Chrysler at Spring Festival of LXs – Click above to watch the video after the jump

Chrysler has a hardcore group of owners who have taken their Chrysler 300, Dodge Charger and Challenger models to the next level of aftermarket bliss. For those Mopar super fans, Chrysler throws a little party called the Spring Festival of LXs. The event draws owners from all over eager to show off their customized rides, and this year, Team Pentastar had a little something special for those in attendance.

Chrysler unveiled the 300 S-Concept models, modded versions of its already hot-looking 2011 Chrysler 300. In the case of the featured video car, the big rear-drive Chrysler receives updates ranging from bigger, more audacious wheels, body-color moldings and an a new grille that looks like the outline of a brick wall. The interior has also received some custom touches, including a sea of red leather just about everywhere one's body touches, along with an italic 'S' on each throne. Hit the jump to watch video of the unveiling, and be sure to click the gallery below for images of the 300 S-Concept at the event.

  • Chrysler 300 S Concept

[Source: Chrysler]
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Sixth Annual Spring Festival - Southern Cal Style Meet and Greet of Chrysler 300, Dodge Charger, Challenger and Magnum Owners

* Incredible display of owner passion for Chrysler Group's iconic rear-wheel drive performance cars
* Highly anticipated and all-new second-generation 2011 Chrysler 300 series and seventh generation Dodge Charger performance sedans available for test drives
* All-new 2011 Chrysler 300 and Dodge Charger image vehicles with unique customized design features on hand for enthusiasts
* Charity autocross contest puts Spring Fest goers behind the driver's seat of the new 2011 Dodge Challenger R/T – with proceeds going to the Challenged Athletes Foundation
* Dodge Motorsports legend Sam Hubinette will provide Spring Fest attendees the chance to ride shotgun during a Dodge Challenger drifting thrill ride demo

March 24, 2011 , Auburn Hills, Mich. -


* More than 750 Chrysler 300, Dodge Charger, Magnum and Challenger owners from 27 states, Canada, Germany and Sweden will converge on Southern California later this month
* All flavors will be represented; stock, slammed, blown, SRT8® performance models and several all-new second-generation Chrysler 300 and Dodge Chargers
* With music, food, prizes, custom vehicle displays, vendor alleys, cruises, parties and vendor open houses, the event has evolved from a single day into a three-day weekend. It's part home-coming, part celebration of great American cars and part festival that has become a family destination every March


* Ralph Gilles, President and CEO – Dodge Brand and Senior Vice President of Design, Chrysler Group LLC
* Tim Kuniskis, Head of Chrysler Brand Marketing
* Joe Grace, Vehicle Line Executive – A/B Segment & Street and Racing Technology (SRT®)
* Tom McCarthy, Chief Engineer – Chrysler 300 series
* Brian Rogos, Senior Manager, Mopar® Accessories & Performance Parts
* Hundreds of passionate American car owners


* Saturday, March 26
* 9:00 AM – 4:00 PM
* 11:30 a.m. Chrysler Group welcome
* Lunch will be served starting at noon


* Orange County Great Park (ex El Toro Marine base)
* Enter off of Sand Canyon Blvd

Official event web-site is

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