• Mar 8, 2011
Ssangyong SUT-1 Concept – Click above for high-res image gallery

Ssangyong, which has just been bought by Mahindra, has announced its intentions to start selling up to 20,000 cars a year in the U.S., beginning sometime in the next two to five years. That would mean that Mahindra could wind up with a back door into the U.S. market.

Currently, there are no announced plans for such a deal, but the 350 dealers that have been planning to market Mahindra vehicles in the States have been left hanging in the balance and are surely starting to worry. Currently, nobody is sure if or when Mahindra will break into the American market after the company's deal with Atlanta-based independent distributor Global Vehicles fell through.

For now, the only plans that are concrete are Ssangyong's designs on bringing more Korean-made cars to our shores. Where Mahindra and Global Vehicles settle out remains to be seen.



Photos copyright ©2011 Drew Phillips / AOL

[Source: Automotive News – sub. req.]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 10 Comments
      Carl in Carolina
      • 3 Years Ago
      This is a nice looking crew cab truck with short bed that I'd like to see close up. It appears to be about the size of the Subaru Baja and that short bed would be adequate for most of my needs. Within the last few years Phoenix Motorcars in the western USA was trying to get this same truck to market as an EV rather than with the Ssaangyong gas engine and transmission. I was looking forward to seein those on the market. If Ssangyong or Mahindra can get these small crew cab trucks on the US market they may later be able to bring in the all-electric or hybrid models. I doubt GM, Ford or Chrysler could build a truck this size and compete on price. I'd love to see more trucks this size on American highways.
      • 3 Years Ago
      Car-like trucks? Subaru tried it.
      • 3 Years Ago
      this truck looks REALLY good id say... even if its a concept or whatever...
      • 3 Years Ago
      Personally, I don't think Ssangyong will bring Mahindra to the states. I can't see those two brands sharing the same showroom. Mahindra seems to have a more agricultural style to it. It's not in the same class as Jeep or Land Rover, in my opinion.

      I believe Mahindra's actual plan is to sell its trucks through its tractor dealer network, similar to International's old setup. But to be truly successful, they need to get rid of the bad publicity it's earned with the GV-USA and REVA disasters. I think they've lost a lot of credibility here in the states, and they'going to have to work extra hard to be taken seriously.
      • 3 Years Ago
      The smart money would be on developing markets.
      • 3 Years Ago
      I'll avoid them like I did Yugo dealers.
      • 3 Years Ago
      This one actually looks pretty good.
        • 3 Years Ago
        I meant to say that it looks good compared to some of Ssangyoung cars like the Action, Rexton, etc.
        • 3 Years Ago
        That's because it is a Ssangyong and not a Mahindra.

        Mahindra = Garbage

      • 3 Years Ago
      The new SUT 1 Concept is definitely a departure from Ssangyong's traditional fugly designs.