• Mar 9th 2011 at 11:20AM
  • 18
With a glut of new and updated models to peddle, Chrysler has reportedly upped its marketing budget to $2.9 billion for 2011, up from $1.72 billion in 2010. The automaker outlined the costs in documents given to the Securities and Exchange Commission.

The increase should mean you'll hear more from Chrysler in 2011, after a couple years of quiet while they climbed out of bankruptcy and joined forces with Fiat at the end of 2009. A fair share of the marketing budget will go not to selling cars, but courting investors before its new initial public offering later this year.

Basically, it needs to convince buyers that it's building better, more-reliable cars and investors that the company is a stable and viable concern for the future.

[Source: The Detroit News]

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    • 1 Second Ago
      • 4 Years Ago
      What is so amazing is that Chrysler sold over a million units last year with virtually no advertising. An interested and loyal customer base exists and the product line is outstanding in many segments. What is missing are strong products in the sub compact, compact and mid-size segments, but the Fiat based platforms are on the way with unique Chrysler styling and engineering components. The challenge is to enter these markets with world class product and expand the customer base. Couple that with the well established Fiat global dealer network and the potential for selling Chrysler products is exponentially vast. What is developing is an intellegent business plan for integrating product with enough brand identity that allows Italian and American divisions to co-mingle elements of both without losing their own unique chemistry with traditional customers and capture new ones.
      The guy who loves a Lancia must believe that the Thema has enough brand integrity,regardless of where it's built, to keep him in a Lancia that's made in America. Will Jeep loyalists buy a Jeep made in Italy or perhaps Brazil? The ability to achive this magic is what must be done with good marketing great product, not deception.
      Chrysler, as stated, has a great product line presently and they need to get people to drive them and wet their appitite for all that is in the pipeline. The extra dollars spent now are well spent and the current product deserves it. Just look at that Grand Cherokee and you know the product delivers and the market is ready and receptive for what Chrysler is selling.
        • 4 Years Ago
        You speaka da' truth Mopar Willy...go Mopar!!!
      • 4 Years Ago
      I am surprised this company still exists after all the ugly and otherwise poorly built cars they have produced over the past 20 years. No amount of advertising will sell ugly cars.

      The Chrysler dealership in my town looks more like a shady used car dealer than a new car sales outlet.
      • 4 Years Ago
      I wanna know how much they've increased quality control spending.
      • 4 Years Ago
      If some of you guys park your ass in Chryslers latest offerings you will see they are not the same company they were a year ago.
      I think it was our tax dollars well spent.
      Trust me our government pisses away our money on far worse things and far more of it.
      Thank Diamler for Chrysler needing help.
      Some of you who think we should not invest in ourselves for once, should move out of the country.
      Maybe a place where government spends more of our tax dollars.
      • 4 Years Ago
      These are truly great ads!
        • 4 Years Ago
        great ads does not equal great cars.
      • 4 Years Ago
      The money for the ads was used to advertise Detroit and it's union/democrat connection courtesy of the US taxpayer.
      Do us a favor Chrysler! Take a pay cut instead of wasting more taxpayer money to pump up the democrats ,the unions and their symbol of systemic failure with...Detroit!
      • 4 Years Ago
      They may fool Eminem with that facelifted Sebring, but it ain't fooling me. The only cars I'm remotely interested in from the Chrysler camp is the Challenger, Charger, and a Wrangler.
        • 4 Years Ago
        One test drive would tell you differently! A much better car the second time around. What it should have always been in the first place!
        • 4 Years Ago
        The point is Em should've been cruising around the "Motor City" in a Hemi Orange Challenger, not that boring POS. I mean if you wanna get people excited....
        • 4 Years Ago
        Hi - the Challenger is built in Brampton ONTARIO not Ohio!
        • 4 Years Ago
        The point is the 200 is built in Detroit the Challenger Brampton Ohio. Using the Challenger would not make much sense! This commercial is as about an American Car Company in an American City not necessarily about the 200 itself!
        • 4 Years Ago
        I'm agreeing with Alien Opinion.

        Ads and face-lifts are not going to help Chrysler! The cars need a quality improvement! I drive one so I know! My Charger steers like a snow sled, the round kind. It goes through suspension parts as quick as it goes through gas! Uprgraded interiors, updated facias and more ads aren't the answer! And it's not fooling me at all!
      • 4 Years Ago
      I really like a lot of the new adds they're coming out with. They got an agency and attitude that's really trying to create an identity for the brands.
      • 4 Years Ago
      If the ads will be like "Imported from Detroit" and "Arrive in Style", it will be good to hear more from Chrysler in 2011.
        • 4 Years Ago
        Very much agreed. This new ad agency now coming up with this stuff is seriously earning a genuine payday. I'm actually impressed with Chrysler's new edge and message.. I never thought they had it in them.

        Chrysler's new Dodge commercials are effective and striking too. Check out Dodge on YouTube -- search "Dodge AWD commercial" and "Dodge Test Drive Commercial". The ads speak for themselves and indeed the refreshed products.

        This new can do attitude along with the goods to back it up is something that's been missing for too long. Welcome to the party Chrysler; 'bout time.
      • 4 Years Ago
      Waste of their money! They still offer poor incentives and have dealers reluctant to cut margins to move cars!
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