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2012 Volkswagen Beetle spy shots – Click above for high-res image gallery

You think Volkswagen is interested in generating buzz in the next generation Beetle? The automaker teased (and gave away) The People's Car on Oprah in the fall, Followed by a pricey but clever Super Bowl commercial back in February. We heard a couple weeks back that VW planned to follow up on the considerable Beetle buzz with an unveil in Shanghai, but that's only part of the story.

Volkswagen has announced that it will unveil the 2012 Beetle on April 18 in a whirlwind tour of three continents. The kickoff will occur in China, followed by reveals in Berlin and New York City. The entire event will be covered by MTV, with special guests planned for each event. Here in the States, the event will be headlined by The Black Eyed Peas while the Germans will kick it with Belgian duo 2manydjs.

Luca de Meo, Director of Marketing, Volkswagen Group, touts the marketing partnership of Beetle and MTV as a pair of icons working together. The marketing boss believes that the 2012 Beetle's "one-of-a-kind styling combined with the latest technology will be very well received by customers."

Stay tuned to Autoblog as we gather the latest 2012 Beetle intelligence in advance of the bulbous hatchback's global reveal, and feel free to peruse our spy photo gallery of the prototype Beetle below, then hit the jump to look over VW's official press release.


2012 Volkswagen New Beetle: Spy Shots
  • 2012 Volkswagen New Beetle: Spy Shots
  • 2012 Volkswagen New Beetle: Spy Shots

  • 2012 Volkswagen New Beetle: Spy Shots
  • 2012 Volkswagen New Beetle: Spy Shots

  • 2012 Volkswagen New Beetle: Spy Shots
  • 2012 Volkswagen New Beetle: Spy Shots

  • 2012 Volkswagen New Beetle: Spy Shots
  • 2012 Volkswagen New Beetle: Spy Shots

  • 2012 Volkswagen New Beetle: Spy Shots
  • 2012 Volkswagen New Beetle: Spy Shots


[Source: Volkswagen | Images: KGP Photography]
Show full PR text
Herndon, VA – On April 18th, Volkswagen will celebrate the global reveal of the 21st Century Beetle, marking a new chapter in the iconic vehicle's history. The Beetle will be revealed to the public in a spectacular world debut on three continents. The reveal will begin in Shanghai, China with an exclusive MTV Sound System celebration hosted by MTV VJ's, followed by MTV World Stage events in Berlin and New York City.

At the MTV World Stage event in New York City, presented by the 21st Century Beetle, The Black Eyed Peas will perform their most popular hits, including material from their latest album, "The Beginning." At the Berlin MTV World Stage event, Belgian duo 2manydjs will headline and perform a DJ set at the city's E-Werk space. The New York performance will be streamed live on www.WorldStage.MTV.com (except in the UK), with highlights later broadcast on MTV networks around the world, making it the most widely distributed World Stage event to date. Highlights from both the New York and Berlin events will also be available online.

"The Beetle is an icon of the automotive world, just like MTV is an icon of the music world. In the context of this marketing alliance, we are taking the new Volkswagen directly to customers and fans of the Volkswagen brand – and we are doing it globally," states Luca de Meo, Director of Marketing, Volkswagen Group and Volkswagen Brand Passenger Cars. "We are certain that the car's one-of-a-kind styling combined with the latest technology will be very well received by customers."

The 21st Century Beetle is an automotive icon, reinvented. Its exterior reinterprets the silhouette of the famous Volkswagen Beetle, combining stylistic elements borrowed from the original coupled with the latest technology. The 2012 Volkswagen Beetle guarantees drivers a fun and unique driving experience.


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    • 1 Second Ago
  • 37 Comments
      • 4 Years Ago
      Why does VW think that people who watch MTV (i.e. teens) have the money for a brand new car?

      I can already hear the background music - Staying Alive by Bee Gees.
      • 4 Years Ago
      MTV? You mean RSBCTV (Reality Show BullCrap TV)?
      • 4 Years Ago
      chickmobile
      • 4 Years Ago
      Disappointing. They could have made Beetle 3 as much of a fresh start as the New Beetle was.

      They really should have done an aggressive, highly modernistic "third take" on the Beetle concept and forms, rather than a mild update on the "second take".
      • 4 Years Ago
      You guys must be slow, the vehicle pictured is the test mule for the new bettle, it will look familiar from what i've read but not exactly the same, also the styling is supposed to make it look more masculine and low slug to attract more male buyers. I am hoping for a turbo direct injection version perhaps a next generation turbo s.
      • 4 Years Ago
      In a world where everything is same old same old, this is refreshing, and yes there are styling cues of PT-C, is that a bad thing?
      Do we all want car's that look the same? would we rather be individual? 80s Saab, left of center? I would love something alternative, Kia Soul? TT? Renault wobble botty megane,
      That Nissan thing? lets have more wacky, bring it on.
      • 4 Years Ago
      Kind of funny how they made both the new 911 and VW bug longer and wider by almost the same degree.

      It actually looks like that blob-car
      http://www.thatsjustugly.com/wp-content/uploads/2008/11/bubble-gum-blob-car.jpg
      • 4 Years Ago
      totally in the minority here, but I like what I see so far. I think the "chopped" roof actually makes this look more like the original. I think this series will look better in darker colors instead of the pop colors the current Beetle usually comes in. I think a dark grey version with great wheels and tires will look pretty awesome.
      • 4 Years Ago
      Note to VW
      MTV is low class ghetto TV.The program staff have the morality of drunken pigs.
      • 4 Years Ago
      It looks like someone took the New Beetle, had Godzilla step on it (lightly), then added small wheels. Not good.
      • 4 Years Ago
      Does MTV still exist? I thought it died out along with Carson Daily!
      • 4 Years Ago
      Does it come with the Jetta's EMP horn, too?
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