• Mar 9th 2011 at 2:00PM
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2010 Toyota Prius – Click above for high-res image gallery

The number of Toyota hybrids sold over the past decade or so has officially passed the three-million mark, hitting 3.03 million back on February 28th. Toyota claims that its hybrids have directly reduced carbon dioxide emissions by 18 million tons. What might be more impressive is the speed at which Toyota is selling hybrids now: The first million took nine years, 10 months; the second million, two years and three months; the third million? 18 months.

The Toyota Prius, introduced in 1997 as the world's first mass-produced hybrid vehicle, became the best-selling gas electric car, winning the affections of Hollywood stars such as Leonardo DiCaprio and Cameron Diaz when it hit the U.S. market in 2000. Since then, it has remained the hybrid of choice for green motorists around the world. Toyota believes that hybrid technology has finally hit the mainstream market, a development for which the Japanese automaker probably deserves most of the credit.

With competition from Ford, General Motors and Honda on the rise, Toyota has widened its hybrid lineup to include vehicles like the Camry Hybrid, Lexus LS600h, HS 250h and CT200h. In the coming years, Toyota will launch additional hybrid models, including the Prius V, Prius C, and the plug-in Prius.

[Source: Toyota, Integrity Exports]
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Worldwide Sales of TMC Hybrids Top 3 Million Units

Toyota City, Japan, March 8, 2011-Toyota Motor Corporation (TMC) announces global cumulative sales of its hybrid vehicles have topped the 3-million mark, with more than 3.03 million units1 sold worldwide as of February 28, 2011.

In 1997 in Japan, TMC launched the "Coaster Hybrid EV" in August and launched the "Prius"-the world's first mass-produced hybrid vehicle-in December. Sales of the Prius began in North America, Europe and elsewhere in 2000. Next came the second-generation Prius in 2003 and the expanded use of TMC's hybrid system on such vehicles as minivans, SUVs, rear-wheel-drive sedans and hatchbacks. The third-generation Prius went on sale in May 2009, and the global cumulative sales of TMC's hybrid vehicles topped 2 million by the end of August the same year.

This year, TMC continued to expand its hybrid vehicle lineup, launching the Lexus "CT 200h"-the first dedicated hybrid model in the premium-compact segment-in January. TMC currently sells 16 hybrid vehicle models in approximately 80 countries and regions around the world, including three commercial vehicle models in Japan. TMC plans to introduce 10 new-model hybrid vehicles by the end of 2012, including six newly launched vehicles and 4 vehicles that have been redesigned. TMC is committed to augmenting this lineup even further and increasing the number of countries and regions in which it sells hybrid vehicles.

As of February 28, 2011, TMC calculates that TMC hybrid vehicles2, since 1997, have led to approximately 18 million fewer tons3 of CO2 emissions-considered to be a cause of climate change-than would have been emitted by gasoline-powered vehicles of similar size and driving performance.

Positioning response to environmental issues as a management priority and based on its belief that environment-considerate vehicles contribute only through their widespread use, TMC has endeavored to achieve the widespread use of hybrid vehicles. With global cumulative sales of its hybrid vehicles passing the 3-million mark, TMC believes that such vehicles are starting to enter the mainstream.

TMC intends to continue to dedicate itself-in all directions-to developing and popularizing other environment-considerate cars in addition to gasoline-electric hybrid vehicles. Having positioned hybrid technologies-consisting of the component technologies necessary for development of various environment-considerate cars-as key technologies, TMC plans to continue working to further raise performance, reduce costs, and expand its product lineup to create vehicles that are popular with consumers.

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    • 1 Second Ago
      • 4 Years Ago
      This is good news for consumers as well as other automakers: hybrids and electrics are becoming mainstream, thanks in large part to Toyota, which proved that these cars could appeal the average driver and not just nerds or treehuggers. Toyota almost singlehandedly built this market 10 years ago during the SUV age, but now all automakers can develop these cars knowing that consumers will buy them.
      • 4 Years Ago
      Beside Lexus, does this number includes the Nissan Altima Hybrid using the Prius engine?

      Is there any other car maker using also the Prius technology?
        • 4 Years Ago
        Hi pmgpmg,

        Here's a general article on hybrid technology development that just came out yesterday. Not sure if it specifically applies to the Prius.

        • 4 Years Ago
        Slight correction: Altima Hybrid uses Toyota's HSD with Nissan's own 2.5 L QR25DE engine.

        Ford uses HSD in its hybrids, buying the transmissions from Toyota or its parts supplier Aisin. Mazda licensed the system but has yet to bring a car with it to market. I find it hard to believe the Volt's e-CVT with motor-generators and a planetary gearset doesn't violate some HSD patent or the Paice hybrid patents.
      • 4 Years Ago
      When people think about how Prius is ecologically friendly, they usually think of mileage. But it's as much about how long the car lasts. The following article is about a Prius that has 200k+ miles, yet has kept its MPG figure for ten years!


      • 4 Years Ago
      The real story is the other 15 hybrid vehicle models that Toyota sells aren't especially popular. Prius was 57% of all US hybrid sales in February. The most fuel-efficient car you can buy is also a reliable practical mid-size car, so few hybrid buyers get anything else unless they need AWD or seven seats or can't afford a Prius.
      • 4 Years Ago
      Forgot about the Prius PHV. With more than 3 millions on the road, think about the number of gasoline gallons they saved collectively!
      • 4 Years Ago
      Their goal of 1 million hybrid annually is almost at reach with the sales of CT200h, Prius v and Prius c to add.
        • 4 Years Ago
        The 4th million will be reached in 9 months.
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