March 4, 2011 -- FOUNTAIN VALLEY, Calif. -- The Hyundai brand continues to grow in 2011, earning the No. 1 spot in the automotive category in the 2011 Customer Loyalty Engagement Index. Brand Keys, a New York-based brand, customer loyalty and engagement consultancy, publishes this annually syndicated study which examines customers' relationships with 528 different brands in 79 categories. For the second year in a row, Hyundai is thehighest ranked brand in the automotive category.
"Hyundai has been able to best meet customer expectations and has, again, scored the highest levels of loyalty when it comes to the Automotive category, taking the #1 spot in our Customer Loyalty Engagement Index," said Robert Passikoff, Brand Keys Founder and President. "Of course, the true test of loyalty and engagement always shows up in the marketplace, so we weren't surprised to see their sales are up again over last year. We congratulate them on another win."
Hyundai's ongoing success is largely attributed to the positive reception of the newly redesigned Sonata and Elantra models, both of which have received significant consumer interest and positive reception since their respective launches. Both these vehicles contributed to Hyundai's great success in 2010, breaking the 500,000 vehicle sales barrier and increasing market share to nearly five percent. Now in 2011, the company's 25th year in the U.S., Hyundai is moving ahead to be the first automaker to achieve a corporate average fuel economy (CAFE) rating of at least 50 mpg by 2025 for its lineup of passenger cars and light duty trucks.
"Hyundai is completely committed to our customers with Hyundai Assurance, the industry's most comprehensive consumer protection plan," said Trea Reedy, national manager, Dealer Marketing and Resource Management, Hyundai Motor America. "And, with our strong new lineup filled with stylish, fuel efficient and affordable vehicles, both new and returning customers are keeping Hyundai at the top of their shopping lists."
Automotive brands rounding out the top 5 in the 2011 Index are: Ford (No. 2), Honda/Nissan (tied for No. 3), Mercedes/BMW (tied for No. 4), and Kia/GM (tied for No. 5). For the complete 2011 Customer Loyalty Engagement Index, visit http://www.brandkeys.com/awards/.