• Mar 11, 2011
Chevy Volt "Anthem" video – Click above to watch video after the jump

Last night, while getting caught up on some shows on Hulu, the first of the official Chevy Volt ads came on. We've seen this one before, the one that introduced the world to the "More car than electric" slogan but this time, that tagline was noticeably missing. In its place was the message that the Volt has won some big automotive awards recently. Given how controversial this slogan has been and the fact that it was MIA from the Volt Super Bowl commercial, we wondered if GM decided to quietly scrap it.

The answer is no. GM told AutoblogGreen today that:

"It's More Car Than Electric" is still tagline for Volt. We did replace the tagline to announce the "Motor Trend Car of the Year" and "North American Car of the Year." We also do not use the tagline when we are using Volt as more of a halo story for Chevrolet.

So, GM is still happy to take swipes at pure EVs, and we still think this isn't the best idea. You can see the original ad after the jump and if you have a link to the newer version, please share it in the comments.

[Source: Chevy]



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    • 1 Second Ago
  • 15 Comments
      • 3 Years Ago
      The tag line should be: "Drive without limits".
        • 3 Years Ago
        Because the Leaf isn't halfassed? They didn't even bother to temperature control the battery OR make the range estimations realistic. The Volt is 10x better engineered than the Leaf. Seriously, go drive one, I've driven both.

        Yes, it is expensive. So were Ipods when they first came out, now you can get a 4gb MP3 player for under $30. That would have cost you 10 times more 10 years ago.
        • 3 Years Ago
        As gas prices keep rising the tag line should be, "Volt, we support foreign fuel".

        OR "Volt, so what if it uses premium, pay what they demand and shut up.

        OR "Volt, food or gas, which one do you want?"

        OR "Volt, keeping you addicted every mile after 40 miles"

        OR "Volt, yes you do need two 2 motors and a engine per vehicle".

        OR "Volt, who needs customers, we make what we want".

        OR "Volt and GM, conserve energy, why?

        OR "Volt, because we do everything half assed".

      • 3 Years Ago
      'More sledging than advertising?'
      harlanx6
      • 3 Years Ago
      Keep hyping, don't produce many. How you gonna make a profit?
      • 3 Years Ago
      GM has always been anti-EV - why would they change now ? A mere thing like bankruptcy and getting bailed out by tax payers isn't going to change them, right ?
      • 3 Years Ago
      "So, GM is still happy to take swipes at pure EVs, and we still think this isn't the best idea."

      Guys like a certain writer at ABG are continually taking shots the the Volt, so why wouldn't they take shots back?

      Anyway, it's just marketing aimed at both the vociferous kneejerks who want to drink oil for breakfast AND the potential Leaf buyer.

      When they decide to market an EV, they won't use the line anymore. BFD.
        • 3 Years Ago
        People complaining about GM taking swipes at EVs are idiots, plain and simple. The volt's strength as a product is that IT IS NOT AN EV. It still allows you to drastically reduce how much gasoline you're using, but without the added penalty of limited range.

        Instead of complaining about GM bringing up it's competitor's weakness, how about you PRODUCE SOMETHING WITHOUT THAT WEAKNESS? Or maybe advertise why it doesn't matter that much, or pretty much anything that will be more productive than just bitching about what GM is doing.
      • 3 Years Ago
      Guess they had to stop playing with the halo long enough to type with two hands(?), soooo while you had their attention, maybe you could have asked them an 'important' question like....

      When is GM going to build an affordable car (i.e under $25,000) that can pull a combined rating of over 40 mpg?

      You know, ... something that might actually make a difference?
        • 3 Years Ago
        No f****ing kidding, dude.

        This is why i have always liked the idea of the Prius. It gets amazing efficiency into the hands of many. It may use gas, but it uses it incredibly well.

        For the ~10 years of American Prius production and sales, Detroit has sat on their hands and have just got around to making efficient cars.. strangely enough, just in time for the rising CAFE requirements set forth in 2010.. they are never on board until you force them to be on board..

        This car is affordable as a fairly loaded BMW 3 series or Mercedes C class. On top of that, it's a unique new category of car from a manufacturer that has a strong reputation for building gas guzzlers, and having low reliability.

        Don't get me wrong, the Leaf and other electrics are gonna be expensive, but i forsee them hanging around the $30k range and that price dropping as mass production of the electric drive components ensues.

        I've already seen this price drop in the electric bike world. What i would have built 2 years ago would have cost me over twice as much.
      • 3 Years Ago
      Better yet, how about anything .... anything at all with a plug for under $30,000?
        • 3 Years Ago
        Just wait, and do what you do when buying an ICE. By a used model! If you can't afford a $30,000 car , buy a second hand car.

        So simple!
      • 3 Years Ago
      The Volt is a farcical political statement that will be the greatest fiasco in American automotive history.
        • 3 Years Ago
        "Farcical political statement"? Whose politics? The Volt project started in 2006, did it reflect Bush Jr. administration politics? Was it the politics of GM executive Lutz, who said "Global warming is a crock of s---t"? (That does sound farcical...)

        Or is "gutless" one of those far right fools that think the Volt must be something the Obama administration cooked up, because it happened to go on sale during his administration, never mind that the project started years before Obama took office.
        • 3 Years Ago
        It's too early to say that, IMHO..

        With that price tag, however, i completely agree.

        Compared to the Leaf and other electrics, you have a battery that is cheaper per kWh, and less of it.
        The 1.4L engine is not exactly advanced and can't cost more than a few thousand $ to produce.

        I been sayin this forever. I am glad to hear people finally get it..
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