• Mar 9, 2011

2009 Lagonda Concept – Click above for high-res image gallery

As far as automakers go, Lagonda has something of a checkered past. Founded in 1906 by a former Scottish-American opera singer, Lagonda built its own cars in the UK up until WWII, after which it was bought by Aston Martin.

The joint company only sporadically used the Lagonda name over the course of subsequent decades, building the Lagonda Rapide in the early 60s, the knife-edged Aston Martin Lagonda sedan in the 70s and 80s, a series of sedans built on Aston Martin underpinnings in the 70s and again in the late 90s, and a couple of concept cars here and there. The Lagonda Vignale concept bowed at the 1993 Geneva Motor Show, and two years ago, the crossover concept above was unveiled to largely negative reviews at the same show.

People may not have cared for the showcar, but Aston Martin Lagonda Ltd. (as the company is known in full) insists that it was the form – not the idea itself – that was rejected by the public. Based on that assessment, plans are reportedly proceeding to revive Lagonda as a brand of high-end SUVs.

Rather than badge-engineering a version of the Aston Martin Rapide, Autocar suggests that Lagonda will target emerging markets like Russia and China with a range of luxury crossovers. The reported £100-300k ($160-480k) price spread will put it far above even fully-spec'ed out versions of the Porsche Cayenne and Land Rover Range Rover. Underpinnings could be borrowed from Mercedes-Benz, particularly if plans for AML to produce the next generation of Maybach luxury cruisers go through.



[Source: Autocar]


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    • 1 Second Ago
  • 36 Comments
      Curtis
      • 3 Years Ago
      I'm happy to say I'm not with the majority on this one. I love it, can't wait to see how it translates from digital to real sheet metal.
      • 3 Years Ago
      Oh no... Aston, not you..Don't join that club.
      • 3 Years Ago
      Ohhhh.....please don't..........PLEASE!
      • 3 Years Ago
      One SUV... okay. But a range of them?? Totally unnecessary.
      • 3 Years Ago
      Isn't this the Range Rover Evoque / Ford Explorer?
      • 3 Years Ago
      i really shouldnt have looked at this while eating lunch :X
      • 3 Years Ago
      Wow, a last gen Chrysler 300 and a Kia Soul's love child, with a shnozz like Uncle Audi's.

      Ugly. No other way to put it.
      • 3 Years Ago
      [blocked]
      • 3 Years Ago
      Please Aston, let Ferrari tarnish their image, not you.
        • 3 Years Ago
        In a word, WHY?

        With the exception of the Cygnet, Aston make some of the most beautiful cars in the World, why ruin that image. The DB7 sold really well despite being based on a old Jag XJS from the mid 70's but sold mainly because it looked so drop dead gorgeous. Its what started Aston's renaissance because Ford could see the potential in the brand and didn't meddle.

        This is not gorgeous by any stretch of the imagination, it just looks low rent, not even outrageous like William Towns Lagonda, it just looks like another SUV from any number of manufacturers anywhere in the World.

        Had they come up with a car with the same beauty or impact as say the B99 Jaguar concept or a Maserati Quattroporte then I would have been chuffed.

        But instead we have got another SUV, beaten into submission with a ugly stick and passed off as a forward thinking design. All its done is produce a car that will be desired by Pimps, Drug Barons and or the off spring of Tin Pot Dictators.
        • 3 Years Ago
        The problem with Aston is that they forget their heritage: that is: "Lagonda" should have been the name of the 4-door, not "Rapide".

        Even if this thing weren't stealing the name of another car, the CUV is hideous.
        • 3 Years Ago
        1.01 that this Lagonda will top all of them in terms of ugliness
      • 3 Years Ago
      I'm thinking AM is using this obviously controversial design just to gather attention-- even if it is of the disapproving kind. If few people complain, then no one is interested in an AM SUV and they can forget about it. There's a huge uproar, there's enough interest and all that is required is a decent design. If for some reason there's respectable approval for this monstrosity, then I'm obviously out of touch with reality.
      • 3 Years Ago
      [blocked]
        • 3 Years Ago
        [blocked]
      • 3 Years Ago
      Panamera.FF.Lagonda...the prophecy has come true..
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