Diecast cars are a fun distraction regardless of your age, in fact, we've got a few on our desk at this very moment. Hot Wheels may be the king of scale-car fun, but its marketing department likes to think big.
Recently, we saw how it turned a historic Australian building into a 3D racetrack. Now it's apparently focused its creative attention on Bogota, Colombia. Going low-tech this time, Hot Wheels has placed a giant 'loop' in the middle of an overpass.
It's certainly more eye-catching than a traditional billboard, and it still gets the message across that Hot Wheels are all about fun. Thanks for the tip, Andrew!
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[Source: Paper-Plane.fr (translated)]