Lexus is serious about food. The automaker sponsors Bravo's popular Top Chef Masters television series, and now it's decided to form a culinary dream team of its own. The luxury marque has announced the creation of the Lexus Culinary Masters, and its roster is filled with world-renowned restaurateurs and a couple of Iron Chef mainstays.

Making their debut team appearance at the Pebble Beach Food & Wine Festival will be the following celebrity chefs:
  • Michael Symon
  • Masaharu Morimoto
  • Daniel Boulud
  • Michael Ciarello
  • Dean Fearing
  • Christopher Kostow
The festival begins on April 28 and runs through May 1. As you might have guessed, Lexus is the main sponsor of the Pebble Beach Food & Wine Festival, and its Culinary Masters team will hold a series of tasting events over the course of the event. Of course, Lexus won't just gather up these sharp knives for just one event – it vows to include them in "multiple initiatives, including Lexus customer appreciation programs, charitable outreach, and multimedia productions."

Click past the jump to read the full press-release.

[Source: Lexus]
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Exclusive Lexus Culinary Team to Debut at Pebble Beach Food & Wine

Six world-renowned chefs to partner with luxury automaker


TORRANCE, Calif., March 31, 2011 /PRNewswire/ -- In a first of its kind, Lexus is teaming up with six of the world's most distinguished chefs as it unveils its Lexus Culinary Masters team. The team will partner with Lexus on multiple initiatives, including Lexus customer appreciation programs, charitable outreach, and multimedia productions. Details on future programs will be announced later this year.

The Lexus Culinary Masters debut lineup includes:
Chef Daniel Boulud – Chef/Owner of several restaurants, including DANIEL
Chef Michael Chiarello – Chef/Owner, Bottega
Chef Dean Fearing – Chef/Partner, Fearing's Restaurant
Chef Christopher Kostow – Executive Chef, The Restaurant at Meadowood, Meadowood Resort Napa Valley
Chef Masaharu Morimoto – Chef/Owner of Morimoto restaurants
Chef Michael Symon – Chef/Owner of several restaurants, including Lola Bistro

"We know epicurean pursuits are a passion point for our customers, and we have a well-established history of aligning with premier food and wine events, auctions, associations and institutions," said Dave Nordstrom, Lexus vice president of marketing. "However, partnering with this extraordinary group of chefs is an entirely fresh approach. We will ask our culinary team members to advise us and help create highly innovative programs-from owner benefits, to entertainment, to philanthropic endeavors."

"I'm honored to be part of such an elite culinary team, working with a company that shares our passion for perfection," said Michael Chiarello, acclaimed founder of Bottega, culinary entrepreneur, cookbook author, winemaker and Emmy award-winning television personality. "I'm looking forward to helping shape future programs as part of the team, as well as lend my lifestyle expertise to various programs and charitable opportunities."

Masaharu Morimoto, Iron Chef and international restaurateur added, "As a chef, my life mission is to create a memorable dining experience for my guests. I'm thrilled to be working with the Lexus Culinary Masters to collectively partner with Lexus in creating similar memorable experiences for their customers."

Debut Appearance

The Lexus Culinary Masters team will convene next month for their first joint appearance at the prestigious Fourth Annual Pebble Beach Food & Wine festival, April 28 - May 1, 2011, where Lexus is returning as a Presenting Sponsor. Boulud, Chiarello, Fearing, Kostow, Morimoto and Symon will entertain event attendees at Lexus Presents-Taste Perfection with Louis Roederer Cristal, at 10 a.m. PT, Friday, April 29. The chefs will each prepare small bites inspired by one of six tastes: sweet, sour, bitter, salty, spicy and umami.

As a premier Pebble Beach Wine & Food sponsor, Lexus is known for hosting some of the festival's most highly coveted, sold-out events. This year follows suit as the automaker hosts the inaugural Lexus Presents--REMIX: A New Spin on Haute Cuisine with Champagne Krug. Fine dining will converge with pop culture as guests savor Lexus Culinary Masters-prepared fare with Krug's finest champagne pairings and music from DJ Mom Jeans aka Danny Masterson.

Other Lexus-sponsored Pebble Beach Food & Wine events include the Lexus Chef's Table Lunch Featuring Michael Chiarello and Graham Elliot Bowles, as well as two famed Lexus Grand Tasting Events-a must-eat, must-see gathering of gourmands where guests enjoy unparalleled access to 25 world-renowned chefs serving samples of their cuisine along with 200 premium wineries pouring more than 500 vintages.


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