• Mar 24th 2011 at 8:00AM
  • 12
Pro golf tournaments often feature a par three hole with a high-end luxury vehicle parked somewhere near the green. Get a hole in one, win the car. It makes for great television, and it's a fantastic advertising opportunity in the event a golfer actually wins the car. But what about the caddie that told the golfer which club to use and how much the wind and the surface of the green would affect the shot? The folks at Cadillac think they have an answer to that question.

The winner of the HP Byron Nelson Championship will receive one of those really big checks that you only ever see on television, but his caddie will receive something much, much larger. The winner's caddie will receive a Cadillac Escalade Hybrid, which retails for $73,840 and gets quite a bit pricier when tacking on options. Not a bad prize for toting a bag for four days.

This will be the first "Caddy for Caddie" promotion since Cadillac gave away a XLR-V at the 2008 Byron Nelson Championship. Hit the jump to read over the GM press release.

[Source: General Motors]
Show full PR text
IRVING, Texas – The HP Byron Nelson Championship will bring back the "Caddy for Caddie" promotion for this year's golf tournament, providing a 2011 Cadillac Escalade Hybrid to the caddie of this year's champion.

The tournament will be played Memorial Day weekend, May 23-29, at the Four Seasons Resort Las Colinas in Irving. Byron Nelson, for whom the tournament is named, caddied in his youth before starting a hall-of-fame golf career.

The tournament last held the Caddy for Caddie promotion in 2008. A Cadillac XLR-V was awarded to Tony Navarro when Adam Scott sunk a 48-foot birdie putt on the third playoff hole of the championship that year.

For more information on the promotion, visit the tournament website for the Caddy for Caddie release.

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    • 1 Second Ago
      • 4 Years Ago
      Caddie's are better drivers. Just ask Tiger
      • 4 Years Ago
      Good for the caddie, but will he have to pay for his own gold front teeth or will Cadillac throw those in too?

      BTW: That thing looks soooo 1995.
      • 4 Years Ago
      Sauce for the goose, considering most caddies pay is based on a percntage of the winnings of the golfer he caddies for.
      • 4 Years Ago
      I read this article over twice and i fail to see how this is automotive news worthy.
      Did cadillac pay you to write this article?
      Who cares, cars are given away all the time.

      • 4 Years Ago
      they should add tree avoidance systems in it.
      and break resistant windows to withstand temperamental little Swedish women with golf clubs :)

      and a little pamphlet: you're an ignorant person and here is how you are destroying the world with your wasteful vehicle.
        • 4 Years Ago
        well man made global warming of course. you might also count the wars fought with megacide to feed these pigs. and also noteworthy is the impending financial collapse (and the depression we are already in) due to peak oil.
        • 4 Years Ago
        How are they destroying the world?
        • 4 Years Ago
        I'm glad you commented twice Dan, it gave me two chances to vote you down!
      • 4 Years Ago
      We are buying the brand new Cadillac CTS! It is such a amazing looking vehicle! Keep it up GM.
      • 4 Years Ago
      So a kid with one of the world's easiest jobs can win a $70K+ Escalade just cuz he told some guy what club to smack a ball with? I know life just isnt fair sometimes, but Ill never understand why, IMO, the undeserving get rewarded so much more than the deserving.
        • 4 Years Ago
        I think you're confusing the caddies at your local club with the near pro guys the pros use to do the research of the course and which club to use when.
      • 4 Years Ago
      Interesting choice of vehicle. I think Cadillac would have been better off showcasing/giving away a newer vehicle, such as a CTS/CTS-V coupe or wagon.