• Apr 1st 2011 at 6:29PM
  • 13
Everybody deserves a second chance, even the guy who dropped an F-bomb on the official Chrysler Twitter account. The Detroit News reports that Scott Bartosiewicz, the former New Media Strategies employee who accidently sent an expletive-laden tweet expressing frustration about his fellow Detroit motorists, has been hired by the Arts, Beats and Eats in Royal Oak, MI to bolster the suburban Detroit event's Twitter presence. The annual art, food, and music festival is sponsored by Ford, which is one F-word Bartosiewicz is sure to drop on a regular basis.

It's nice to see Arts, Beats and Eats give Bartosiewicz a second chance to earn a living, but unfortunately for his former employer, the marketing firm is still without the Chrysler account. Bartosiewicz has hired a lawyer to look into whether his TweetDeck utility accidentally sent his personal profane text to the wrong account.

[Source: The Detroit News | Image: WXYZ-TV Detroit]

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    • 1 Second Ago
      • 4 Years Ago
      "I find it ironic that it's called Royal Oak but it's population is nothing but (expletive) slobs."

      Oh crap....
      • 4 Years Ago
      somebody please explain to me why a company needs to hire a person to manage their twitter account. and i think i would do a damn good job as a car company's official facebook status 'like' button presser. someone hire me and pay me 6 figures please.
        • 4 Years Ago
        I'll be supervisor!
        • 4 Years Ago
        Someone has to figure out what to tweet! I know it sounds ridiculous but a lot goes into corporate twitter accounts. There is a reason behind every tweet and there are goals to accomplish. People like that guy figure out who to follow, monitor who is tweeting about Chrysler and the competition, make sure that their message is actually being read, analyze statistics, etc.
        • 4 Years Ago
        I'll do the same job for half that!
      • 4 Years Ago
      Well, I've lived in Royal Oak for the past ten years or so. I also grew up near the city and it was our "downtown" when I was a boy (the library was new and better than in my own blue collar suburb). In the meantime, I lived in New York for nearly two decades. Royal Oak is a lot of things -- being a city of over 80,000 -- and I'm sure there are "slobs" here. Being trendy, there is also a lot "hipster doofus" posing (to borrow a phrase from SEINFELD). But mostly it is people doing what people have done for centuries -- raising families, working, even going to church. To be honest, many of us are not wild about Arts, Beats, Eats. Especially those of us who live near downtown RO. It's loud, noisy, overlit, and confined to a space far too small for what it is had in Pontiac and requires now. Does it "contribute" to the city? Who knows?

      As for the "f-bomb." I've driven in Detroit many times (and lived there quite a few years while in college) and the driving and pedestrian and bicycling behavior have gotten considerably worse over the years (and not just in the inner city). Irresponsible is one word for it. A serious threat to drivers and pedestrians and cyclists is another way to describe it. And, Detroit being Detroit, the "authorities" do little, no matter how many tragedies occur on the road. There's more than a whiff of hypocrisy on the part of a number of people here. Everyone is far too busy "keeping it real" or "being authentic" or "defying middle class values" to bother with the responsibilities that come with the various civic privileges, driving being one of them.

      No one admires what Chrysler has accomplished in such a short time and with the leadership it has desperately needed for years and now -- in my opinion -- has. But this "imported from Detroit" campaign is a massive misstep. Unfortunately Detroit's connotations are almost exclusively negative. To be honest, it is long past time for southeastern Michigan to stop referring to itself as "the motor city." I want to see all three automakers succeed, but we need to be more than our past. And Chrysler needs to understand that a national market requires a national campaign that is focussed, specific, and unsentimental about harsh realities as everyone in southeastern Michigan understands them. Marchionne and Company rebranded Chrysler's lineup for good reasons. Especially the Chrysler and Dodge marques. The Super Bowl ad was a step backward. Nothing that can't be redone, but certainly something that needs to be redone as they are redoing everything at Auburn Hills.

      This minor dustup was just another warning about what is at stake and why Chrysler and Southeastern Michigan have to continue to look forward not backward. To put it another way, "f-bomb" nostalgia.

      • 4 Years Ago
      Tweetdeck on my iphone has become buggy, I no longer use it. I sent out a tweet from my personal account and it went out on the company account I have. Essentially everything was swapped in the application. Timelines for my personal account didn't even show up sometimes. So I'd believe it if Tweetdeck was to blame.
        • 4 Years Ago
        I know, but I'm just saying that I wouldn't doubt if he really did think he was posting to his personal account.
        • 4 Years Ago
        Blame tweetdeck? You never offend anyone by Not cussing....
        • 4 Years Ago
        Err, Chrysler is a multi BILLION dollar company.

        This guy should NEVER have tweeted for a client on anything other then a secure company owned device that had ZERO personal logins or apps on it.

        It was his and his companie's fault for not doing that.
      • 4 Years Ago
      That's F'ing awesome!
        • 4 Years Ago
        It is! Now he and his boyfriend won't be homeless.
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