• Mar 17, 2011
Volkswagen is looking for ways to improve the dismal sales of its Spanish brand, Seat. Rather than simply shutting it down, officials apparently wants to use the brand to expand the VW Group's presence in emerging markets. Positioning Seat as a sporty alternative, Automotive News Europe says VW will bring the brand to China and attempt to move the automaker a bit upmarket from where it currently sits.
Currently, the Volkswagen Group is represented in China by VW, Lamborghini, Skoda and Audi. Those brands are doing well and Seat will need to quickly fall in line. If not, it be shuttered by 2015.

[Source: Automotive News Europe – sub. req.]


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  • 13 Comments
      • 3 Years Ago
      "If not, it be shuttered by 2015." You mean, "it WILL be shuttered...". Did anyone editing and proof reading at AutoBlog get top grades in English in high school or college? I DID!
      • 3 Years Ago
      I wonder how to pronounce in Chinese but Seat seems to close to Fiat ... not a so good reference
        • 3 Years Ago
        SEAT anf Fiat has nothing common on their names, its just a coincidence that both uses acronym
        Pug_Power
        • 3 Years Ago
        Seat was once partnered with Fiat until the early to mid eighties, hence the similarity in names. And why is Fiat not a good reference? Their cars have come a long way in terms of quality. If only we could get the Ibiza here in the States.
        • 3 Years Ago
        Re Daninel - Scrub the last line, I got wires crossed, I confused it with the Innocenti version.
        • 3 Years Ago
        Oh yes, because Chinese automakers are good references...
      • 3 Years Ago
      Daniel, both seat and fiat are acronyms, look it up
      • 3 Years Ago
      Seat has a nice looking lineup of cars. I like exeo st nice looking wagon.
        • 3 Years Ago
        The Exeo looks good, it just doesn't look new.
        • 3 Years Ago
        Spoiler: the Exeo is the last generation Audi A4 with different front and rear treatment. Looks awful and old in person. The Ibiza and Leon are nice, though.
      • 3 Years Ago
      this is what you get when you buy half the automotive industry in Europe, eventually you'll bite into your own tail
      • 3 Years Ago
      Seems to be a GM like situation of having too many brands.
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