• Mar 23, 2011
Chevrolet Corvette ZR1 ad spot – Click above to watch the video after the jump

We've seen plenty of luxury sports cars that are later tuned for the 12 Hours of Sebring. Porsche, Ferrari and BMW all do it, and so does General Motors with its Corvette Racing team. So why do the advertising types at GM feel it necessary to talk up their car at the expense of the aforementioned makes by way of this 30-second commercial? GM has earned bragging rights because, unlike the other cars, the stock ZR1 actually had to be de-tuned by 168 horsepower in order to qualify.

Unfortunately for Chevrolet and its racing team, the race cars could have used a few of those ponies, as BMW took first and second, while The General had to settle for third place. Still, the spot serves as a reminder of just how ridiculous it is that the ZR1 comes fresh from the factory with 638 horsepower and a whole world of whoop-ass. Hit the jump to watch the commercial for yourself.



Photos copyright ©2011 Drew Phillips / AOL

[Source: Corvette Blogger]



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    • 1 Second Ago
  • 45 Comments
      • 3 Years Ago
      'Chris' why don't you keep it quiet back there as this is an Grown Up discussion.
      • 3 Years Ago
      I would like this commercial if only they didn't try to tell us that it's the ZR1 that they race in ALMS/ILMC. When actually, if the Corvette Racing C6.R has any relation to a road car, it's to the Z06. Seeing as it's essentially the same engine in both cars, the primary difference being that the C6.R's engine has a crankshaft that reduces the stroke of the pistons, thereby bringing the engine's capacity down from an illegal 7 liters to a legal 5.5 liters.
        • 3 Years Ago
        Why not just race the production engine from the dealership.. you think Porsche's would stand a chance?
      • 3 Years Ago
      Steve, I saw the ZR1 at the auto show and it had a very cheap looking interior, for a $100K+ car the switchgear etc must be up to par. You don't notice the quality difference until you see an equivalent Porsche or Ferrari. It may be built by Drexel Meyer but they probably had to give them a tight budget, it wouldn't be correct to say the ZR1 has Veyron quality just because its built by the same company. The rear bumper is very wobbly plastic. The only ZR1 interior I have seen that looks right is the Hennesy ZR1, that one is lovely! The only American car company I can see building European rivaling cars are Cadillacs!
        • 3 Years Ago
        Steve I understand what you are saying, in terms of power the ZR1 is awesome. But as a complete package, it falls short some what. In regards to the interior Draxel maier may have helped with manufacturing console components but the fit & finish is GM's responsibility. There are many discussions about this issue and seeing it in person I can only agree. The seats are also very flimsy and feels like sitting on a cheap sofa. The ergonomics and genaral design layout of the dash was not very well thought out. I think Motor Trend sums the interior up perfectlywhen they said;

        'You can't add leather and fancy sticthing to an interior that was a cheap mess to begin with and expect it to match the competition.'

        In regards to comparing the GT2RS or 458 due to pricing is also lrrelevent. I mean the Nissan GTR is compared to almost every performance car on the market but that is still one of the cheapest super cars around so will always win on price. They are premiums vehicles, you do not buy these cars purely for performance but to own something with history & drama, something special. Speed just isn't everything.



        • 3 Years Ago
        siu16 , Yes every car has a interior budget value that correlates to the overall pricepoint.
        If you've been to the Drexel Meyer website, you will see that they make interiors for many
        manufacturers with different material specifications that will be specific to their subcontract
        pricepoint. Now, that does not change their manufacturing techniques though, only the
        material specs used. Your comment on the quality difference of a equivalent Porsche or
        Ferrari is irrelevant since the GT2RS and 458 are two to three times the cost of the ZR1
        but are all close in performance. This will all change with the C7 anyway as GM will be
        upgrading the interior spec even further to silence the naysayers who nitpick the current
        C6. I've read that they have established Audi like interior standards for the next C7. I wish
        my Ferraris had this level of competency at their inflated price. The ZR1 is Amazing!!!!
      • 3 Years Ago
      The commercial is nice but they have to ditch that slogan A.S.A.P.
      • 3 Years Ago
      the corvette is the performance car of the normal guy and that for me make it a lot better you dont need to be have millions just a hard worker guy .
      • 3 Years Ago
      i LOVE the ZR1 its raw power! i would choose it for drag racing or something but for the track i would go with the 12' nissan GTR its built for the corners! just my opinion.
      • 3 Years Ago
      More like a down tuned Z06!
      • 3 Years Ago
      siu16, Thanks for your rebuttal. Although everyone will have their favorites, it is indeed
      fun to compare sports cars relative to their design vocabulary, engineering direction, and
      technological prowess. America vs English vs German vs Italian vs Japanese seem to
      have their own engineering idiosyncrasies. Analyzing all of these can really become such
      a personnel perspective that debates can get heated. This is why the LMS and ALMS GT
      class is becoming so popular worldwide. Everybody gets it and it's relevant unlike most
      series (Nascar, F1). Although I love F1. Cheers and go drive or hook a ride in a ZR1 and
      you'll see why so many people are going GAGA over it. Jeremy Clarkson did !!!
      • 3 Years Ago
      I like the cheesy plexiglass engine cover.

      This would only be impressive if it was the base corvette.
        • 3 Years Ago
        Not worth it, reading your previous posts it appears your a Chevy basher. I dig all the brands and respect where respect is due. Oh, I love the plexiglass cover too, seems everyone who sees it does as well.
      • 3 Years Ago
      Just don't plan to keep one for more than a couple of months.
      • 3 Years Ago
      I wish it had a DSG
        • 3 Years Ago
        I agree with lolwut....man-up and learn how to drive!! Whining for a DSG is so feminine!
        • 3 Years Ago
        detuned** not defined
        • 3 Years Ago
        You could always just learn to drive.

        To be fair to the marketing folk who made this commercial, the ALMS car is more similar to the Z06, than the ZR1. Naturally aspirated, directly derived from the Z06 block (though only 5.5L), no magnaride, cast iron brakes, etc.
        • 3 Years Ago
        Yeah and actually it is a defined Z06 as well. Which I might add is even more sweet but now that the zr1 is out the Z06 isn't getting any love. The Z06 is still the most track ready car of all the vettes.
      • 3 Years Ago
      I loved "we still build rockets". I swear my ZR1 is more recognized now because it is white and it seems everyone saw that commercial.
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