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Nissan Altima – Click above for high-res image gallery

Nissan says it achieved a 9.7 percent U.S. market share in March, the highest single month in company history. Complementing March's heady number is an overall market share of 9.3 percent for Nissan in the first quarter of 2011. That represents a 0.3 percent gain in market share, building on 2010's 0.4 percent gain.

March also saw the Nissan Altima take the title of best-selling sedan in America, another company first. The Altima contributed 32,289 units to Nissan's 121,141-car total, which is nearly a 27 percent bump over last year's March figures. It isn't immediately clear what incentives Nissan had on the car during the month of March to aid sales, but presently, the Japanese automaker is offering zero-percent financing for up to 60 months or 1.9 percent APR financing for up to 72 months, or $1,250 cash back.

Had enough numbers? Too bad, Nissan isn't quite done. Monthly sales were up 28.4 percent for the division, another record, and Infiniti saw a 13.5 percent sales hike in March. With numbers this big, Nissan is looking at a banner year.



[Source: Nissan]


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    • 1 Second Ago
  • 68 Comments
      • 4 Years Ago
      The Camry is counting down to its next major update (which may or may not debut at the New York auto show), so it is no surprise its sales are down. Personally, the only Nissan models that hold any interest for me (that are sold as Nissans here in North America) are the Frontier and the GT-R.
        • 4 Years Ago
        The new Camry will be shown at the New York Auto show, and it looks way better than the one currently on sale, bye bye bulge hood!
        • 4 Years Ago
        DiggyDiggz, that doesn't surprise me, to be honest. Ever since the flop that was the 1996 Taurus, companies playing in the mid-size sedan segment have kept the styling of their products relatively conservative, at least until the 2011 Sonata and Optima came along. However, it is probably safe to say that the styling of the new Camry was frozen long before the new Sonata debuted, plus, Toyota has never been one for dramatic designs (at least not on the bread-and-butter stuff).

        I'd wager that Toyota was as concerned with the exterior as the interior, though, because even though the outgoing car won Motor Trends Car of the Year award for 2007, it has been getting knocks from just about everybody for quality control lapses, particularly on the lower trim levels, so I think they would have devoted more time to correcting that.
        • 4 Years Ago
        ive seen the "re-designed" ToyotaCamry and its not all that exciting.. actually in profile view its looks exactly the same.. not sure if thats good or badd
      norats8
      • 1 Month Ago

      Don't like it, looks nerdy.

      • 4 Years Ago
      They're all the same Japanese crap.
      • 4 Years Ago
      Rental fleets buy Altima's in loads. Till they don't reveal the split, too early to comment.
      • 4 Years Ago
      man, were those guys mad that Hyundai-Kia was only 14,000 units behind them in 2010. Nothing like some friendly competition to get the incentive juices flowing. This is the same pattern we saw last year. Nissan works on a Japanese fiscal year, so they close out as much as they can in North America through the first quarter in order to finish the fiscal year on a strong note. Their market share will fall below 9% in April.
      • 4 Years Ago
      Last time I checked, Tennessee where these are built isn't "overseas". Unless you are living outside North America?
      • 4 Years Ago
      It does not matter one bit that nissan, toyota, etc are built here, other than they do provide jobs, and that's a good thing, BUT....the revenues and profits go back to Japan..........on the other hand, the Buick may be built in Germany, but these are GM employees, and the profits and revenues go to GM, an American company. If more American cars were bought, this would provide moe American Jobs !!! Really can't understand what is so difficult to understand about this !!
        • 4 Years Ago
        Because until recently The Big 3 produced crap and expected people to dole out their hard earned money for it. Now after the meltdown Ford is making big leaps. Chrysler has taken small steps and the General still has his head up his arse.
      • 4 Years Ago
      good job for Nissan and the Altima.. i like these cars: Aunt has a Sedan and Cuzin has a Coupe.. however why does the Altima sit LOW in the back? always wonder'd
        • 4 Years Ago
        Bad springs! The masses of people never replace them and Nissan has some cheap-ees. Replaced mine with aftermarket, all good now. At least in my opinion.
      • 4 Years Ago
      They should make the Maxima RWD and move it more upmarket than the Altima.
      • 4 Years Ago
      The ongoing problem with Toyota is they are a very dependable and well built car but continue to look like the ordinary "box with wheels". Camry and a few other cars need EXTREME design upgrades. Where are some of these fantastic looking "concept" car designs. I'm still seeing a lot of run-of-the-mill "boxes on wheels". Wake up those auto designers ! ! !
      • 4 Years Ago
      It's a big boost for new company direction created by Carlos Gosn! Not just Altima, but the whole Nissan product nomenclature is amizing. It's a compilation of extraordinary management, internal business strategy with Renault, great products and retail incentives. Bravo Nissan!
      • 4 Years Ago
      Fluke.
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