• Apr 7th 2011 at 11:01AM
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2011 Range Rover Range_e – Click above for high-res image gallery

Land Rover models are high-end luxury SUVs with an ardent fan base. But while these pricey utes are popular, they're also quite thirsty at the pump, and between rising gas prices and increased legislative pressures regarding C02 emissions, the British automaker has undertaken an alternative fuel strategy that should begin paying off soon.

Land Rover Brand Director John Edwards tells Inside Line that the Tata Motors-owned automaker will start its production alt-fuel strategy with a gasoline hybrid under the hood of the Range Rover in 2013, followed by a range-extended hybrid in 2014. The Chevrolet Volt-like range extender will likely involve a larger battery pack and motor that do most of the work and a small gasoline engine that will charge the battery. This top-down approach means that bigger, more expensive Rovers will receive the hybrid tech first. The move will reportedly result in a greater impact on overall emissions, and lower-end models like the forthcoming Evoque may not receive battery assistance any time soon. Bigger models are typically more expensive, too, which means that the cost of the electric propulsion tech can be better hidden in the MSRP.

Also unlikely, according to IL, is a diesel-powered hybrid like the Range_e concept from the 2011 Geneva Motor Show. While very efficient with a theoretical 85 miles per gallon and a 20 mile electric-only mode, the diesel engine coupled with all that battery tech would make the utility vehicles far too expensive.

Keep in mind that Tata Motors also owns Jaguar, so you can bet that any gas-electric technology used by Land Rover will also be used by the Leaping Cat.

We're pretty excited about the prospect of highly efficient Range Rovers, but this sort of technology has a way of taking longer to get to market than automakers initially forecast. Land Rover has a bit of time before 2013 happens, though, so we'll just have to wait and see.

Live photos copyright ©2011 Noah Joseph / AOL

[Source: Inside Line]

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    • 1 Second Ago
      • 2 Years Ago
      I want want want want sooo bad
      • 4 Years Ago
      I'd be excited if they just brought a TDi LR to the US - what is taking so long?
      On our second LR3 and the fuel bills are hurting!
      • 4 Years Ago
      I bet it'll save tons of gas with how much time it will spend in the shop.
      • 4 Years Ago
      good lord british electrics!
        • 4 Years Ago
        I am not wild about buying a hybrid from either...btw I own a rover, albeit a 36 year old one. This just scares me along with anything else the marque has made in the past 15 years...
        • 4 Years Ago
        Electrical problems still run rampant in JLR:

        Comment section from CR:
        "I have had a Jaguar XF for 20months and it is a constant trouble.The wiper gives one sweep and then all panel lights go off and the heater goes on and off and the wipers and indicator lights will not operate.When I stop the gear selector stays up and the car will not start.The car has been subject to an emergency brakdown call out four times. Returned to main dealer four times but still has not been fixed.Do not buy this car"

        • 4 Years Ago
        British electrics get the same rap in America that American cars in general get - well, everywhere else in the world.
      • 4 Years Ago
      So it might crack double digit mileage? Impressive

      I kid, I kid... (kinda)
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