• Mar 9, 2011
chrysler f-bomb tweetFor those of you who don't use Twitter, these next few sentences will be rather odd. Most companies maintain a Twitter account these days as a means of directly reaching out to potential customers and the public in general. The Chrysler account had an interesting message broadcast to the world this morning.

While we find it hilarious, it's also rather unfortunate. Chrysler has deleted the tweet, stating its "account was compromised earlier today" and "We're taking steps to resolve it." The Twitter account was handled by third-party company New Media Strategies, and it seems highly likely that someone there thought they were tweeting on their personal account. Whoops.

*Update: Chrysler's official response can be found after the break. Spoiler: the NMS employee responsible was terminated.

[Source: Twitter via Jalopnik]
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Chrysler Group Response to #MotorCity Tweet

This morning an inappropriate comment was issued from the Chrysler brand Twitter handle, @ChryslerAutos, via our social media agency of record, New Media Strategies (NMS). After further investigation, it was discovered that the statement was issued by an NMS employee, who has since been terminated.

Chrysler Group and its brands do not tolerate inappropriate language or behavior, and apologize to anyone who may have been offended by this communication.

Furthermore, the Company has set in place appropriate steps to ensure that this does not happen again.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 28 Comments
      • 3 Years Ago
      I like Chrysler. And I think they should tell a few critics to F off.
      My Chrysler vehicles have served me well.
      • 3 Years Ago
      Chrysler: keepin it real.
      • 3 Years Ago
      What the f@%k?
      • 3 Years Ago
      obviously the tweeter has never driven through ktown, los angeles.
      • 3 Years Ago

      "Chrysler has deleted the tweet, stating its "account was comprised earlier today" and "We're taking steps to resolve it."

      Allow me to comprise a comment on this story: I think Chrysler's ability to spell correctly was also compromised earlier today.
        • 3 Years Ago
        Frank, for the win...

        (typo fixed)
        • 3 Years Ago
        You know I wouldn't be surprised if Autoblog miss-spelled compromise and not Chrysler's ad agency.
      • 3 Years Ago
      f%#k twitter.
      • 3 Years Ago
      Motor (mouth) City?
      • 3 Years Ago
      It was obviously Eminem!
        • 3 Years Ago
        This is nothing new. There's been plenty of f@#*s at Chrysler for a while now.
        • 3 Years Ago
        no it was Charlie Sheen. he's #winning
      • 3 Years Ago
      Detroit isn't the only place people don't know how to drive.
      • 3 Years Ago
      He had to know what he was doing. It worked...it got everyone talking about it.
      • 3 Years Ago
      NMS needs to change their entire "strategy" for handling Chryslers social media or they're all going to be terminated. BOOOORING.

      • 3 Years Ago
      I feel the presence of the ghost of George Carlin.
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