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Doug is announced as spokesperson of the 2012 Ford Focus – Click above to watch video after the jump

Ford is very excited about its all-new 2012 Focus. The model will be the focus of a major advertising campaign moving forward, and the automaker has apparently decided to hire a spokesperson to travel the country and talk all-things Focus. Well, we say 'spokesperson,' but Ford is going in a very weird direction here because they've enlisted the help of a puppet... named Doug.

If you think that sounds ridiculous, you're not alone. We first heard the concept and nearly spit coffee straight into the screens of our laptops. Then Ford shared the first videos and we again nearly spit out our coffee... because the first clips are hilarious thanks to Doug's waggish and flirty behavior.

It's not easy to make a puppet funny, but Ford has gone out and hired some serious talent. The director of the first clip, which you can see after the jump, is none other than Paul Feig. He was a writer on Freaks and Geeks and has directed episodes of The Office, Parks and Recreation, Weeds, 30 Rock and Arrested Development. Paul is not alone on this project, however, as the collective resume of the writing team is filled with titles like The Simpsons, Borat, Reno 911 and Late Night with Conan O'Brien.

The first clip features Ford 'officials' announcing Doug as its new spokesperson. John Ross Bowie, writer for the campaign and otherwise known as Barry Kripke on Big Bang Theory, plays the role of Doug's handler. Ford found Doug after he was seen in a series of clips that went viral. Doug foiled a robber, saved someone having a heart attack on a bus and helped a woman choking in a restaurant. Click past the jump to watch the three Focus videos, along with a brace of other Doug videos.

[Source: Ford]
Ford announces Doug as its spokesperson of the 2012 Focus


Ford spokespuppet Doug tours the 2012 Ford Focus' exterior


Ford spokespuppet Doug tours the 2012 Ford Focus' interior



Doug is caught on tape as he stops a person robbing a convenience store


Doug saves a passenger on bus who has having a heart attack


Doug saves a choking woman in a restaurant


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  • 51 Comments
      • 3 Years Ago
      Bring back the pets.com sock puppet!
      • 3 Years Ago
      Better yet: Triumph the Insult Comic Dog.
      • 3 Years Ago
      I think Walter and Jeff Dunham would be better.
      • 3 Years Ago
      Twas funny enough ta make me laugh a bit...what's wrong with that? And the new Focus is hot...Focus EV promising...driving dynamics and looks of the ICE look good so far.

      Great new compact from Ford here. And an orange puppet ta boot. What's not ta like
      for starters?
      • 3 Years Ago
      The first three commercials work for me, the last three do not.
      • 3 Years Ago
      I hope that Ford didn't pay some lame ad agency a lot of money for this campaign....you gotta be kidding me!
      • 3 Years Ago
      Should of gone with Kermit the Frog, still the Focus is looking good and will sell like hotcakes.
        • 3 Years Ago
        I think Doug should meet up with Kermit driving a green Fiesta.
      • 3 Years Ago
      "Do they make a Wingman of the Year Award? Because I don't think you've ever seen what it looks like..."

      That's an awesome line lol.
      • 3 Years Ago
      I think the guy doing the voice is Paul F. Tompkins.

      Agreed with @John, for car commercials this qualifies as pretty sharp writing and absolutely loony concept.

      Probably won't last long with the dullard corporate crankypantses, but what a fun refreshing change!
      • 3 Years Ago
      The press interview wasn't great, but the rest had some good moments.

      I hope he does drop the f-bomb on twitter, a spoof on chrysler would be hilarious, with apologies and all. If Ford is going to do this they might as well do it full force and make it edgy.
      • 3 Years Ago
      Thought it was pretty clever and refreshing - especially for a car company.
      • 3 Years Ago
      This was awesome - I got to vote Dan F down countless times in one post...just watch his bar turn to red...and I didn't even have to read his rants.

      If I could, I'd send Ford the same number of down votes for using this "Doug the puppet". Man that was the worst thing I've seen in years. If they had any sense whatsoever they would have gone with the Annoying Orange. Now THAT's funny. Doug...= lame X a billion.
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