Hyundai's move to hire an ex-GM guy comes after The General hired away two of the automaker's best and brightest. Former Hyundai marketing boss Joel Ewanick now heads GM's marketing department. Ewanick then hired away Chris Perry from Hyundai to run marketing for Chevrolet.
Hyundai U.S.A. CEO John Krafcik appears plenty pleased with his new hire, calling Shannon a "marketing innovator with strong convictions about serving the customer."
[Source: Automotive News – sub. req.]