• Mar 31, 2011
Think City – Click above for high-res image gallery

By mid-2011, the electric Think City will launch in the U.S. with a price tag that's "just below $34,000 before incentives." That's what Michael Lock, the automaker's chief marketing officer told Plugin Cars back in November of 2010. However, that's not the same as what a Think spokesman reportedly told Green Car Advisor less than a day ago.

GCA says that the battery-powered Think City will carry an MSRP of $36,495 when it goes on sale in select U.S. markets towards the end of this summer. That price doesn't include any state or federal incentives, which could lower the plug-in vehicle's cost substantially. Still, at $36,495, the City is pricier than the $32,780 Nissan Leaf and Think's electric only offers seating for two. Demand for Think's only model is already softer than expected, leading to layoffs at partner Ener1.




[Source: Green Car Advisor]


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  • 24 Comments
      • 11 Hours Ago
      Why even bother if the cost is more than a Leaf, but gives less car?

        • 11 Hours Ago
        Because Think can't afford to sell the car at a loss like Nissan is doing in the US with the Leaf? The Leaf costs a lot more in Japan and Canada, and those prices are before taxes. But this number really makes me doubtful that Ford can price the Focus Electric below $36,000.
        • 11 Hours Ago
        Even if the Leaf is subsidized by Nissan, why would you pay more for less car?
      • 11 Hours Ago
      That's too bad as I always kind of liked these guys.
      But I think their time just ran too long and the big boys got into it before they could get out the door on these.
      In the end I don't see how they can compete on an equal price footing with the big boys unless they have some unique capability and that does not really seem the case unless I've missed something.
      • 11 Hours Ago
      Now that is more like it. The $40k+ price was just a high price for fleets trying to help them out.

      But even at this much lower price, Think is going to have a very tough time against the Nissan Leaf.

      Think needs to distinguish their vehicle . . . RELEASE THE CONVERTIBLE!!!

      And make a redesign . . . that leaked redesign from a while back looked pretty nice. And make a small delivery vehicle version.
      • 11 Hours Ago
      Demand softer than expected??

      Is it less than the Zero I would expect? How can they expect to sell any of these given that the Leaf now exists.
      • 11 Hours Ago
      If I bought a flat bed truck, and had the ability, I can convert it to electric for $15K plus the cost of my time. http://minnesota.publicradio.org/display/web/2009/08/28/electric-truck-fair/
      • 11 Hours Ago
      $36.5 design fail. I hate to be negative, but....uffda og ish.
      I'd rather have a gov/private program to convert cars to natural gas.
      The thing(k) is repulsive.
      harlanx6
      • 11 Hours Ago
      This thing? Or a Leaf! The Leaf is the standard target, but this thing falls waaaaay short!
      • 11 Hours Ago
      At $20,000 it might have a chance, but at this price, that's crazy.

      I'm more and more impressed each day on what Nissan has pulled off, compared to the competition.
      • 11 Hours Ago
      what can be said.
      looks like a long list of bad decisions and it might be an impossible situation at this point. CEOs making semi random decisions to prolong the time they draw their oversized salary..
      it seems good enough to be sold but not at 36.
      one could speculate that many prior bad decisions means the cost is so high that it has to be 36 for them to make money on it so the CEO does that to make it look like there is still a chance..
      sigh
      why would they hook up with enerdel? were they fooled into an expensive battery pack because they offered a complete solution and Think had no skill to make packs themselves..
      as if it was hard to throw together some thunderskys. think has been very slow to go lithium so they probably lack some engineering knowledge and vision.

      shame. yet another couple of hundred million dollars wasted
        • 11 Hours Ago
        @Spec "The Enerdels are very good and somewhat reasonably priced batteries."

        Then, why does Th!nk city cost so much ? We all know Japan isn't exactly a low price manufacturing place ...
        • 11 Hours Ago
        @ Spec

        You are quite right, Enerdel was responsible for Think! 's continued existence.

        DF, usual nonsense represents only the world inside his very confused head.

        Think! was a very early EV concept. As such, the design requirements represent an a type of EV design which saw the only market for EV's as being small two seater, city commuter vehicles. Ford realised that this market would be quickly superseded as technology advanced and turned to the light commercial area as having a much larger market.

        Think! is an excellent little EV by the thinking of 1998, but by 2011 its time has come and gone. The problem for Think!, and to a certain extent Smart, is that even in the most congested cities, there is no provision for enough small parking to make such vehicles economic.

        Think! Doesn't have the resources to design another model, and the 1990's much trumpeted car sharing pools, have yet to eventuate.

        So who will buy the Think! The Indian manufacturers are beginning to get micro EV's into this very restricted market segment, at half the price.

        Think! must evolve or cease to exist. Evolving takes capital that think doesn't have, unless a white knight can be found....

        Bye, bye Think!
        • 11 Hours Ago
        spec, I merely asked and speculated, I did not state as fact. I didn't err. you did.
        btw what's your source on the bailout?
        and do you know what the enerdel cells cost?

        if ener1 put big money in Think that just means they made a big mistake as well.
        • 11 Hours Ago
        Why would they hook up with Enerdel?

        Well, because Enerdel bailed them out of bankruptcy! This is more impractical Dan-think. The Enerdels are very good and somewhat reasonably priced batteries.
      • 11 Hours Ago
      The most interesting detail is the big range.
        • 11 Hours Ago
        Where is the range given?
        • 11 Hours Ago
        Outperform a GTI?
        You mean out accelerate a GTI when the GTI is just accelerating at normal traffic speeds?

        The one I've driven knows how to get out of it's own way, but is certainly no GTI.
        • 11 Hours Ago
        German Wikipedia writes about 125 km while constantly driving at full speed of 100 km/h. That is quite a lot.

        And btw., it's a nice toy to shock some GTI drivers. They normally don't expect getting outperformed by a "wheelchair with roof" :)
      • 11 Hours Ago
      I'd be interested at < $15K. For this kind of money I can by a Honda Fit for both kids.
      Tom
      • 11 Hours Ago
      At least in America, there is no direct replacement slated for the Ranger. The base model F-150 will take its place in Ford's truck hierarchy.
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