• Mar 19, 2011
2011 Mitsubishi Lancer Evolution MR – Click above for high-res image gallery

After a strong backlash from its announcement that the Lancer Evolution would be no more after its 10th generation, Mitsubishi has backpedaled on its decision to kill the car. The automaker promises that the Evo X will live out its life cycle as planned, and will continue to evolve in the future, but that may mean going a slightly different direction.

Mitsu is trying to balance the necessity to move toward more eco-friendly conveyances while not alienating the huge fan base that the Evo has cultivated since the first-generation car was introduced in 1992.

Along with its promise to keep building Evos and find a way for them to fit in to Mitsubishi's new green lineup, the company has lowered the price of entry for the Evo X to £29,699.00 in the UK. While there's no word yet on what the new Evos may wind up looking or behaving like, there's at least a tenuous promise that the car will continue.



[Source: Mitsubishi]
Show full PR text
ICONIC MITSUBISHI LANCER EVOLUTION EVOLVES
~ Mitsubishi Motors in the UK confirm the continuation of the exciting high performance Lancer Evolution X ~


CIRENCESTER, UK – Built in Japan, the Lancer Evolution X is a refreshing alternative for customers looking for timeless elegance and presence, sharp dynamics, reliability and value-for-money, all delivered by the quality brand that is Mitsubishi Motors.

Reduced Pricing & Positioning
A 4-door street-legal rally car with an undisputed heritage, and still a technology leader with its Super-All Wheel Control (S-AWC) and Twin Clutch Sports Shift Transmission (TC-SST), the Lancer Evolution X cannot fail to substantiate its claim. With a fully integrated and sharp design, and comprehensive equipment, as well as its controlled driving the Lancer Evolution X shapes up to the likes of premium German performance brands as well as more traditional Japanese competitors.

Having sold over 6,000 Evolutions since the year 2000, the legendary Evolution X remains extremely popular with a very strong price point versus its competitors in the same market segment, such as the Subaru WRX STi and the Ford Focus RS, with Lancer Evolution X prices starting from just £29,699.00. In addition to its competitive front-end price, the Evolution X FQ-300 SST retains a strong residual value.

Heritage
Now based on Mitsubishi's 'Project Global' platform, along with Lancer, Outlander and the all-new impressive compact cross-over, the Mitsubishi ASX, the Lancer Evolution has a heritage of over 40 years in motor sports at the highest level – including four Driver and one Manufacturer World Rally Championships and overall victories in some of the toughest African and Australian rallies.

The Lancer Evolution X is the latest vehicle in a glorious line of Mitsubishi sports cars that started with the Lancer 1600 GSR in 1973, followed by the EX 2000 Turbo in 1980, the first Lancer Evolution in 1992 and its eight subsequent generations.

Intelligent Motion
Powering the Lancer Evolution X is a 4B11 DOHC MIVEC turbocharged engine, focussing efforts on creating a high output engine that returns competitive fuel economy with cleaner emissions.

Since our inception in 1970, Mitsubishi Motors has been at the forefront of technical innovation – a pace setter, a game-changer, establishing the tempo for the rest of the industry with our advanced and efficient technological systems. Mitsubishi Motors is playing an active part in helping to reduce the impact that our endeavours and our customers' activities have on the environment.

Mitsubishi Motors Corporation (MMC) has been committed to reducing CO2 emissions throughout its factories, offices and sales bases worldwide for many years and has recently announced at Geneva Motorshow 2011 that a number of Mitsubishi Plug-in Hybrids (PHEVs) and pure Electric Vehicles (EVs) will be available by FY 2015.

MMC President and Global Chief Executive, Osamu Masuko has said:

"We recognise that automakers have a responsibility to take the lead in developing environmental initiatives... Our goal is to become a world leader in the reduction of CO2 emissions on a global scale."

Masuko continued to say:

"Production of the current Lancer Evolution X continues as planned. As for its successor, regulations and market feedback will dictate its engineering package and architecture. MMC has kept the Lancer Evolution sedan evolving as the brand's highest performing model in the global market. However, as the markets needs and demands change, MMC is considering not advancing the Lancer Evolution concept in the same way as before, but to find a different direction for the Lancer Evolution model to evolve. The new direction, the technologies involved, and corresponding products will be disclosed in due course."


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  • 28 Comments
      • 3 Years Ago
      They need to evolve the rest of their lineup. Get the Galant competitive!
      • 3 Years Ago
      I think they should just keep the Evo in its current form... All they need to do it put it on a diet... viola!!

      All this talk about changing it is shenanigans!!!
      • 3 Years Ago
      Make a 2 door evo! It will help save the brand image if it has a sleek profile.
      • 3 Years Ago
      They should evolve the Evo by making it much lighter with improved quality interior. It could be powered by a smaller advanced gasoline 1.6-1.8L turbo 4 with at least 250hp, or with an optional 3L v6 turbodiesel. Either one could make at least 30mpg, and would keep up with current Evo X due to less weight. The ICE still has a lot of untapped potential, without the need to replace or supplement with electric motors and heavy batteries (although it would be cool to have an electric boost system with +50-100hp at the push of a button). A full electric Evo (with similar performance) would be burdened with 500lb battery, less durability, 100 mile range (more like 20 if driven fast), and a $70000+ price tag. Electrics and even hybrids will never replace combustion engines for good, they are a fad. The answer is in developing carbon neutral high quality biofuels (NOT E85 corn based) that can power anything from Kias to Koenigseggs, replacing fossil fuels eventually.
      • 3 Years Ago
      how about a evo x coupe?
      • 3 Years Ago
      I don't see any promises being made in this press release at all? It seems like the same thing Mitsubishi has said before, "market will dictate how the Evolution evolves".

      They have been developing their next line of EV and hybrid cars for years now. It's not like the sudden "backlash" will have any material impact on their product development.

      Whether they slap an "Evo" badge on another car or not is purely academic at this point. The days of a high performance sports car from Mitsubishi will end with the Evo X.
      • 3 Years Ago
      Hope it dosent evolve into something like the honda CR-Z. how about increased fuel economy via much lighter weight and maybe more of the original size.
        • 3 Years Ago
        something like a CR-Z? god i hope not...the CR-Z is an over-hyped under powered grocery getter billing itself as a "hot hatch", which it just isnt.,
        I agree, the next gen Evo should be smaller, but dont neuter it!
      • 3 Years Ago
      noy_san-indeed, your idea is a great one. Yes, Mitsu needs a good hybrid system, if we take human pride out of the equation, Chevy engineers really have come up with a good solution. It is unique, in that it uses all-electric propulsion for about 40 miles. If you're traveling a long distance, a gas motor "generator" fires up. This generator then is used to power ELECTRICALLY the wheel motors. Great idea! Now one can travel the distances we are used to traveling. And then you can re-charge your Volt somewhere where you can utilize electrical outlets.

      But Mitsu can develop their own system, or borrow from the Ron motor idea.
      • 3 Years Ago
      The answer is in developing carbon neutral high quality biofuels (NOT E85 corn based) that can power anything from Kias to Koenigseggs, replacing fossil fuels eventually.

      I would be down wid this idea. I have thought of things of this variety a lot, and I think you are right, fastcarsvroom. I own a "baby" EVO, a 2008 Mitsubishi Lancer GTS. What this articles is helping to cement is my love for my Lancer and Mitsubishi in general. I was looking at the '12 Ford Focus SE 5-speed hatch or sedan as a 2013 replacement for my Lancer, but Mitsu is just too good to mutiny on.

      And I like your idea, has anybody thought of this? Man is not going to be able to find a battery that will effectively propel a car around effectively. WIthout thinking of the prolulsion specifics I have dropped my fervor for an all-electric through the past 6 months or so, even gotten interested in the 2011 Alfa Romeo Giulietta. The great choices for new cars continue to be ICE cars. Here's a link to the new Giulietta, check it out.

      http://www.carmagazine.co.uk/News/Search-Results/First-Official-Pictures/New-Alfa-147-is-Giulietta-first-official-pics/
      • 3 Years Ago
      Remember when they "evolved" the Eclipse? That didn't end up working out too well for them.
      • 3 Years Ago
      Easy solution: make an electric sports sedan (or range-extended EV, like a Volt on steroids) with four motors for all-wheel torque-vectoring. Keep the battery pack small to keep it light and inexpensive (I don't expect many people really tour cross-country in EVOs).

      Several companies have proven that electric can be fast. With prices of everything dropping over the next few years, there's no reason that Mitsu shouldn't be able to make a quick, sophisticated, and reasonably economical EV in a rally car package.
        • 3 Years Ago
        The Leaf is around $30,000 and performs like a standard sub-compact car. What do you think something worthy of the Evo would name cost if it was electric? I like the idea, but I'm not sure there's a market for an $80,000-$100,000 Mitsubishi.
        • 3 Years Ago
        @Dan: "weak" EVOs? Are you kidding? The last few generations of the EVO have been unquestionable world class performers. Dollar for dollar, you simply cannot do much better than an EVO for track use. And I'm a Subie guy tipping the hat.

        As usual, you don't know what you're talking about.

        The EVO is a seriously good car, and the only real competition for the STi. Turning the EVO into some stupid "green" car probably waters down the WRX, and that'd be a real shame.
        • 3 Years Ago
        how bout no. how bout they just lover the price of the GSR here in the states too, as well as a subsequent price reduction of the RalliArt.

        I really hope they dont screw this up...How bout a 2-door version Mitsu? You know, since your killing the Eclipse anyway..
      • 3 Years Ago
      "Along with its promise to keep building Evos and find a way for them to fit in to Mitsubishi's new green lineup.."

      If Mitsu wants to go the "green" route with the Evo..imo, they could just develop and slap a hi-output turbodiesel and keep that rally look heritage beyond the X.
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