• Mar 31, 2011
Kobe Bryant saves the day in Smart Fortwo Brabus – Click above to watch the video after the jump

The Smart brand, looking for a sales lift in China, has enlisted the lanky likes of Kobe Bryant for its "Big, In The City" ad campaign. A newly released video has the internationally known NBA star assuming the role of a quick thinking/driving man of both style and action with a keen sense of aim.

With the aid of a shiny black Smart Fortwo Brabus that he – or perhaps a stunt double – throws around corners and through traffic, Kobe comes to the aid of a damsel in distress with flair as he chases down an art thief and utilizes his on-court abilities to administer a chase-ending coup de grâce.

The campaign will reportedly undertake a 25-city Chinese road trip, the highlight of which is an appearance by the Los Angeles Lakers star at a Smart customer party in July. Hit the jump for some Smart Brabus and Bryant action.


[Source: Advertising @ Chinasmack]



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    • 1 Second Ago
  • 31 Comments
      • 3 Years Ago

      Forget it. You will not catch Kobe on the streets with a car like this if they gave it to him.
      • 3 Years Ago
      "the internationally known NBA star assuming the role of a quick thinking/driving/raping man of both style and action with a keen sense of aim."
        • 3 Years Ago
        Could we get a citation for your comment, dela?
        • 3 Years Ago
        Jamaicanborn:

        So your girlfriend says "stop" and you don't? Yeah, that's not good.
        delacourte
        • 3 Years Ago
        I bet you still bring up O.J. every chance you get,too! The chick was a skank looking to get paid. Her girlfriends ratted her out! What part of that did you miss?
        • 3 Years Ago
        so put another way, when you stomp on the brake in your car, you dont want it to actually stop the car?

        nice. drive a toyota?
      • 3 Years Ago
      Maybe the smart would've been more of a success, if they were showing commercials like this in the states. What the hell was Penske thinking?
      • 3 Years Ago
      First Turkish Airlines, and now Smart? Kobe's following the Peyton Manning school of advertising to save up for his upcoming retirement it seems.
      baypointglenn
      • 3 Years Ago
      Shaq should be in this commercial not the rapist Kobe. Bad advertisement.
      • 3 Years Ago
      Brilliant!
      • 3 Years Ago
      Wonder why Kobe is doing all these foreign commercials...first Turkish Airlines and now this...The only American commercials I see of him are with Nike and half the time its not even him but his Muppet...
        • 3 Years Ago
        Why?, American corporations know that having a rapist as your spokesperson isn't exactly good for business.
        • 3 Years Ago
        Hey SQD, Because they are smart enough to know, he didn't rape her and he's a HELLUVA basketball player, that is very RICH or even more RICH now.
      • 3 Years Ago
      There seems to be plenty of headroom in those little Smarts...I still think they're stupid for getting less than 40mpg. Kobe is the only person thus far who has been able to make a Smart look like a fun car to drive!
      • 3 Years Ago
      I can't be the only one noticing the size of the painting and the size of the car. Kobe can bend his way in there, but the painting? Bit of an oversight by the marketing department there.
        • 3 Years Ago
        Huh ? The painting was never inside the car...
      wxd565
      • 3 Years Ago
      I just wonder who is the woman? She is really.....not beautiful. I cannot believe that represent "chinese face".
      • 3 Years Ago
      must.....control myself....from making really inappropriate jokes....
      • 3 Years Ago
      Wait, Kobe can fit into a smart car?
        • 3 Years Ago
        Shaq has one.
        • 3 Years Ago
        Kobe? Yes. His ego?Nope.
        • 3 Years Ago
        Agree with ayle. his ego does not fit in there, It's all about ME, ME, ME ,ME, according to Kobe, i wanna shoot all the time..
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