• Mar 30, 2011
Chrysler at Spring Festival of LXs – Click above to watch the video after the jump

Chrysler has a hardcore group of owners who have taken their Chrysler 300, Dodge Charger and Challenger models to the next level of aftermarket bliss. For those Mopar super fans, Chrysler throws a little party called the Spring Festival of LXs. The event draws owners from all over eager to show off their customized rides, and this year, Team Pentastar had a little something special for those in attendance.

Chrysler unveiled the 300 S-Concept models, modded versions of its already hot-looking 2011 Chrysler 300. In the case of the featured video car, the big rear-drive Chrysler receives updates ranging from bigger, more audacious wheels, body-color moldings and an a new grille that looks like the outline of a brick wall. The interior has also received some custom touches, including a sea of red leather just about everywhere one's body touches, along with an italic 'S' on each throne. Hit the jump to watch video of the unveiling, and be sure to click the gallery below for images of the 300 S-Concept at the event.



[Source: Chrysler]
Show full PR text
Sixth Annual Spring Festival - Southern Cal Style Meet and Greet of Chrysler 300, Dodge Charger, Challenger and Magnum Owners

* Incredible display of owner passion for Chrysler Group's iconic rear-wheel drive performance cars
* Highly anticipated and all-new second-generation 2011 Chrysler 300 series and seventh generation Dodge Charger performance sedans available for test drives
* All-new 2011 Chrysler 300 and Dodge Charger image vehicles with unique customized design features on hand for enthusiasts
* Charity autocross contest puts Spring Fest goers behind the driver's seat of the new 2011 Dodge Challenger R/T – with proceeds going to the Challenged Athletes Foundation
* Dodge Motorsports legend Sam Hubinette will provide Spring Fest attendees the chance to ride shotgun during a Dodge Challenger drifting thrill ride demo

March 24, 2011 , Auburn Hills, Mich. -

WHAT:

* More than 750 Chrysler 300, Dodge Charger, Magnum and Challenger owners from 27 states, Canada, Germany and Sweden will converge on Southern California later this month
* All flavors will be represented; stock, slammed, blown, SRT8® performance models and several all-new second-generation Chrysler 300 and Dodge Chargers
* With music, food, prizes, custom vehicle displays, vendor alleys, cruises, parties and vendor open houses, the event has evolved from a single day into a three-day weekend. It's part home-coming, part celebration of great American cars and part festival that has become a family destination every March

WHO:

* Ralph Gilles, President and CEO – Dodge Brand and Senior Vice President of Design, Chrysler Group LLC
* Tim Kuniskis, Head of Chrysler Brand Marketing
* Joe Grace, Vehicle Line Executive – A/B Segment & Street and Racing Technology (SRT®)
* Tom McCarthy, Chief Engineer – Chrysler 300 series
* Brian Rogos, Senior Manager, Mopar® Accessories & Performance Parts
* Hundreds of passionate American car owners

WHEN:

* Saturday, March 26
* 9:00 AM – 4:00 PM
* 11:30 a.m. Chrysler Group welcome
* Lunch will be served starting at noon

WHERE:

* Orange County Great Park (ex El Toro Marine base)
* Enter off of Sand Canyon Blvd

Official event web-site is www.socallx.com



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    • 1 Second Ago
  • 32 Comments
      • 3 Years Ago
      Sergio said he wanted the Fiat 500 to be the first designer car and it arguably is, but no car or customers ever had more potential to be the custom kings than the new 300 and Charger.

      The new 300 and Charger are the greatest American type big cars ever made. I'm amazed at how much better they look in person than the pictures and the HEMI sounds better than ever.
      • 3 Years Ago
      I was at that unveiling party and yes, they did have poor lighting in there, but the three vehicles they "unveiled" we were told were all concepts and not directly going to market, but possibly having some of the options shown available to consumers. Seeing them during the daylight at the Spring Festival, the 300 is a great refresh on the design, while the Charger IMO is a total fail. The entire exterior design of the car is trying to hard to be a combination of retro and modern, while failing at both. I was also unimpressed when I drove the Charger R/T they had available for us to drive on their coned course. I will definitely be sticking with my current R/T and will not be purchasing a new one.
      • 3 Years Ago
      This new 300 needs a coupe version.
      • 3 Years Ago
      Make it.
      • 3 Years Ago
      now that chrysler is using a big wing emblem, that grille screams "bentley wannabe" more than ever. that refreshed front end does look good, though.
        • 3 Years Ago
        Um..... Chrysler always had a Winged emblem since their 1st cars.... they even had them on the Concords, LHS's and 300Ms....
        • 3 Years Ago
        Careful. Zimbabweans are a sensitive lot.

        Upvoted you, though.
      • 3 Years Ago
      It's a definite step in the right direction, but I still can't get past the new headlights. :(
      • 3 Years Ago
      Kill that grille. It just ruins the ENTIRE car.

      I do think that the car looks great, but i can't get beyond the grille, if i were to buy this car i'd replace it.
        • 3 Years Ago
        They can just replace the mesh.
        • 3 Years Ago
        The new 300 has 6-different grilles available...but if I were a betting man, i'd say the sunken in mesh grille on the car with the rear spoiler is what the 2012 300 SRT8 will have. Most likely it'll have those wheels, headlamps, rear spoiler + other goodies. Hopefully it debuts at New York.
      • 3 Years Ago
      I don't think I understand the aesthetics of the blue details on the wheels with the red interior, but the interior is gorgeous by itself. I like most of the exterior alterations. I think a black chrome version of the standard grille would have been better.
      • 3 Years Ago
      Looks crappy.
      • 3 Years Ago
      I hate that red leather, HATE it.

      Other than that, this looks pretty darn good. I'd choose some different wheels though.
      • 3 Years Ago
      The chrome delete makes this car look about a billion times better. Especially at the back.
      • 3 Years Ago
      I love it. The Lancia interior is awesome!
        • 3 Years Ago
        @flashpoint

        Stop lying about owning a 300C SRT/8. I've asked for proof in the past and you never showed it and never once denied that you were lying.

        You're incredibly annoying also. You keep posting this "epinions" crap that no one cares about.
        • 3 Years Ago
        I am a 300c SRT8 owner, so don't accuse me of hating...

        I'm not extremely wowed by the interior of the new 300S. Those seats don't look that much more sophisticated than what my car has now.

        I will still be buying the next SRT8 though. I LOVE Chrysler.
        http://www.epinions.com/review/2011_Chrysler_300_epi/content_539190136452


        I just wish they'd made GPS Navigation standard on all models. It makes no sense to make the touchscreen standard, but not the navigation function.
        • 3 Years Ago
        Not sure why it wont let me reply to the genius who posted that video, but I wasn't talking about the red leather interior, but the LANCIA leather interior you can see in this picture: http://farm6.static.flickr.com/5106/5565342950_366108501f_b.jpg
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