• Apr 7, 2011
It took seven months to find the right candidate, but it appears Hyundai has found their new marketing boss. Automotive News is reporting that the Korean automaker has hired former General Motors marketing exec Steve Shannon to run its U.S. operations. Shannon had been away from GM since March, 2010 when he was cut as part of a larger marketing shakeup lead by former CEO Ed Whitacre. Shannon's last role at GM was head of Cadillac marketing.
Hyundai's move to hire an ex-GM guy comes after The General hired away two of the automaker's best and brightest. Former Hyundai marketing boss Joel Ewanick now heads GM's marketing department. Ewanick then hired away Chris Perry from Hyundai to run marketing for Chevrolet.

Hyundai U.S.A. CEO John Krafcik appears plenty pleased with his new hire, calling Shannon a "marketing innovator with strong convictions about serving the customer."

[Source: Automotive News – sub. req.]


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    • 1 Second Ago
  • 10 Comments
      • 3 Years Ago
      "Born from Jets" -fail
      "Consumer's digest best buy" - insulting, but then again Im not the target audience.
      How bout 'frost brewed' ?
      • 3 Years Ago
      A "marketing innovator with strong convictions about serving the customer."

      Who got cut from GM... bad restructuring? Or bad hire?
        • 3 Years Ago
        My thoughts exactly. Besides- why would Hyundai want to change anything in their marketing department right now? Aren't they one of the fastest growing in the industry?
      • 3 Years Ago
      I'm not sure it was a good idea to hire a GM reject ?
      • 3 Years Ago
      Silly move by Hyundai - a retread from GM that accomplished exactly nothing during his time there, who apparently seems like a good fit with the Koreans? I give him 5 months...
      • 3 Years Ago
      How sweet of a revenge would it be if he elevates Hyundai yet to a higher platform with his new job. I bet he'll rub it in gms face.
      • 3 Years Ago
      I guess they need long ties at H/K.
      • 3 Years Ago
      Nice Red Saab 9-5 in the background of his picture. I'd take that over a hyundai anyday...
      • 3 Years Ago
      This isnt the first time Hyundai has tapped ex-GM employees. I believe they have 2 ex-GM designers on board, who were responsible for penning the new Sonata at Hyundai's California-based design studio.