BMW has selected Kay Segler, current managing director of BMW M GmbH, to take over as Mini's brand manager, replacing Wolfgang Armbrecht.
Previously, Segler headed the Mini brand from 2004 to 2008, overseeing the introduction of a range of models based on the BMW-engineered R56 platform. Segler will perform a similar role over the next couple of years as the Mini range switches over to BMW's upcoming front-wheel drive platform. The all-new Mini lineup will kick off with a replacement for the three-door Cooper hatchback, which is expected to launch in 2013.

Meanwhile, Friedrich Nitschke, head of Mini development in Munich, Germany, will take over Segler's position as boss of BMW's M Division.

[Source: BMW Group]
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New management responsibilities at BMW M GmbH and MINI brand

Friedrich Nitschke to head BMW M GmbH

Kay Segler takes over MINI brand management

Munich . Dr. Friedrich Nitschke (56) will take over as managing director of BMW M GmbH effective 1 May of this year. Nitschke was previously responsible for the MINI Series within the Development division, and has held various management positions in the Controlling and Development divisions since joining the company in 1978.

The current managing director of BMW M GmbH, Dr. Kay Segler (56), will be responsible for MINI brand management in the future. Segler has been with the company since 1988, mainly in management functions within the Sales and Marketing division, both in Germany and abroad. He previously managed the MINI brand between 2004 and 2008. He is now set to continue the brand's successful growth story.

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