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Volvo C30 Electric – Click above for high-res image gallery

Automakers are racing to launch two types of plug-in vehicles: battery-electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs). According to Pike Research, while penetration of plug-in electric vehicles (PEVs) is expected to remain low for some time, sales volumes will soar by 2015. That's the year that Pike says annual plug-in sales will top the one-million mark globally for the first time ever.

Pike Research senior analyst, Dave Hurst, says that:
The PEV market is already becoming a highly competitive market and over the next few years, the marketing initiatives of multiple manufacturers will help build consumer familiarity with, and drive adoption of, plug-in vehicles as a viable alternative to internal combustion engines.
Pike predicts that BEVs will edge out PEVs with around 56 percent of plug-in sales worldwide in 2015. While BEVs will be hot tickets in Asia and Europe, PHEVs, with their extended range, will dominate in the U.S., representing 71 percent of plug-in sales in 2015, Pike says.


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Photos copyright ©2011 Sebastian Blanco / AOL

[Source: Pike Research]
Show full PR text
Annual Plug-in Electric Vehicle Sales to Cross the 1 Million Mark by 2015, According to Pike Research

BOULDER, Colo.--(BUSINESS WIRE)--Auto manufacturers are in the process of launching plug-in vehicles in two different forms: Plug-in Hybrid Electric Vehicles (PHEVs) and Battery Electric Vehicles (BEVs). Both types of plug-ins offer many advantages over traditional non-electrified vehicles, including improved fuel economy or no petroleum-based fuel usage, lower or zero emissions while driving, and a quieter ride. While the penetration of plug-in electric vehicles (PEVs) will remain low for the foreseeable future in relation to the total light duty vehicle market, a recent report from Pike Research forecasts that sales volumes will reach a critical mass in the next several years, and by 2015 global PEV sales will cross the 1 million unit threshold for the first time.

"The PEV market is already becoming a highly competitive market and over the next few years, the marketing initiatives of multiple manufacturers will help build consumer familiarity with, and drive adoption of, plug-in vehicles as a viable alternative to internal combustion engines."

"Electric vehicles have received a great deal of attention in recent months due to the launches of several high-profile vehicles," says senior analyst Dave Hurst. "The PEV market is already becoming a highly competitive market and over the next few years, the marketing initiatives of multiple manufacturers will help build consumer familiarity with, and drive adoption of, plug-in vehicles as a viable alternative to internal combustion engines."

Pike Research forecasts that among the two types of plug-in electric vehicles, BEVs will have the edge on a worldwide basis with 56% of total plug-in sales in 2015. BEVs will be especially popular in the Asia Pacific region, which will represent more than half the total global market, as well as in Europe. In the United States and Canada, on the other hand, the cleantech market intelligence firm anticipates that PHEVs will be the clear choice due to their extended driving range and gasoline engine fallback option. In those markets, plug-in hybrids will represent 71% of all electric vehicle sales in 2015.

Pike Research's report, "Plug-in Electric Vehicles", analyzes opportunities and challenges in the emerging market for PHEVs and BEVs. The report provides a comprehensive examination of electric drivetrain and battery technology, advanced battery research, government incentives and regulations, and key drivers of market growth. The study includes detailed lists of expected vehicles coming soon, forecasts through 2015 for light duty vehicle sales and production, hybrid, plug-in hybrid, and battery electric vehicles in world regions, as well as vehicle segments and selected manufacturers for the United States. Key market players are also profiled. An Executive Summary of the report is available for free download on the firm's website.

Pike Research is a market research and consulting firm that provides in-depth analysis of global clean technology markets. The company's research methodology combines supply-side industry analysis, end-user primary research and demand assessment, and deep examination of technology trends to provide a comprehensive view of the Smart Energy, Smart Grid, Smart Transportation, Smart Industry, and Smart Buildings sectors. For more information, visit www.pikeresearch.com or call +1.303.997.7609.


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    • 1 Second Ago
  • 10 Comments
      • 4 Months Ago
      Confuseled here
      How is a PEV different from a BEV and why would one out compete the other?
        • 4 Months Ago
        Pike is using the terms ....


        BEV = Battery Electric Vehicle
        PHEV = Plug in Hybrid Electric Vehicle

        PEV = Plug in Vehicle = BEV's + PHEV's

        (ABG's use of the terms in this sentence -- "Pike predicts that BEVs will edge out PEVs with around 56 percent of plug-in sales worldwide in 2015." -- is in error. They should have said BEVs will edge out PHEVs......)
        • 4 Months Ago
        PEV aka PHEV: plug in electric vehicle, having a combustion engine as well as batteries, and so able to do longer distances.
        EV aka BEV: battery electric vehicle, no combustion engine, longer all electric range but no extender.

        Average journeys are longer in the US, hence the assumption that American's will prefer PHEV - as in the Volt

        Most journeys in Europe, Japan etc are shorter so the assumption they will prefer BEV
      • 4 Months Ago
      More guessing.

      When you make predictions with too many unknowable variables.... you might as well just pull numbers from a hat.
      • 4 Months Ago
      If that is right,it will be pretty disappointing for Renault/Nissan, as the 500,000 or so EVs they predict will sell by 2015 are only one year's production for them, if no-one else sells any at all. Fair enough, they won't be fully ramped up for that scale of production until sometime in 2013, but even so.....
        • 4 Months Ago
        Retracted. I just spotted the headline! DOH!
        • 4 Months Ago
        He says 1M/year in 2015. That is possible but it really depends on what the price of gasoline is. If we are $6+/gallon, it could happen. At $5/gallon, I doubt it.

        But I think that Renault/Nissan target was pretty pie-in-the-sky.
        • 4 Months Ago
        Spec:
        I million a year? I can't see where it says that. They seem to be saying 1 million in total sales up to 2015
      • 4 Months Ago
      Doesn't one plug in a battery electric vehicle whether it is hybrid or not?
        • 4 Months Ago
        Only if it is a "plug-in" hybrid.

        If it has no plug then the battery is charged by the gas engine not electricity.
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