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Jaguar XFR – Click above for high-res image gallery

Eager to show it's at the top of its game, Jaguar has been promoting a raft of new technologies, models and variants under development of late. We've recently confirmed a new four-cylinder diesel for the XF (earmarked towards European buyers) and reports of an all-wheel-drive variant of the XJ flagship (targeted for North American consumption), but new reports give us some more to anticipate from the Leaping Cat marque.

First up, word out of the UK indicate that the long-rumored 3 Series rival – possibly (and counterintuitively) to be called XS – has been confirmed by Jaguar's global brand director, Adrian Hallmark, who justifies that in order to compete with other European luxury marques, it needs to do so on all fronts.

Potentially more exciting, however, is the development of an even hotter version of the XFR (pictured above). The project reportedly transplants the upgrades in the XKR-S to the XF to make for a 550-horsepower super-sedan capable of taking on the likes of the forthcoming BMW M5 and Mercedes-Benz E63 AMG.

Photos copyright ©2010 Damon Lavrinc / AOL

[Source: PistonHeads]

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    • 1 Second Ago
      • 3 Years Ago
      Instead of concentrating on a 3 series fighter how 'bout bringing reliability levels in line with at least Audi. Can you at least do that Jaguar???

      How much money are you leaving on the table from potential customers who see the base level reliability of your product?

      How many present customers will leave the marque after first hand experience of those same problems.

      I know improving reliability/dependability isn't as sexy as launching a new car, particularly one in the three series space, but IMO it should be your mantra. Jaguar and reliability have rarely gone together. In these days, when you're just getting your wind back, I'd think you want to change that.

      Sadly, it seems like you don't.

      Don't worry though. When the metal stops moving I doubt anyone will really shed a tear.
        • 3 Years Ago
        Thier reliablity has been better than Audi for years now. Like decades.

        You don't even need to believe that Jaguars are as reliable as they actualy are... Just look at how terrible Audi has been overall.
      • 3 Years Ago
      Dammit! I can't keep the monikers straight on all these vehicles. If they at least made some sense like when the numbers actually had something to do with the number of doors, number of cylinders, displacement of the engine, number of drive wheels, or something along that line. Lincoln is probably the worst ... now Jaguar with their XJRSXFwhatever.
      • 3 Years Ago
      I'm glad they're building this car, but honestly, I already have a hard enough time remembering the names of Jaguars. Next Jaguar: XKRFS
        • 3 Years Ago
        They are coming out with an AWD series. The sad thing is the Bertone study for a future 3 Series was rejected... Hopefully they outdo them.
        • 3 Years Ago
        The alphabet soup isn't that bad really. Still easier to remember than Lincoln/Cadillac/Mercedes.

        What they really need is an AWD series.
        • 3 Years Ago
        more like jaguar FFS
      • 3 Years Ago
      The Jaguar Y-Type?
      • 3 Years Ago
      Good. Jaguar desperately needs it.
      • 3 Years Ago
      3 series rival, without a manual
      • 3 Years Ago
      The cat is starting to look like all the japan cars. deep rake, bulbus rear end.
      • 3 Years Ago
      Based on what our Jag dealer has told me and what I have read elsewhere, the XJ SuperSport and XFR are already putting out close to 550HP, not just the published 510HP. This month's test by C&D had the 470HP XJ doing 0-60 in 4.4 seconds. Are we looking at 4.0 or less for 550HP like the Panamera Turbo S?
        • 3 Years Ago
        >>Are we looking at 4.0 or less for 550HP like the Panamera Turbo S?

        Not without PDK, AWD and Launch Control
      • 3 Years Ago
      ....crickets chirping....
      • 3 Years Ago
      This Jag is RRRRRRRRRRRRRRRRRRRRsome...
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