• Apr 7th 2011 at 10:29AM
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The Apple iPhone has thousands of approved apps that can do just about anything, from gaming to finances. But there is also a seedy, unauthorized set of jailbreak apps that some cutting edge iPhone users can't live without. Apple is likely none too pleased with these independent apps, but the tech conglomerate hasn't expended much effort to eradicate them from this planet. Yet.

We're guessing that it just hasn't been worth the fuss (or legal bills) to shut down app stores like ModMyi, since the apps aren't raking in the money that Apple craves. But then something happened. Toyota, of all companies, began to advertise its Scion brand on ModMyi, which no doubt wrinkles Apple's feathers due to the fact that it started the iAd program to collect revenue.

The aforementioned app apparently didn't sit too well with Apple, which reportedly asked Toyota to cease its agreement with ModMyi. TUAW (a sister site of Autoblog) reports that the Japanese automaker has fulfilled the request. The company responsible for the ad buy reportedly called and canceled the advertising, adding that Apple called Toyota directly to kill the ad. Toyota pulled the ad to "maintain their good relationship with Apple."

[Source: TUAW]

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    • 1 Second Ago
      • 4 Years Ago
      Apparently it is wrong. Japlopnik called modmyi.com then ran this update

      UPDATE: According to a Toyota spokesperson, the company was not requested by Apple to end the campaign:

      At no point did Apple ask us to end/remove the "jailbreak" component of our campaign. The campaign ended at the end of March as scheduled. Overall it was a very interesting experiment that extended advertising to reach a new, unique audience.

      We spoke with Kyle Matthews of the modmyi.com community, who broke the story, and he claims his website featured an advertisement link to something called "Scion 2011 Theme" that was an extension of Toyota's campaign through April 7th. "I had a check from Velti in my mailbox Monday when they called me to say cancel the campaign and remove the theme," says Matthews.

      • 4 Years Ago
      Funny everyone says "i own it and it is my choice to do what i want" yet when you buy the product you agree to use it within terms the company made.

      Jailbreakers are losers, Seriously Apple has right to protect its product and service, the only people you are screwing is yourself and all the legit iPhone users because now Apple has to waste time to stop your breaks from working...

      Get a life and if you don't like the factory phone then get another brand!
        • 4 Years Ago
        Why do people put aftermarket wheels or performance parts on their cars? Or a new graphic card in their computer? Or play CS instead of HLDM? - or jailbreak their phone?

        Because it makes an existing product _better_. Why settle for something worse?
      • 4 Years Ago
      Chris Shunk,

      I think you need to rewrite your piece.

      There is nothing seedy, or illegal, in jailbreaking an iphone. It is 100% legal. Similar re apps writen for jailbroken iphones.

      What IS seedy is Apple insisting and leaning on major companies, like Toyota, that apps for an iphone may ONLY be sold thru Apple's itunes/app store, so that Apple can cream off 30% of the revenue. That's MAJOR LEAGUE SEEDY. Apple's business practise raises the prices paid for apps to the consumer.
      I believe that Google charges 10% for apps to therir phones, that's more within reasonable boundaries.
      • 4 Years Ago
      I'm eating an apple while reading this
      • 4 Years Ago
      I just looked up what "jailbreaking" is. I can't believe Apple has a problem with that.
      I've got a Palm Pre and I can go to the Palm app store and pick from thousands of apps that are not made by Palm. And, if one of the "home brew" apps is a good one that people really like Palm will give it there blessing and add it to there own list.
      • 4 Years Ago
      This is exactly the kind of guerrilla marketing that Scion is all about. While I'm an Apple fan, this is what kind of establishment boat rocking that Scion needs to keep up.

      Apple should remember that it too was once the underdog against the mighty Microsoft.
      • 4 Years Ago
      Bad writing. Jailbreaking is "seedy"? Not really, it's just a program.
      Also, you'd have to ask a bird but, how do you wrinkle feathers?
      • 4 Years Ago
      yeah tbh im smelling a backroom deal apple cut for toyota, otherwise there's nothing illegal going on lol
      • 4 Years Ago
      It's the magicals!
      • 4 Years Ago
      *imagines Steve Jobs screaming, "WE SHALL PREVAIL!"*
      • 4 Years Ago
      Yeah, it's ridiculous... Apple's must be peeved about the Microsoft Azure deal.
      • 4 Years Ago
      Funny part is, the Government ruled that once a person owns a device they can do whatever they choose to do with it. Get over yourself Apple. Your hardware may look nice but most people rufuse to live according to your many rules. Bunch of babies...
        • 4 Years Ago
        Just one more reason for me to not buy a toyota or any apple products.
        • 4 Years Ago
        I smell a lawsuit.
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