• Mar 31, 2011
Hyundai Blue2 Concept – Click above for high-res image gallery

Hyundai is revealing its new Blue2 fuel-cell concept car at this week's Seoul Motor Show – a vehicle that the automaker hopes will help it gain "early leadership of the FCEV market." Does this mean that a production version of the Blue2 (pronounced: "Blue square") is on its way? It's hard to say right now, but if Hyundai does bring some sort of fuel-cell vehicle to market, we hope it looks a lot like this stunning concept.

The Korean automaker calls the Blue2's exterior design philosophy 'Intersected Flow,' incorporating both innovative and dynamic design elements. Will Intersected Flow's tenets replace Fluidic Sculpture as the surface language of choice at Hyundai? We're not sure, but we like the wraparound-style greenhouse combined with a flat, slightly slanted roof (Saab 9-5, anyone?), and we're surprisingly fond of the glossy black strip that runs from the bottom of the C-pillar all the way back to the bottom of the front wheel well. Hyundai has executed some exceptional production designs as of late, but this is the first concept that we've fallen for from the brand in some time. Notice the LED screen panels at the front and rear – they display messages about the vehicle's condition. Like many new concepts, conventional door mirrors have been replaced with cameras, and the car even features a welcome system that recognizes the driver and automatically opens the door.

The big news for the Blue2 is its hydrogen fuel-cell powertrain, which delivers a stack power of about 120 horsepower and will return about 34.9 kilometers per liter – that's 82.1 miles per gallon when converted to the U.S. cycle. The Blue2 is fitted with low-rolling-resistance tires and uses an extremely aerodynamic shape in an effort to reduce drag to aid overall efficiency.

Things are just as high-tech inside the cabin, where the Blue2 uses a combined center cluster and fascia, using an organic LED monitor and ultra-light tempered glass to display vital information. There are even seat-mounted entertainment holders that house things like Apple iPad tablets and other tablet devises, as well.

Follow the jump for Hyundai's official release, and be sure to see the shapely concept for yourself in the high-res image gallery below.



[Source: Hyundai]
Show full PR text
Hyundai to Showcase New Thinking at the 2011 Seoul Motor Show

- Hyundai unveils next-gen FCEV sedan concept 'Blue2' and Sonata Hybrid
- Cutting-edge eco-friendly and telematics technologies show Hyundai's future
- Separate booth displays Hyundai's latest commercial vehicle technology

Hyundai Motor Company, South Korea's largest automaker, showcased its latest `new thinking' on products, technologies and services to the world at the 2011 Seoul Motor Show, which opened today under the theme of 'Evolution, Green Revolution on Wheels.'

Hyundai unveiled its latest eco-friendly creation, the Blue2 (Read as "Blue square") concept vehicle, the company's first sedan-style Fuel Cell Electric Vehicle (FCEV) powered by hydrogen. The automaker also introduced its first gasoline-hybrid vehicle, the Sonata Hybrid, to its home market. Most importantly, Hyundai applied its new brand direction, "New Thinking. New Possibilities.", throughout its exhibition, including its customer-oriented booth design, entertaining displays and cutting edge future technologies.

"Hyundai's goal is not to be the biggest car company, but the most loved. We want to be a reliable partner to our customers, supporting their happiness, rather than a company that pursues its own interests," said Steve S. Yang, President and CEO of Hyundai Motor. "We will ceaselessly introduce world-class products of the best quality to overcome the difficult market environment and turn it into an opportunity, while modestly listening to the voice of the customer." In particular, Hyundai will focus on "improving quality, creating new values through new thinking, and developing advanced eco-friendly technologies to contribute to a greener society," Yang said.

Blue2

Hyundai Motor staged a world premiere of its new concept car, Blue2 (codenamed HND-6), a mid-size FCEV which shows a blueprint for future sedans. The name 'Blue2' is a combination of Hyundai's sub eco-brand 'Blue Drive' and the number `2' from H2, the symbol for hydrogen gas.

Aiming at gaining early leadership of the FCEV market, Blue2 is powered by a fuel cell electric system that delivers a stack power of 90kW(1.65kW/L) and fuel economy of 34.9km/ℓ. The Blue2 is materialized in a sporty and luxurious style, a combination of futuristic, flowing designs and eco-friendly features. The Blue2 is equipped with low-resistance tires and alloy wheels which are designed to improve aerodynamic performance, while the car's interior design encompasses a futuristic look by using eco-friendly new materials.

Hyundai's concept keywords for the exterior design are 'Intersected Flow,' featuring innovative and dynamic designs. The vehicle's condition is visible via unique and futuristic images on the exterior of the car through outside LED screen panels, which are located on both the front and rear of the car. Blue2 also features a welcome system which recognizes the driver, while an automatic opening door system enhances the driver's convenience. Conventional side mirrors are replaced by side cameras and a roof camera, offering a state-of-the-art driving environment.

The exterior designs flow inside the vehicle, with asymmetrically-designed dashboards and doors to optimize a driver's convenience and add emotional value. Wider seats enable people to get in and out of the vehicle more comfortably.

Hyundai combined the cluster and center fascia, applying an advanced Transparent Organic Light Emitting Diode (TOLED) monitor and ultra-light tempered glass, called Gorilla® Glass, providing more accurate and vivid graphic information. The infotainment system is operated by a Motion Sensor Moustick, a haptic wheel and motion sensor that respond to the driver's touch and hand movements, respectively, giving drivers a new experience.

Blue2 aims to satisfy all the senses of future drivers, including the air they breathe: A cluster ionizer freshens the air inside the vehicle, while antibacterial genuine leather with leaf-shaped patterns, called 'eco-graphic perforation,' enhances an eco-friendly look and feel.


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    • 1 Second Ago
  • 58 Comments
      • 3 Years Ago
      I like it! And I think it looks great! I like the fact that it uses fuel cell technology too. I would rather not buy a hybrid if I could help it but I really like the idea of fuel cells. I hope the concept eventually goes into large scale production regardless of who makes it (fuel cell tech that is). I wonder how the Honda Claritys are doing in Cali?
      • 3 Years Ago
      SAAB design language all over it. With a bit of Spyker up top.

      The front is a total mess, very Audi.

      IMHO.

      ;D
      • 3 Years Ago
      First thing I thought was Saab too.
      • 3 Years Ago
      I see a bit of audi too
      • 3 Years Ago
      Android tablets attached to the seat-backs need to be swapped with iPads.
      • 3 Years Ago
      It looks like an Opel Ampera, Hyundai Genesis Coupe, and SAAB 9-5 had a threesome. The result actually looks pretty cool!
      • 3 Years Ago
      Since it looks like a Saab and an Audi, I'll call it a 'Saudi'
      Neville R
      • 2 Years Ago
      WHAT...THE...FRACK? That car is amazing, and then some, along with the new Honda hydrogen fuel cell car. Bring it on, Japan!
      • 3 Years Ago
      Yikes...that's a Hyundai? Kia called, they want their design language back!
        • 3 Years Ago
        You mean the Kia that Hyundai owns?
        • 3 Years Ago
        Definitely a Saab greenhouse with the wraparound windshield and strong C-pillar.

        The transition of the C-pillar / rear glass into the trunk is practically cribbled line for line from the "classic" Saab 900.

        Castriota could learn something here.
        • 3 Years Ago
        @gruv, a press release is a marketing exercise afterall
        • 3 Years Ago
        yeah casue this is the first time Huyndai copied something, liek the M-B CLS / Passat CC Sonata?

        i like this one a lot more than teh sonata adn I woudl encourage them to follow up on it. Saab and Opel Ampera need to worry about this one
        • 3 Years Ago
        Im sorry, but until Hyundai comes up with their own desgin language, I hav no intrest in them.
        • 3 Years Ago
        I genuinely hope Hyundai doesn't follow through with bringing any of this concept's design elements into production. It's so clearly aping other manufacturers it isn't even funny. Beyond the Audi grill and Ampera detailing, they really went overboard xeroxing Saab's side window graphic, roofline, A-pillar, and even the damn trunk-lid contours are the exactly same (except they went one step further and added a Saab hatchback). Ballsy.
        • 3 Years Ago
        "incorporating both innovative and dynamic design elements"

        Uh, what? I'm a designer experienced with surfacing and this reeks of BS marketing language.
        • 3 Years Ago
        SAAB much?
        • 3 Years Ago
        Funny, the first thing that came to mind when I saw the rendering was Saab.
      Neville R
      • 2 Years Ago
      WHAT...THE...FRACK? That car is amazing, and then some, along with the new Honda hydrogen fuel cell car. Bring it on, Japan!
      • 3 Years Ago
      Anyone notice the Genesis logo on the front?
        • 3 Years Ago
        I did, though there seems to be no mention of it in the press release. Perhaps the Blue2 is a design study for the next Genesis...?
        • 3 Years Ago
        That's the first thing I saw.
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