• Mar 9, 2011
Laurence Gartel Ferrari 430 Scuderia – Click above to watch video after the jump

Laurence Gartel has been involved with digital media since the early '70s, beginning his artistic exploration of computers on analog machines long before anyone else. This guy has been at it so long he taught Andy Warhol how to create digital media.

For the last few years, Gartel has been looking at supercars as a vehicle, so to speak, for his works. Gartel holds nothing sacred when it comes to Ferraris (or Tesla Roadsters, etc...), arguing that art can make just about anything more meaningful.

His latest creation follows that ethos to a T. It's a Ferrari 430 Scuderia that Gartel 'enhanced' with a pyschedelic vinyl he designed on a computer. Gartel's people claim Gartel's work pushes the value of the Scud near $1 million. Your definition of value may vary... In any case, check out the video, along with the press release, after the break.

[Source: Art Fellas]


Show full PR text

ARTIST GARTEL TRANSLATES A FERRARI SCUDERIA into a CANVAS.

Prior to the personal computer Laurence GARTEL broke all established methodologies when he explored electronic imaging known today as (Digital Media) in the early 70s while working on analog system computers. GARTEL set out to create new visual language through the adoption of technology in the art making process. GARTEL taught Andy Warhol how to use the Amiga Computer when he received the commission to produce the album cover for Debbie Harry (Blondie) in the 80s.

GARTEL's new psychedelic Scuderia (valued at close to a million dollars) becomes the latest of unique projects GARTEL's interest in SUPER CARS started several years ago and his exhibition "AUTO MOTION" based on the inspiration of the FERRARI automobile was first showcased at the Bob Rauschenberg Gallery at Edison State College in Ft. Myers, Florida. But the question asked is: "WHY paint a FERRARI? The answer is: "WHY NOT?" - Digitally of course.

Ever since the first cave paintings were discovered in France (40,000 BC) man has had an intellectual surge of artistic expression. Stained glass as a medium created in the Middle Ages gave birth to a new formula of artistic process. The idea of "unique surface" is something artists have sought after over time.

Some purists would say, "A Ferrari needs to be left well enough alone." That may be true, but when a collector has more than 10 of them, you can begin to see the options," states GARTEL. "Artistic and cultural minds change our thought process," declares GARTEL. Imagine if there was no Frank Gehry? Architecture would be dull in our contemporary environment. "So I tip my hat to Enzo Ferrari for having real vision in the automotive world. – It is about to evolve into a prophetic significance."

"A master artist is one that does not accept society's rules." "We have seen break out artists such as Dali in surrealism and Warhol in pop culture. GARTEL brought us the Digital Art Movement almost single-handedly," states the CEO of ArtFellas LLC , the initiator and main sponsor of the "Ferrari 430 Scuderia into a Canvas" project. "The internet, comes first," it is the Media and the Medium. You will be able to watch this event online on http://artfellas.tv in live streaming which is the new dedicated section of Artfellas.com - The Art Social Network. If Marshall McLuhan's statement "The medium is the message" were ever true, GARTEL's art speaks volumes. "That is why his art is going live on our page. We will witness GARTEL's creation of the Scuderia literally unfolding on our pages. In the meantime, people should look out for GARTEL's ART SCUDERIA surprising onlookers on the streets of Miami. - Tune in Below! - )

For more information:
Shelley Chaperone
Communications Director
gartelpr@gmail.com


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    • 1 Second Ago
  • 19 Comments
      • 3 Years Ago
      what a waste!!, give me the car!!!!

      stupid hipster artists, GO PAINT A PRIUS OR SOMETHING!!!
      • 3 Years Ago
      Total Crap. That is all.
      • 3 Years Ago
      I like it
        • 3 Years Ago
        That makes one of us.

        To me this is equivalent to people who do something like dye their dog's hair green and orange to look like Blanka from Street Fighter 2. The poor dog has no say in the matter, and I'm sure would object if it could. That poor, poor Ferrari.
        • 3 Years Ago
        I mean, its not as good as BMW's art cars, but I still think its nice.
      • 3 Years Ago
      It's little bit cool!
      • 3 Years Ago
      Tell me something: Why do "art cars" always end up a horrendous mess? Artists and automakers have been trying to mesh their skills for as long as I can remember, and it always comes out the same. The only exception I can remember was in the '70s, when somebody painted a BMW to make it look like drafting grid paper. That was at least fun.

      This, sad to say, is not. It looks like the artist was offended to be asked, and so he took out his frustration on the lovely Ferrari.

      Is it because millions of people can appreciate the aesthetics of an automobile, but not so many can love a painting? Is it the "restriction of the form," or some art-school excuse like that? Is it an outright con?

      Whatever the reason, I think car designers and their painting and sculpting brethren should simply say: no more. Even if there is money to be made from a project like this, the temptation must be resisted. It's a complete waste.

      Actually, the only person who could appreciate this work is the guy at the auto paint shop, who will be asked discreetly by the owner to, um, modify the work a bit. Ferrari red would be nice, no?
      • 3 Years Ago
      Mr. Gartel should confine himself to decorating toddler's playrooms.
      • 3 Years Ago
      This is not art, this is disgusting.
      • 3 Years Ago
      What a disgusting way of killing a car's look.
      • 3 Years Ago
      Even the vid is nauseating!
      • 3 Years Ago
      I can like art as much as the next but PLEASE keep it off cars like this.
        • 3 Years Ago
        Agree completely. I love art and love cars, but combining the two in this way is just wrong.
      • 3 Years Ago
      Why a Scuderia? Why not a much cheaper (relatively speaking) normal F430? For that matter, why a Ferrari? Why not a '60s VW bus? Wouldn't that be a car that appeals much more to 'artsy' types than this obscure (obscure to 'artsy' types) Italian track toy? Do 'artsy' types know what a track toy is?
      • 3 Years Ago
      THE CAR WAS ALREADY ART...if this was a Toyota Corolla then I would get it. "Duh, Winning"
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