The reshuffle revolves around Dr. Kay Segler (pictured), who was in charge of the Mini brand between 2004 and 2008. Over the past few years, Segler's been running BMW M GmbH, but will now be moving back to his old job with the small car subsidiary. His role at M will be taken up by Dr. Friedrich Nitschke (not to be confused with the 19th-century existentialist philosopher Nietzsche), who was until now in charge of product development for Mini. Details in the press release after the jump.
New management responsibilities at BMW M GmbH and MINI brand
Friedrich Nitschke to head BMW M GmbH
Kay Segler takes over MINI brand management
Munich . Dr. Friedrich Nitschke (56) will take over as managing director of BMW M GmbH effective 1 May of this year. Nitschke was previously responsible for the MINI Series within the Development division, and has held various management positions in the Controlling and Development divisions since joining the company in 1978.
The current managing director of BMW M GmbH, Dr. Kay Segler (56), will be responsible for MINI brand management in the future. Segler has been with the company since 1988, mainly in management functions within the Sales and Marketing division, both in Germany and abroad. He previously managed the MINI brand between 2004 and 2008. He is now set to continue the brand's successful growth story.