2012 Audi A6 commercial – Click above to watch video after the jump

Audi has just released a new commercial to underscore the company's commitment to lighter materials in the 2012 A6. In its never-ending quest for better fuel economy and performance, the automaker has embraced aluminum as the material of choice for much of the sedan's unibody structure. The metal has allowed Audi to increase the interior room of its products without suffering a weight or rigidity penalty. Of course, attempting to explain that in a way that doesn't sound like a more boring interpretation of high school chemistry class is a bit of a challenge.

That's where the miracle of CGI comes in.

The ad turns slabs of aluminum into an easily malleable material able to be stretched and formed into any shape, allowing the audience to draw easy parallels between the sculpting on screen and the work of the automaker's engineers. Sure, an A6 is impressive, but we'd like to see this guy work up a giraffe.

Hit the jump
to see the full video for yourself.


Photos copyright ©2011 Rex Roy / AOL

[Source: Audi via YouTube]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Honda Civic
    MSRP: $18,290 - $26,740
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    Share This Photo X