• Mar 17, 2011
Porsche Panamera – Click above for high-res image gallery

Porsche
tripled its profits in 2010, thanks largely to profits from the Cayenne and Panamera. The Stuttgart-based automaker reported $960 million in profits before taxes and interest in 2010, up from $227 million the year before.

More impressive is the fact that those numbers represent a shortened fiscal year in 2010, meaning these things are moving like the proverbial hot cakes. Porsche's five-month revenue total increased 59 per cent to 3.87 billion Euros.

Porsche is hoping to expand its global sales to 200,000 by 2018, or roughly double the number of dreamboats it moves now. With sales climbing this quickly, that goal doesn't seem too far off.



All Photos Copyright ©2011 Michael Harley/AOL

[Source: BusinessWeek]


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  • 22 Comments
      • 3 Years Ago
      Proof that money can't buy taste.
      • 3 Years Ago
      this is awsome and they didnt sell their soul actually you can feel ther soul when you drive a panamera in my case my auncle panamera ...... besides is good that they make more money that means that they can develop better cars an we will have a better porsche in the future i am actually looking them selling more cars than bmw mercedes or audi in a posible future.
      • 3 Years Ago
      Hey Porsche, you want to really up your sales? Build a $25,000 family sedan to compete with the Camry and the Accord.

      It is a slippery road trying to target higher volumes. Once the volumes are done growing because of ultra premium SUVs and sedans, where will you go?





      • 3 Years Ago
      I have no problem at all with Porsche making a 4 door sedan and SUV. The issue I have is that they don't use any Horizontally opposed engines. That's just wrong.

      I would have the same issue with any Subaru which wouldn't have an H-4 or H-6 mill. That's what gives these brands their soul.
      • 3 Years Ago
      good job VW! Errr I mean.... Yeah good job VW!
      • 3 Years Ago
      I agree that these things are hard to stomach, but if these "proverbial hot cakes" allow Porsche to build better sports cars for real enthusiasts, then so be it.
      • 3 Years Ago
      No doubt they can make a great sports car.. Yeah.. keep doing that. Thanks
      • 3 Years Ago
      from 227 to 960 is triple?! looks more like four times to me.... impressive
      • 3 Years Ago
      both of those vehicles are all over Birmingham, Its strange when you see more Porsche's then camaros
      • 3 Years Ago
      ie, Porsche sold out. They have no soul.
        • 3 Years Ago
        Gruv, would it be better if they only produce 911s until they collapse financially and shudder the doors?
        • 3 Years Ago
        Wow. I got downvoted for that? Whatever. It IS brand dillution. Porsche "was" a sports car company. I understand that making those stupid SUVs allowed them to make a better 91.. wait... it allowed them to make the Panamermanera. Hence, they traded the core values of their company for profit... WHICH IS SELLING OUT. I respect companies that stand by their values, and even when they could make way more profit short term, they choose to instead solidify their brand and product dominance instead of trying to be everything to everyone.
        • 3 Years Ago
        You have no idea what you are talking about. First off Porsche is making badass cars lets see GT2 RS 620 hp yes please, GT3 RS SE 500 N/A hp what a bunch of watered down Porsches. Secondly due to things like the Cayanne Porsche has been able to develop Carrera GT and 918 Spyder. All 4 of the car I mention are terribly weak Porsche right? Get the F outa here.
      • 3 Years Ago
      Porsche builds great, reliable cars, an awesome company, simple as that.
      Take that Panamera & Cayenne Haters!
        • 3 Years Ago
        I wonder how many of the owners bought them just because of the brand name. Don't get me wrong, I agree with all of your points, but I don't think the average consumer cares or even know that the Panamera and Caynne are probably the best handling vehicle in its class.

        I'm going to go out on a limb and reckon that most of the owners bought it because of the Porsche name, which is the result of their great sports cars. I'm not really a purist, I understand that all car companies are businesses so they need to make profits. So long as Porsche is still making the beastly track toys like the GT2RS, I am happy.

        Lotus on the other hand seems to have abandoned its roots.. I don't have anything against their new cars but I wish they would have kept at least one car as light as the current Elise.
        • 3 Years Ago
        They build exciting ordinary cars and even more exciting sports cars that hold up on the track! Keep up the good work, Porsche!
        • 3 Years Ago
        No, please the Cajun no...NO!!!
        • 3 Years Ago
        Porsche would do well to make a 2 door Panamera as a revival of the 928.
      • 3 Years Ago
      Don't forget that it was the Cayenne money that made the Carrera GT possible... True I miss the days when there were just the 911 and the but a company of that size cannot really function anymore by *just* making upmarket supersportscars, unless they have a Charlie's Angels style bazillionaire behind throwing money at them.
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