• Mar 16, 2011
2011 Ford Fiesta SES – Click above for high-res image gallery

The first-generation Ford Fiesta entered Europe's automotive scene back in 1976. Since then, cumulative Fiesta sales have topped the 14-million mark, making the diminutive car the most successful European-made small vehicle ever sold on the continent, according to Ford.

Twenty eight months ago, the new Ford Fiesta launched in Europe. To date, sales of this model have exceeded a million units, making it the best-selling B-segment car in Europe and the UK over the past two-plus years.

Breaking down the numbers reveals that buyers in the UK have snatched up 239,742 Fiestas since the car's launch, with 76 percent of those vehicles being equipped with a gasoline engine and nearly 10 percent fitted with a slushbox. Almost three out of every four Fiestas sold in the UK are mid- or high-end models, with sales unequally split 30/70 between the three- and five-door versions, respectively. Oddly, the fuel-sipping, diesel-engined Fiesta has a take rate of only 24 percent.



Photos copyright ©2010 Drew Phillips / AOL

[Source: Ward's Auto – sub. req.]


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  • 17 Comments
      • 3 Years Ago
      I had a fiesta back in the 70s. I liked it a lot. It got 35MPG typically and I could do better if I drove correctly. I bought it used for about 2K and wit 60K miles on it and I was able to put about another 150K miles on it before it became a maintanance load. I am an average size person and found it to be plenty of car. For many americans though it would be to small. And not because they are tall. Since that car I have had a dodge colt, a reneault alliance (this car taught me how to be a good mechanic), a dodge neon, and now I have hyundai tiburon (sure the tiburon is a little bit of a splurge, but I got it for 14K-the most I have ever spent on a car). I have always figured cars are a wasted expense. All money spent on cars is thrown down a hole like rent. And, I am neither enhanced or diminished by the car I drive.
      • 3 Years Ago
      I finally got a chance to drive one yesterday and I was impressed with the solid feel, like it was glued to the road.

      I'm afraid I really don't understand the need for nav systems in 98% of the cases, I pull out a smartphone and I'm on my way on the rare time I need it. I don't travel for a living, so I could never justify it no matter how good it is.
        • 3 Years Ago
        You have the hassle, or at least I do, of having to stick the phone to the windscreen, and it invariably comes unstuck, and also every time you get out of the car you have to unglue it and so on.
        The Ford system may work OK as you just use the bluetooth.
      • 3 Years Ago
      If it is a small car that makes a statement that you want, then the Citroen DS3 is that! The fiesta is a nice looking car, but not very striking or stand out from the crowd! unlike the DS3, and with the diesel engines you can get around 70.0mpg!
        • 3 Years Ago
        haha, I think they will hold their value a little better than most Citroen's!
        • 3 Years Ago
        A lovely car, which does 0-60 almost as fast as it depreciates! ;-)
      • 3 Years Ago
      I am thinking of getting one of these or a 2012 Focus, the Fiesta may be too small for us. Or a 2012 Mazda 2, apparently the 2's shifter throws and notch-ins are much smoother than Fiesta's. Test drives of these little mighty-mites would be the way to find out.

      That is if I don't like the new Mitsubishi Outlander Sport or another new Lancer GTS or one of the yet-to-be-produced 2013 Mitsubishi Lancer GTS Hybrid's. Oh, not to forget the 2012 Kia Rio hatchback or sedan. So many choices, but only the Mitsubishi i-MiEV remains on my futures list for an all-electric rig to buy.
      • 3 Years Ago
      The low diesel uptake is a bit of a surprise.
      But really it shows that good dynamics and well tuned engine with properly selected gearing that produces 50mpg may be good enough.
      The fact that few on this side of the pond (except on this list) would tolerate Geo Metro like acceleration (0-60 in 16+)
      Would we be willing to part with another 2000 pounds for the diesel?
        • 3 Years Ago
        The diesel I was looking at does 0-60 in 11.6 seconds. I don't know what they are offering in the States, in fact I didn't even know that it was on sale there yet, but I would guess that they presumably have mated a diesel with an automatic gearbox, if they even have a diesel in the range, whereas we only have manual diesel in the UK with no automatic diesel on offer from Ford.
        • 3 Years Ago
        Sorry, the 1.2 80bhp petrol motor has the 16 second 0-60 according to the manufacturer.
        Yes the diesel is more powerful and less thirsty although more dear.
        Stateside the Fiesta gets sold only with the largest petrol engine "No call for the diesel" Ford says... they might be right.
      • 3 Years Ago
      I have had a look at the Fiesta recently. It is a fine little car, but something of a triumph of style over substance as the rear accomodation height is unneccessarily restricted by the sloping roof line.
      The VW Polo is much better in this respect, and is around the same in space inside as older Golfs, ie pretty adequate for four.
      The diesels are much more reasonably priced in the Ford, but they do not do the option of diesel automatics, whereas for instance Hyundai do, but only for a couple of models.
      Sat nav is a fairly expensive option, but you can on some models use a bluetooth phone to provide navigation on the central display.
      The Nissan Note is both more commodious and offers proper sat nav on some models at reasonable price, but is not nearly as much a drivers car.
      The Fiesta is on my short-list when I eventually change, but I am pretty mean and drive low mileage so that may not be for some time.
        • 3 Years Ago
        Navigation in this size of cars is often only a standalone system optically integrated in the car - so it's cheaper to just buy a real standalone. If you can get a really integrated system (which then also uses the display for much more than just navigation) pricing can easily raise up much further - even though I'd only expect such a system on more expensive subcompacts as Mini, Audi A1, Citroen DS3 or Alfa Romeo MiTo.
        • 3 Years Ago
        kl,
        the system in the Note and Qashquai is fully integrated and very nice, but you only get it in top-line models.
        The Ford add-on is not worth bothering with, as it has the defects you mention.
        Using a bluetooth phone and displaying on the console used for hi-fi and so on may be OK though, I don't know.
      • 3 Years Ago
      Unfortunately, it doesn't seem to be selling as well stateside.

      Fiesta partial year 2010 sales (summer to December): 23,273

      by comparison:

      Ford Fusion sales for just December 2010: 22,629

      Ford F-Series sales for just December 2010: 54,888
        • 3 Years Ago
        It's a pretty small car for the States, but doesn't make such an obvious statement as the Smart for instance does.
        It's fine here in the UK for folk like me, who almost never need the back seat, but not so good if you want to use them more than occasionally or for more than short hops.
        • 3 Years Ago
        I own a Fiesta sedan in Chicago (mine is the second one sold here as I had ordered it through Ford Direct earlier) and I couldn't be happier with the car. It is smallish from the outside but quite comfortable inside. I am 5 ft 11" and weigh 214 lbs. In almost 100% city and suburban driving I have consistently got more than 30 mpg as my trip computer shows and the turn by turn navigation system is also very good though I do prefer a traditional GPS myself and have one for use when I need it.

        I haven't seen the car sell well here at all (in IL and WI, that is) and my guess is that many potential buyers are probably waiting for the next model Focus instead. However, I do think that someone who wants a cheap to buy and run car that is amazingly comfortable to drive and which is very easy to park, should test drive one and then decide. They may be pleasantly surprised. I have no complaints whatsoever about my car and I like it a lot.
        • 3 Years Ago
        They are actually selling quite well. You have to compare the Fiesta to cars in it's segment, like the Fit, Versa, Aveo etc. The Fiesta will never outsell the Fusion. The mid-size segment is by far the largest car segment in the USA.
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