At the gdgt shindig at SXSW, Cobra took the wraps off iRadar for Android, its smartphone-integrated radar and laser detection app, along with its accompanying Bluetooth detector. The app/detector combo provides the standard radar and laser alerts, but also informs drivers of photo enforcement zones and road hazards through the integrated GPS functionality. Cobra also plans to roll out a new radar alert system that logs speed traps and can inform other drivers using iRadar of an impending interaction with the fuzz through a new crowdsourcing system. That's not going to be available until later this year, but the Android app and required hardware will go on sale next month. Expect pricing to be close to the iPhone version, at $129.99. Full details in the press blast below.
AUSTIN, Texas, March 14, 2011 -- Cobra Electronics Corporation (Nasdaq: COBR), the leading manufacturer of radar detection devices, today announced it is sponsoring the gdgt Live event taking place this evening in conjunction with the SXSW Festival in Austin, TX. As part of its sponsorship, Cobra will showcase its newest product, Cobra iRadar for Android. Cobra iRadar is the most advanced smart detection system on the market. The company will also dazzle music, film and gadget lovers with its innovative Cobra PhoneLynx™ and Cobra Tag™ product lines. The gdgt Live event takes place March 14, 2011 from 7–10 p.m. at the PureVolume House in Austin.
Based on the tremendous success of Cobra iRadar (launched in October 2010 for the Apple iOS platform), Cobra will release iRadar for Android in April. The system is a sleek radar/laser detector that uses Bluetooth® wireless technology to connect with the free Cobra iRadar app, which is downloaded to an Android smartphone. The app then displays all radar/laser alerts, allows the user to configure all detector settings, and alerts drivers to photo enforcement locations using AURA™, the only 100-percent verified database of driving threats and hazards throughout the GPS/navigation industry. The AURA system is constantly updated with tens of thousands of speed and red light camera locations as well as known speed traps and dangerous intersections. Soon, iRadar users will be able to share radar alerts with other iRadar users. This unique crowdsourcing model will help ensure that other iRadar customers are alerted in real time to upcoming dangers based on their GPS location.
"According to the very latest data from ComScore, the Android operating system now commands 31.2% of the smartphone market share in the U.S., making it the market leader among smartphones," said Sally Washlow, senior vice president of marketing and sales for Cobra Electronics. "The expansion of our extremely popular iRadar product to Android smartphone users means that our crowdsourced threat database will become even more powerful thanks to an even broader user community. We are very pleased to sponsor gdgt Live at SXSW, and to share with fans the safety and peace-of-mind that comes from being a part of the Cobra iRadar community."
For more information on the Cobra iRadar Detection System, please visit www.CobraiRadar.com.