I had an A6, which by the way had zero problems for the 3 years I owned it.

      My dealership by all means should have been one of the crappier ones as it was not a true Audi dealership and had VWs and Mazdas shoved in there also, but they were actually very good and I was always given another Audi as a loaner when I had service done.
      My Audi experience was much better than my Mercedes experience.
      • 3 Years Ago
      hey, Audi didn't give me a free S4 loaner when I was disgrunteled in the middle of the winter on a business trip in Michigan. In the morning under heavy snow fall when I started my Audi the sun roof opened on its own and could not close it.
      After several attempts of starting and turning off the car all the windows opened and couldn't close them.
      I was very disgrunteled...to say the least.
        • 3 Years Ago
        first i thought it was Casper the Friendly Ghost, but then I remembered that this was too mean of an act for Casper so it's the dammmmm germans and their primitive elctronics.
        By the way, Casper is driving it now, cause I don't drive audis anymore!
      • 3 Years Ago
      buying a car that you haven't seen or driven yet is just idiotic.
        • 3 Years Ago
        I'm pretty damn sure the Audi S4 is an awesome car without driving it.
      • 3 Years Ago
      Been in a BMW for over a year, not impressed with service or BMW USA at all. Lexus was way better, but the BMW drives way better! except the occasional HPFP!
        • 3 Years Ago
        Did you buy the battery tender?
      • 3 Years Ago
      So, some guy has to wait several months for his new car and this is news? yeah it's annoying but production delays happen all the time, sometimes because of real news worthy events like earthquakes. Get over it buddy and enjoy your beautiful S4 when you get it.
      • 3 Years Ago
      My car insurance company gave me a free loaner too, after I totaled my car! Only thing was I didn't have to whine and complain to get it. Sounds like Audi needs to get with the program or this guys going to have a new yet outdated car when/ if he ever gets it :)
      • 3 Years Ago
      big change from the days of my horrid RS4 ownership. ill trained dealers to properly service the car, and corporate reps who you had to pull teeth in order to get proper service that was covered under warranty. after only a year, i dumped my RS4. a pitty because it was one of the best cars i've ever driven, but it was the worst car i ever owned. i hope audi gets their customer service act together because while i will never buy a new audi product ever again, maybe they will continue retaining others with improved service.
        • 3 Years Ago
        Tsunami - Must have been your dealer. My RS4 experience has been completely opposite of yours. Can't say enough good things about them and the car.
      • 3 Years Ago
      I had a very bad experience with Audi. I had a TT 3.2 the first year it was available, with the DSG (also its first year). Mine was a couple serial numbers past the first batch, that were recalled due to a transmission issue. My TT had a very serious transmission issue: Sometimes the transmission would make a horrible "clunk" sound, then disengage, usually when I was accelerating through an intersection after having been stopped, and it would just "come back" when it came back, typically 3-5 seconds later.

      Once, this happened when I pulled out of a side street, and a semi was coming down the intersecting road at about 60 mph. I was lucky that the transmission re-engaged when it did.

      This happened over a dozen times in the 2.5 years I leased the car. I asked, pleaded and begged the dealership to give me a different TT until they could figure out what was wrong with it and fix or replace it, but they refused (they would only agree to give me whatever random, low-level A4 was on the lot, even though I was expected to keep paying for the TT, and Audi wouldn't give me any kind of timeframe...that part was understandable since it was a random issue, but they should've given me a loaner car worth what I was paying).

      In fact, twice, I took the car in while something was wrong and they still couldn't figure out the problem or fix it.

      Once, the car was "stuck" in 2nd gear (which they referred to as "Limp Mode") and the tech hooked up the diagnostic computer to the car and went for a ride with me. The car was in Limp Mode the whole time (more than 15 minutes), and yet the computer said that everything was normal and no problems were detected.

      I got my lawyer involved when neither the dealership or Audi USA would take any responsibility for the issue and fix / replace whatever was wrong (or the car as a whole), but that was a waste of time.

      I even cited the Lemon Law for my state (IL) but Audi corporate replied that since they never TRIED to fix the problem (because they didn't know what was wrong), it wouldn't qualify as a lemon.

      Nice, Audi, thanks for doing as little as legally necessary, and for not standing behind your product.

      In the end I just gave up, and didn't get another Audi after the lease was up. I drive a Subaru now. It's ugly and nowhere near as much fun to drive as the TT (or my A6 before that) was, but the AWD is pretty good and it doesn't give me any trouble.

      (in fairness, my A6 was flawless, and I'd love to drive an Audi again after the Subaru dies, but I feel like I can't trust them as a company)
      • 3 Years Ago
      Google "hep me"

      I wonder, how much was the other customers' orders are delayed now...

      • 3 Years Ago
      Maybe the dealership needs to be empowered to help their customers better before someone has to take it to the internet. What about the disgruntled customer that doesn't use the internet to get their way?
        • 3 Years Ago
        God Bless the INTERNET.
        • 3 Years Ago
        When I moved back to the US from abroad, I ordered a Q5 and told the dealer that I needed it to be delivered on a specific date. They told me they could do that, but if they couldn't do it, they'd give me a loaner until it arrived. I ended up driving an A6 for a month before my Q5 arrived. So dealers DO have the power to do something like this if they want to.
        • 3 Years Ago
        2010 S4 loaner huh. Slow news day AB?

        • 3 Years Ago
        I just glad the dude got some hep....
        • 3 Years Ago
        I hate problematic customers, period. Even if it's not me that's dealing with them. With whatever transaction I make as a customer, I always brace myself for a possibility of an unforeseen problem to arise, and if that happens I try to be as understanding and cooperative as possible. I know if the case is a special luxury vehicle then it means big bucks = big customer satisfaction expected, but these businesses are made up of humans like me or anyone else, not some supreme being that will grant my every wish. Let them go like " Now that's a nice customer" instead of being such a nuisance. It's not like they breached a human right or anything.
      • 3 Years Ago
      Um cool, but I wouldn't want a loaner version of the car I'd been waiting for for so long. Imagine how much the 'new car' experience will be diluted once he takes delivery of his car.
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