There are a number of simple, reliable truths in the world. The Earth is round. A compass points north. Nobody but the Chinese buy Buicks and Lexus is the best-selling luxury brand in the United States. Well, hold on to your horses. Lowly old Buick, long seen as the doorstop of the luxury segment, has outsold Lexus two months straight and shows no signs of slowing down.
Our friends at Kicking Tires ground through the sales figures and found that Buick also sold more luxury cars in February than Mercedes-Benz, Audi and Acura. In fact, the only luxury brand that sold more cars in the States in February was BMW, and even then only by 800 units.
What makes Buick's meteoric rise to the top of its segment even more impressive is the fact that it has done so with just four nameplates: Enclave, LaCrosse, Lucerne and Regal. By way of comparison, Lexus offers nine models in the States.
And lest you think that buyers are choosing Buicks solely because of a value proposition, Kicking Tires notes that average Buick transaction prices have increased by $11,113 since 2003, according to Buick spokesman Nick Richards. Sounds like Buick deserves some real kudos, no?
We suggest you scan over the whole article from Kicking Tires, it's a very interesting read.
[Source: Kicking Tires]