• Mar 27, 2011
Chrysler has asked a judge to enforce a preliminary injunction to prevent clothing store Pure Detroit from selling t-shirts bearing the slogan, "Imported from Detroit." Chrysler asked for the injunction on the grounds that the public may be misled into thinking that the shirts came from Chrysler.

This round of legal squabbling is the latest in a series of trademark battles Chrysler has dealt with since it unveiled the slogan during the Super Bowl. Chrysler filed a lawsuit against Pure Detroit's parent company Moda Group, LLC on March 15.

According to Chrysler, Pure Detroit agreed on Feb. 24 to stop selling the shirts via its website, but hasn't stopped sending them to stores. Chrysler applied for two separate trademarks on the slogan, one for use on cars on November 23, and one for use on clothing on January 18. Pure Detroit says it plans to fight Chrysler's injunction.

[Source: The Detroit News]


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  • 54 Comments
      • 3 Years Ago
      IMO if the shirt just says "imported from Detroit" Chrysler is or should be SOL.If the shirt used the exact copy of the Chrysler advert with fist and wings then yeah i can see them saying no. As for chryslers troubles, they started years ago with crappy workmanship and quality. Ford and to lesser degree GM have improved their parts but Chrysler just kept churning out things that broke. Fiat had best make quality one of it's number one jobs. At home in Italy and in the USA. And yes, I've owned a number of Chrysler products....
      • 3 Years Ago
      From a car company only it's mother could love, this slogan and it's T shirts are for the same type of people that were Yugo fans. In the end, I see them selling trucks, Jeeps, and Fiats.
      • 3 Years Ago
      This is nuts!!! This is the lamest slogan Chrysler has ever used... Detroit??? Who wants to be tagged Made in Detroit????????????? I have a Chrysler but, won't buy another one, first because they are POOR quality, and second I hate the Slogan...
        • 3 Years Ago
        Sorry, it's Stuttgart, Germany.
        • 3 Years Ago
        The heart and soul of the motoring world was born in Detroit. Never forget that.
        • 3 Years Ago
        Warning: The following comment includes sarcasm.

        I curently own a Hyudai but will never buy 1 agan because it is cheap and ugly and none of their cars have been proven. The quality is teribble but I should only buy Japanese cars because they are cleally better and much more reliable. All of their cAr have something to do with the previous generation so i won't buy anymore because they share something my 1987 Excel.

        /End Sarcasm
        Those spelling errors are reminiscent of the common troll.

        Right, because everybody is going to stop buying Hyundai's because I just made up a fake story about them.

        Hyundai has improved. So has Chrysler. Maybe not to that extent, but their cars aren't as bad as they were years ago. The new interiors in the 2011 Chrysler's are pretty nice, and well sir, if your going to stop buying them over a slogan, well then that's your loss.
        • 3 Years Ago
        Sorry, you're wrong. :)
        • 3 Years Ago
        Supered
        First off I am not a troll. I just wanted to warn Mhirtzsr that at Autoblog their is no such thing as opinion and free speech when it comes to commenting on Domestic cars. You are either with us or against us. Otherwise automatic vote down. Had he said I would not buy another garbage Toyota appliance, he would have been voted up.

        I also agree with others that You CAN NOT trade mark imported from Detroit.
        Just like Level says, you cant trademark Made in USA or Made in Japan or Built in Canada.

        If you could take simple and general and broad words and lock them up for one private company than god help us all.
        • 3 Years Ago
        This is the BEST slogan Chrysler has ever used. The commercial won YouTube's AdBlitz and it's nearing 10 million views on YouTube. It brought awareness to Chrysler's new products.
      • 3 Years Ago
      I just want to know why Autblog has been double posting stories... This same story was on Autoblog a couple of weeks ago...
      • 3 Years Ago
      I am curious to see how this would all play out in a court of law, especially the Supreme Court.
      I think Chrysler would ultimately lose.
      While technically they did create "Imported from Detroit" or at least on a mass market scale where people know it, could they really lay claim to it?
      They don't own Detroit, it is a city, part of the USA.
      No company can lay claim to "Made in the USA" or "Made in China" and so on and so on, so I don't know if they can actually enforce their claim.

      I suspect the Pure Detroit company suspects this also and is willing to take this all the way.
        • 3 Years Ago
        Supered,

        Is is the same premise in case you did not get that...
        You can try to copyright something, that does not mean that ultimately it will be enforceable.

        If every company that makes products in the Detroit area decided that they wanted to affix a "Made in Detroit" or "Imported from Detroit" sticker onto their products, I would think that it would be their right to do so. Also copyright is automatically assumed as long as you use the term without even necessarily filing so if someone in the past has used "Imported from Detroit" which is not implausible, then Chrysler might be in trouble and in violation themselves.
        • 3 Years Ago
        Well, when was the time you heard anyone say "imported from Detroit" before the Superbowl ad?
        • 3 Years Ago
        They aren't saying "Made in Detroit".
        They're saying "Imported from Detroit".

        They laid claim to it by copyrighting the phrase.
        • 3 Years Ago
        Other automakers can't just slap on a "Imported From Detroit" sticker on their car.
        Sure they can use "Made in Detroit", but Chrysler's interpretation of the phrase meant that you don't need to go to a foreign manufacture for luxury, stating that you can get it from Detroit. Other automakers simply can't use that phrase.

        And my bad, it's a trademark, and not a copyright.
        And I looked up the definition of trademark on Wikipedia, just in case...

        "A trademark or trade mark or trade-mark[1] is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or services from those of other entities."

        "The owner of a registered trademark may commence legal proceedings for trademark infringement to prevent unauthorized use of that trademark."
      • 3 Years Ago
      I bought one of those "Imported from Detroit" t-shirts in black off of the Chrysler website. I can't wait until it arrives!!
      • 3 Years Ago
      That's all Chrysler's got, a slogan. They sure don't have any product. If they had product they would not have had to declare bankruptcy and be given away to Fiat. Will they also proudly insist on and defend "Fiat!!!!, Imported from Italy!!!!"?
        • 3 Years Ago
        Chrysler was over $20B in the black when Daimler bought them and almost immediatly began draining Chryslers resourses and assets. Any fool dumb enouph to dipute that belongs on Michael Moores blog.
        • 3 Years Ago
        I am amazed that all you Fiatsler fans aren't blaming the buying public that stayed away in droves, for Chrysler's bankruptcy and subsequent demise, followed by tax-payer funded resuscitation and life-support. And for all the improvements made to Chrysler products since carmageddon, that should not come as a surprise to anyone. When you are at the bottom there is but one place to go, and that is up. Even so, most rating agencies still rate Chrysler dead last amongst its competitors. But that isn't saying much either because they also have recognized that all the transplants, with the exception of Hyundai, Kia and Subaru, have diminished in quality when they started building their products in America using American parts suppliers, instead of importing their vehicles from Japan or Germany. The caveat here is to do a lot of research before betting the farm on a new car or truck.
      • 3 Years Ago
      The new 300 and Charger are the best American sedans ever made. I just got back from the Atlanta auto show and one had to wait awhile to sit in a Charger even at closing time on Sunday night.

      BTW, the interiors of all the new MOPARS are hands down better than comparably priced Japanese cars.
        • 3 Years Ago
        And yes, the interior is way better then comparably priced foreign cars.
        • 3 Years Ago
        The 300???? You mean the car that everyone wishes was a Bentley. And every homie on the block is rolling in one with massive chrome wheels???
        Imagine if that was a car you designed. That is what you wanted to leave as your design legacy? Its a fat boy wagon.
        • 3 Years Ago
        Seriously? Your bothering other people now too?
        The 300 is a great vehicle. It occasionally does get 24''s and Bentley grills, but it's somebody's car. We all should be allowed to change our cars any way we please.

        "Imagine if that was a car you designed. That is what you wanted to leave as your design legacy? Its a fat boy wagon."

        Actually yes, I would. Ralph Gilles, the chief designer over at Chrysler did a fantastic job in creating both the original and the new 300.

        The 300 already beat the Hyundai Genesis in a comparison by Motortrend.
        It also happens to be the most awarded car ever.
      • 3 Years Ago
      I think it just has to be a matter of money, which should be settled out of court quickly. Chrysler should be happy to have this slogan associated with them and the more Tshirt/clothing they can get it on and sold the better. The STORE should be giving some of the profits to Chrysler or Chrysler's charity of choice because it was started by Chrysler. It would mean NOTHING if the store had come out with it on their own. Companies have to learn how to shake hands with each other without suing, but unfortunately, greed, is the default setting for many human beings.
      • 3 Years Ago
      I'm curious. If this campaign is referring to Chrysler brand cars (that's the impression I get because of the "wings"), then aren't there only three models that are branded? If so, it seems the well-regarded vehicles aren't even built in Detroit (the minivan and the 300). The 300 isn't even made in the US (and a good portion of minivans too). The only thing left is the 200, which although has new styling, is the same Sebring underneath.

      If the campaign refers to the whole group, I think it carries into other brands too. The Grand Cherokee is built in Michigan, but I think most of the other Jeeps are from Ohio (or elsewhere). The decent Dodge/Ram models aren't from Michigan (Challenger, Charger, Ram 2500+, and so on).

      I'm not sure about where all the cars are built, so I'm not being sarcastic, I'm really curious.

      I'd like this ad campaign more if I was sure that most of the cars coming from Chrysler Group actually originated in Detroit. I know in the global economy, "Made In USA" cars aren't completely US-made, but when you buy a Mercedes M-class you are helping keep a factory open in the US (and several in Mexico, too!).

      • 3 Years Ago
      As they say "No publicity is bad publicity".
      • 3 Years Ago
      In showbiz, any publicity is good publicity. In business, any time your name is mentioned favorably (such as on this shirt) it helps to balance a quarter of the bad stuff thrown at it.
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