• Apr 6, 2011
Hot Wheels throws Columbia for a loop – Click above for image gallery

Diecast cars are a fun distraction regardless of your age, in fact, we've got a few on our desk at this very moment. Hot Wheels may be the king of scale-car fun, but its marketing department likes to think big.

Recently, we saw how it turned a historic Australian building into a 3D racetrack. Now it's apparently focused its creative attention on Bogota, Colombia. Going low-tech this time, Hot Wheels has placed a giant 'loop' in the middle of an overpass.

It's certainly more eye-catching than a traditional billboard, and it still gets the message across that Hot Wheels are all about fun. Thanks for the tip, Andrew!



[Source: Paper-Plane.fr (translated)]


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    • 1 Second Ago
  • 26 Comments
      • 3 Years Ago
      What if the sky is blue?
      • 3 Years Ago
      FAIL for not having a Hot Wheels on the "track".
      Hubris
      • 3 Years Ago
      Pedants of the world, unite!
      • 3 Years Ago
      Genius. Make it happen. (optional left lane only so wimps stay right)
      • 3 Years Ago
      WHEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE!
      • 3 Years Ago
      What do Colombians think of foreigners who can't even spell the country's (or the city's) name right? It's really not that hard
      1. It's Bogotá.
      2. That's not in the city. That's the North Highway (Autopista Norte) several kilometers from the city limits.

      Att: A Colombian.
      • 3 Years Ago
      The Autoblog staff is clearly in dire need of a proofreader and editor. I'm an English major, I'd be more than happy to step up.
        • 3 Years Ago
        +1
        I hope they hire you!
      • 3 Years Ago
      YOU SPELLED COLOMBIA, INCORRECTLY
        • 3 Years Ago
        And; you forgot your exclamation point! ;)

        Stop Yelling!
      Garrett Kassel
      • 3 Years Ago
      ITS NOT IN BOGOTA!
      • 3 Years Ago
      So badly want to do a loop d loop in a car one day.
      That would be epic.
      • 3 Years Ago
      They should have painted it orange.
      • 3 Years Ago
      It's like they made the center of the loop match the overcast skies. And yeah, AutoBlog spelled it wrong, it's Bogota, Colombia.
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