• Mar 15, 2011
Mini Clubman Carmonica – Click above to watch the video after the jump

Mini has come up with yet another trendy, interactive way of marketing its cars. The automaker's team in New Zealand strapped 300 harmonicas in the key of G to a Mini Clubman, drove it around, and created the Carmonica.

Now available on the Mini New Zealand website, you can take audio clips from the Carmonica's adventures and make your own sweet electronic jam. The cuts are a little choppy, so we doubt the next dance club banger will come from a bored Mini owner, but it's a great way to kill 15 minutes or so.

Check out Mini New Zealand's website to make your own Carmonica jam. Mini promises you'll be able to publish and share them with your friends soon, but that feature isn't live quite yet. Follow the jump to see the Carmonica in action.

[Source: Mini via YouTube]



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 10 Comments
      • 3 Years Ago
      Thats it thats ho wto make electric cars no longer silent make them musical
      Bags said it first !!! DOH Craig got there first but they should now where is my patent application form :)
      • 3 Years Ago
      This is better than putting a duck call on a B.O.V.! I wanna do this!
      • 3 Years Ago
      It does make me feel patriotic...
      • 3 Years Ago
      @RWD Just to confirm, it is totally the real sound. You can check out this video from New Zealand news channel TV3 and hear the reporter inside the car. That's what it sounds like! http://www.youtube.com/watch?v=IlqsaoY65mI
      • 3 Years Ago
      "Son, I'm pulling you over for hitting high A above middle C!"
      • 3 Years Ago
      I absolutely love this! Great advertising, fun and different, genuinely put a smile on my face. I can't help but wonder though, did it actually sound this good driving down the road or was it simply good sound editing & mixing?
      • 3 Years Ago
      Whistle tips go Woo WOOOO. Y'kno what Im sayin.
      Carmonica goes Hmmm HMMMM.
      • 3 Years Ago
      Put those harmonicas on a bugatti veyron super sport....the sound will break the windshield...