2012 infiniti m hybrid

Infiniti believes its new M Hybrid is the first such vehicle built for people who actually enjoy driving. With 360 horsepower on tap, they might just be right. Yes, we are aware of the Lexus GS450h, which can run from 0-60 miles per hour in just 5.2 seconds. So is Infiniti for that matter because, in a new spot that has been playing during the NCAA's March Madness tournament, the automaker takes a not-so-subtle jab at the hybrid Lexus sport sedan.

Dubbed "Remember," the clip briefly takes a look back at the past 100 years of hybrid technology. Ultimately, the M Hybrid comes into view as it blows past a Lexus GS450h sitting at a stop-light. From there, we see the Infiniti drifting down the road as the narrator tells us why we're going to love it. He must have a soothing voice... because the clip does a pretty darn good job of getting our attention. Click past the jump to see if it does the same for you.

[Source: YouTube via Carscoop]