• Mar 23, 2011

2012 Toyota Prius V – Click above for the high-res image gallery

The new-for-2012 Prius V was scheduled to go on sale in Japan at the end of April, but Automotive News reports that production delays stemming from the March 11 earthquake have pushed that date back a bit. In Toyota's official statement regarding the delay, the company notes plant closings, supply chain issues and damage to Japanese Toyota dealerships as primary reasons.
Japan is slated to get both five- and seven-seat versions of the new Prius MPV. We'll only be seeing the five-passenger configuration here in the United States, and European markets are scheduled to get the seven-seat Prius. Toyota says that, as of now, the U.S. and European launches of the Prius V are not expected to be delayed.

One of the key reasons for this delay is that one of the plants damaged in the earthquake, operated by Primearth EV Energy Co., supplies batteries for Toyota's hybrid vehicles. This plant has the capacity to supply enough nickel-metal hydride battery packs for up around 300,000 vehicles annually. With this plant offline, Toyota faces a 27 percent drop in hybrid production. The automaker also receives batteries from plants in Tokyo and Nagoya, which are fully operational.



Photos copyright ©2011 Drew Phillips / AOL

[Source: Automotive News – sub. req.]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 18 Comments
      • 3 Years Ago
      A Prius delay launch? Oh darn.

      On a side note, I pray for a quick recovery in Japan. Sad. :-(
        • 3 Years Ago
        And some people will never stop comparing apples to oranges. The Prius and FIESTA?! are not competitors. Just because something gets the 40mpg as something else doesn't mean they are direct competitors. Would you do that with something that gets 15MPG? An M3 and a Land Cruiser? NO. So don't do it here.
        • 3 Years Ago
        If all people thought about were doors and seats all that would be out there are Camrys. Oh wait...


        Seriously though, while they're closer than what I used as a comparison, the Fiesta and Prius are in completely different classes (sub compact vs. midsize) and feature vastly different technologies. A gussied up Fiesta runs $22k, the entry mark of a practically similar Prius, which is larger, more refined, and yields 10 more MPGs. Add the options the Prius offers that aren't even available on the Fiesta and the differences are even greater. Again, apples to oranges; just like comparing the Prius to any number of sub-20k compact cars which the chatterclass on AB likes to do ad infinitum.
        • 3 Years Ago
        Cant say I will complain of a shortage of prius's. Maybe people will realize you can get a fiesta for cheaper that still gives good MPG, and they are sitting on the lot right now.
      • 3 Years Ago
      I don't think too many people will miss the car, and I'd be HIGHLY surprised if the Euro/N.A. launch isn't delayed (or are they going to sell a few and say it launched, but now we don't have any more...)!
      • 3 Years Ago
      This is basically a regular Prius with some usable rear vision and carrying capacity the split hatch doesn't have. Exactly what I want, if they add a turbo, of course.
      • 3 Years Ago
      Oh no, less Prius's being sold in America? My heart is broken...
        • 3 Years Ago
        I'm glad the earthquake has made you happy.
        • 3 Years Ago
        @Wally: you think we're more prepared? That's more than laughable.
        • 3 Years Ago
        We don't live in a subduction zone, we don't get as many or as strong earthquakes, we are not the country that originated the term tsunami(Japan did for good reason). Building 14 nuclear reactors on the coast of your country that you know for a fact faces a subduction zone known to regularly create catastrophic tsunamis is asinine and completely reckless. Why do you think Tokyo has those massive, manmade underground cement spillways all throughout the city? Because they know that large, catastrophic tsunamis are an unfortunate fact of their geographic location. So why again were these reactors not properly protected? Why again would you allow the backup generators to be installed on the ground where they would be submerged in sea water when the inevitable tsunami arrives? This is an engineering failure to the highest magnitude and the Japanese citizens are suffering for it.
      • 3 Years Ago
      Its patetic to make fun at the expense of japans and his automakers tragedy.
      Just remenber that with Kadhafy down, the next target will be North Korea.
      As you alredy know Hyundai & Kia are Located at south Korea.
      Just pray the North Koreans Nuclear weapons fail, so your car supply wont be
      affected.
      • 3 Years Ago
      for0510lau and Mr.Roadrage...I could care less if there are less asian cars coming to this country, there are too many asian contraptions on american roads. Don't mix tragedy with cars you trigger happy self indulgent pseudo pious moral anarchists.
      You are the pathetic ones!!!
      • 3 Years Ago
      if both Prius models we'll get in the US seat five, what is the real difference? Is there that much more luggage room in the "V?" It doesn't seem like it from the outside. I don't really get this as the second model. I would have thought a coupe or a performance model would have been a better second Prius, and done more to extend the brand's awareness and street cred, then bring a wagon in...
        • 3 Years Ago
        A real minivan with three rows would have been really cool instead fo a 2-row wagonish thingy.

        If Chrysler could pull it off, making a full hybrid minivan would make them a real industry leader.
      • 3 Years Ago
      If there is radiation in the tap water as far as Tokyo, who's to say there wont be radiation in products coming from parts made within a 200 mile radius of Fukushima?
        • 3 Years Ago
        The devil is in the details.

        The computer that you're using to comment on this topic probably will hit you with more radiation than what you would potentially get from a car arriving from Japan, if that. I think this radiation thing is overblown when it comes to stuff arriving here from Japan.

        Not even remotely worried.
      • 3 Years Ago
      to this Mr. Roadkill...what does the desire of having less crappy cars like this prius have to do with earthquakes mo_ron???
      • 3 Years Ago
      Based on the specs for the Prius V, any current Prius fan would be going backwards if they bought one.

      They would get LESS MPG: 42 MPG City, 38 MPG Highway, 40 MPG Combined
      With the same engine: 1.8 liter engine as the 3rd Gen Prius

      And it's even slower. 11.5 second 0-60 MPH, and that's flooring it!! If you have ever been behind a Prius while trying to get on the freeway, you know what I mean. And this one will be even slower.

      But the very nice Ford C-Max with the 1.6 EcoBoost engine will offer the same or better mileage, much more power, without the extra cost of hybrid technology and no batteries to dispose of/recycle. Which makes it more 'green'. The C-Max is currently on sale in the UK and gets 40.9 combined mpg euro cycle, not sure how that translates into the North American mpg. Then the C-Max Hybrid that's coming next year is supposed to offer 50+ combined.

      My guess is that Toyota thinks a few people will buy it just because it's called a Prius.
    • Load More Comments