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Jaguar B99 Concept by Bertone - Click above for high-res image gallery

Italian design studio Bertone came to the 2011 Geneva Motor Show with the B99 concept, a design study for a prospective Jaguar rival to the likes of the BMW 3 Series and Mercedes-Benz C-Class. The sleek show car fostered rumors that perhaps Jaguar itself, which has been considering a successor to the discontinued X-Type, had commissioned Bertone to design the purple machine that graced the Geneva stage. According to new reports, however, Bertone was apparently on its own with this one.

Speaking with Jaguar's global brand director Adrian Hallmark, Automotive News reports that the British automaker is passing on the concept car. "We appreciate the fact that Jaguar is interesting enough for people to do a concept around," says Hallmark. "It is just not for us."

Photos copyright ©2011 Drew Phillips / AOL

[Source: Automotive News – sub. req.]

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    • 1 Second Ago
      • 3 Years Ago
      It looked great as an artwork, but in the metal it looks pretty awful.
      • 3 Years Ago
      If nothing else, Jaguar should use the configuration of 4 center-opening, frame-less glass doors with no B-pillar. I think this could be the most useful coupe ever produced, second only to a shooting brake version. The new Jaguar design language is a nice evolution for the brand, though they need to complete the work on the new XJ with everything aft the C-pillars.
      • 3 Years Ago
      You mean JAGUAR passed on a concept car? What a surprise!

      • 3 Years Ago
      for a minute there i thought Jag was going in reverse with this concept good thing they are not going to build it...
      • 3 Years Ago
      Thank god for that. Someone has sense. This is not the new Jaguar. Let's concentrate on building the CX-75 and developing it's drivetrain.
      • 3 Years Ago
      Too bad Jag won't use it. Makes sense, though. It's not like they'd stand a chance competing against the 3-Series and C-Class.
        • 3 Years Ago
        The XJ and XF are pretty good contenders to the 5-Series, 7-Series, S-Class, and E-Class. Both Jags are considerably cheaper than their rivals.

        Plus, both Cadillac AND Jaguar are planning on a 3-Series/C-Class competitor. This article said nothing about Jaguar trashing the idea of a 3-Series/C-Class competitor.
      • 3 Years Ago
      Good call, Jaguar!
      • 3 Years Ago
      This should have been the X -Type, a great effort though and so Bertone (especially the interior). I am sure they knew this was a no-go for Jag, but a showcase.
      • 3 Years Ago
      • 3 Years Ago
      Too bad. It was too nice for a new car, anyway.
      • 3 Years Ago
      I disagree with the general consensus. As the owner of an S-type and an xj, I no longer own a jaguar as I don't like the new styling.

      The Bertone design is much more a Jaguar than anything in their current lineup. I would have bought.

      My age? 44.

      I now drive? Range Rover Sport.
      • 3 Years Ago
      If they're passing, they had better rip it off. That thing looks great.
        • 3 Years Ago
        It's a shrunk-down XJ.

        After decades of soldiering on, Jag has moved past the XJ sedan.
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