• Mar 31, 2011
2011 Volvo XC60 R-Design – Click above for high-res image gallery

China's Geely has big plans for its Volvo brand, with a goal of reaching 800,000 global sales per year by 2020 or sooner. To accomplish that feat, the automaker will need to bolster its factories and hire more workers, and Automotive News reports the Swedish automaker plans to do just that.

Volvo has announced that it plans to add 1,200 workers in Europe to help satiate an expected jump in demand. A staggering 900 of those jobs will be of the engineering variety, bolstering the staff of the automaker's research and development center in Sweden. Another 200 will fill spots at the automaker's Ghent, Belgium factory, while the remaining 100 jobs will fill various other positions. Volvo is also looking to build vehicles in China to continue sales growth.

Volvo CEO Stefan Jacoby says of the move, "We are investing in our future. It means that we have to work hard to continue to be cost competitive ... our cars are selling very well globally." Jacoby points out that the automaker is already experiencing "significantly" stronger sales than in 2010, with the XC60 crossover leading the charge.

Photos copyright ©2011 Zach Bowman / AOL

[Source: Automotive News – sub. req.]

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    • 1 Second Ago
      • 3 Years Ago
      Go Volve go!
      • 3 Years Ago
      Awesome! Now make a new S60R with a 6MT!!!!!!!!!!!!!!!!!!!!!!!!!!!
        • 3 Years Ago
        China is really doing well, cant imagine next 20 years...
        • 3 Years Ago
        It's good to see Geely takes (at least plans to) some of its profit from China and invest it in Europe, where engineering talent is most valuable.
      • 3 Years Ago
      I remember all the ridiculous paranoid whining here when Geely acquired Volvo but it seems like it's going to be the best thing that's ever happened to Volvo. Access to the massive and super hot Chinese market and the huge financial commitment needed to fuel increased R&D to make them competitive with the best of the best. I think they might really be able to hit those aggressive 2020 targets if they can get their cost level down.
      • 3 Years Ago
      I hope some of those new engineers are being tasked with making R spec models that are more than just a body kit. I want Volvo to start producing performance oriented trim lines like the Polestar C30.
        • 3 Years Ago
        You can keep dreaming,
        Volvo cars his looking for 900 engineers specialised in high voltage hybrid tech and other electronic geekologie.
      • 3 Years Ago
      While I would love for Volvo to make another round of real manual transmission R cars again they just won't do that if it doesn't make business sense. Right now I don't see it making business sense. With Volvo being as small as they are they need to make money on every model they import to the US and they won't make money on manual transmission R-Models unless they charge several thousand more then an automatic version of the same car.

      Those are the paraphrased words of our Volvo rep from earlier in the month.

      Volvo isn't making money on S40s and V50s and that is why they are being discontinued. The C30 probably never made money in the US anyway and it will probably be the next model to go.

      My speculation is that if Volvo gets the volume up in the next few years they might be able to offer a high performance halo type model that loses some money as long as they have the profit and volume to offset that from other cars.
        • 3 Years Ago
        Yeas I know that.

        As I said above, "they need to make money on every model they import to the US," so yes the S40 and V50 are going away in the US just like the V70 did last year and the C30 most likely will join their fate soon.
        • 3 Years Ago
        The S40 and V50 are only being discontinued in the US.