• Mar 14th 2011 at 12:31PM
  • 6
Volkswagen's iPhone test drive – Click above to watch the video after the jump

Volkswagen its flexing its tech-savvy muscles with a new form of interactive advertising that combines print and online media. They've written a new Apple iPhone app that shows how prospective customers how some of the company's available advanced technologies work out on the road.

To use the app, participants hold their iPhone above a VW ad in a magazine or newspaper with a road printed on it. Following the curve of the road with the phone shows how some of the car's safety features respond to real-world driving conditions.

Want to test VW's adaptive headlights? Switch on the app and put it in Adaptive Lights mode, and the headlights on your virtual VW will follow the curve of the road. In Lane Assist mode, the phone vibrates when your car gets too close to the edge of the virtual road. There's also an Adaptive Cruise Control mode, which puts a second virtual car in front of your VW and keeps them an equal distance apart as you move across the page.

Volkswagen's virtual test drive is a neat way of combining different forms of media, an advertising tactic likely to be more common in the future. As a means of figuring out whether or not you want a Volkswagen, well, we'd just as soon head to the nearest dealer for a real test drive, but for now, you can head over to the jump to see how it all works.

[Source: Volkswagen via YouTube]

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    • 1 Second Ago
      • 4 Years Ago
      Vodka can't run apps or web browsers.
      • 4 Years Ago
      • 4 Years Ago
      Need to break this news faster. Video is already gone just like Klassik said.
      • 4 Years Ago
      bring back the video! :(
      • 4 Years Ago
      Video is gone :/
      • 4 Years Ago
      Between cell phone integration and marketing involving cell phones, it's almost starting to feel like automakers are endorsing the use of cell phones while driving their cars. I know that's not their intent, but if they were advertising by paying vodka distillers to put images of their cars on the labels there would definitely be a conversation about the auto industry encouraging drunk driving.
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