• Mar 30, 2011
Aston Martin's assembly plant in Gaydon, Warwickshire, England

Entering the very top of the luxury saloon market is no easy task. Even a company like Daimler has had trouble positioning its Maybach program against the likes of Bentley and Rolls-Royce – owned by its archrivals at Volkswagen and BMW, respectively. Aston Martin is looking at taking a bite out of the hyper-exclusive market with the impending re-launch of its Lagonda brand, but both Aston and Daimler apparently believe that getting a profitable foothold in that stratospheric segment is more than either of them are up to alone. So they're going at it together.

Reports began emerging of an Aston/Daimler partnership several years ago, suggesting that Daimler could turn to Aston for its expertise in building small production runs – a skill to which Daimler is not accustomed. Now Car and Driver is detailing the particulars of that tie-up that could lead to big things for both automakers. What Daimler would get out of the deal is the potentially more viable production of next-generation Maybach models, also built atop the Mercedes-Benz S-Class platform (albeit the next iteration) but at Aston's plant in Gaydon, Warwickshire, England.

What Aston would get in return is the technology (in platforms, drivetrain and other equipment) on which to base its new Lagonda range, including a sedan built alongside the Maybach line as well as a GL-based crossover. The question is whether the partnership could extend to provide Aston with a new platform to replace the aging VH architecture on which its entire lineup is now based.

[Source: Car and Driver]


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    • 1 Second Ago
  • 12 Comments
      • 3 Years Ago
      I guess Maybachs aren't selling like they used to.
        • 3 Years Ago
        when did they use to?
        • 3 Years Ago
        In the 1930's.
      • 3 Years Ago
      Sounds like they can no longer justify a dedicated Maybach production area in Sindelfingen, Germany. Instead they will follow the practice used by luxury brands up to the 1940's of sending a chassis (or platform today) to a coach builder (in this case, Aston Martin since few true coach builders with the necessary skills exist today).

      It worked in the past as evidenced by some of the greatest classic vehicles ever built.....it may work again. But would it be an authentic Maybach or a coach built Mercedes? I think to be an authentic Maybach a unique engine would have to be built in a Maybach dedicated facility, otherwise it is just badge engineering in expensive bodywork.
      • 3 Years Ago
      How is Aston Martin supposed to be able to produce a Daimler vehicle in England when they only produce the Rapide in Austria at MagnaStyer. Aston Martin would need to expand their factory to accommodate new production of any vehicle let alone a Maybach or other Daimler product.
      • 3 Years Ago
      Results will either be disastrous or epic.
      • 3 Years Ago
      The Germans finally admits that they don't have anything on British cachet.
        • 3 Years Ago
        Uhmm....and Rolls-Royce is 100% British and Bentley also is 100% British.
      • 3 Years Ago
      Watch Daimler rape AM like they raped Chrysler.

      Imagine the DBS with a gaudy Maybach paint scheme
        • 3 Years Ago
        They're not buying Aston Martin you fool.

        BTW. Chrysler suck. Blind Freddy can see that.
      • 3 Years Ago
      I firmly believe that part of Maybach's problem has been that it's too obviously based on the S Class. Bentley and Rolls models don't look like the German platforms on which they're based (or the other way around; I know a Phaeton looks like no Bentley I know). If Aston can provide a distinctive and beautiful design, this could work.

      Does Aston still have the people to create new beautiful designs? All their models look pretty much the same these days, and didn't that original designer already move on to somebody else?

      As to Aston looking for a future platform, I question if there is enough raw performance potential in the S Class platform.
      • 3 Years Ago
      What is there to "rape" at Aston Martin? Chassis that come from Ford, motors cast at the Ford plants in Cologne and parts from suppliers everywhere?